V roce 1998 se Catrin Jalkanderov\u00e1 rozhodla opustit pozici prodejce v ml\u00e9k\u00e1rensk\u00e9 spole\u010dnosti a zalo\u017eila vlastn\u00ed spole\u010dnost Hit & Dit Transportation. V dob\u011b, kdy novou spole\u010dnost zakl\u00e1dala, bylo v regionu pouze p\u0159ibli\u017en\u011b p\u011bt po\u0161tovn\u00edch \u00fa\u0159ad\u016f, kter\u00e9 zaji\u0161\u0165ovaly sb\u011br a doru\u010dov\u00e1n\u00ed z\u00e1silek zejm\u00e9na pro firemn\u00ed klientelu. V t\u00e9 dob\u011b se internet teprve rodil a spole\u010dnosti se p\u0159i komunikaci st\u00e1le spol\u00e9haly na po\u0161tovn\u00ed z\u00e1silky. Catrin vid\u011bla novou p\u0159\u00edle\u017eitost a neuspokojen\u00e9 po\u017eadavky, a tak za\u010dala vlastn\u00edm autem vyzved\u00e1vat a doru\u010dovat dopisy a bal\u00edky pro firemn\u00ed klientelu ve sv\u00e9m rodn\u00e9m m\u011bst\u011b Habo a pozd\u011bji roz\u0161\u00ed\u0159ila tyto slu\u017eby do regionu J\u00f6nk\u00f6ping ve \u0160v\u00e9dsku. <\/p>\n\n
Obchod se exponenci\u00e1ln\u011b rozrostl. Catrin p\u0159ijala prvn\u00edho zam\u011bstnance a \u0161est m\u011bs\u00edc\u016f po zalo\u017een\u00ed firmy koupila druh\u00e9 auto. V roce 2002 roz\u0161\u00ed\u0159ila slu\u017eby o rozvoz n\u00e1kladu n\u00e1kladn\u00edmi automobily. Podnik m\u011bl nyn\u00ed p\u0159ibli\u017en\u011b 120 zam\u011bstnanc\u016f a v roce 2023 tr\u017eby ve v\u00fd\u0161i p\u0159ibli\u017en\u011b 86 milion\u016f \u0161v\u00e9dsk\u00fdch korun. Jejich slu\u017eby pokr\u00fdvaj\u00ed ji\u017en\u00ed \u0160v\u00e9dsko v\u010detn\u011b Stockholmu, G\u00f6teborgu, Malm\u00f6 a Kalmaru. Od ledna 2024 zalo\u017eili tak\u00e9 dal\u0161\u00ed spole\u010dnost v \u00d6sterg\u00f6tlandu nach\u00e1zej\u00edc\u00edm se na v\u00fdchodn\u00edm pob\u0159e\u017e\u00ed \u0160v\u00e9dska (v\u010detn\u011b Link\u00f6pingu a Norrk\u00f6pingu), kde b\u011bhem dvou m\u011bs\u00edc\u016f zam\u011bstnali 25 nov\u00fdch zam\u011bstnanc\u016f a zakoupili 70 nov\u00fdch voz\u016f. <\/p>\n\n
Synov\u00e9 Catrin, Nicklas a Marcus, za\u010dali pom\u00e1hat rodinn\u00e9mu podniku pot\u00e9, co v 18 letech z\u00edskali \u0159idi\u010dsk\u00fd pr\u016fkaz. B\u011bhem studi\u00ed vyu\u017e\u00edvali letn\u00ed pr\u00e1zdniny k tomu, aby pom\u00e1hali rozv\u00e1\u017eet z\u00e1silky. Po ukon\u010den\u00ed studia za\u010dal Marcus pracovat v rodinn\u00e9 firm\u011b jako \u0159idi\u010d a nyn\u00ed se stal provozn\u00edm mana\u017eerem, kter\u00fd m\u00e1 na starosti spr\u00e1vu kl\u00ed\u010dov\u00fdch z\u00e1kazn\u00edk\u016f a tras. Pro srovn\u00e1n\u00ed, Nicklas nejprve pracoval v r\u016fzn\u00fdch firm\u00e1ch na r\u016fzn\u00fdch pozic\u00edch, v\u010detn\u011b \u0159\u00edzen\u00ed v\u00fdroby a prodeje. Po n\u011bkolika letech za\u010dali Catrin a Marcus zv\u00e1t Nicklase do rodinn\u00e9 firmy, aby do n\u00ed p\u0159inesl sv\u00e9 zku\u0161enosti s \u0159\u00edzen\u00edm v\u00fdroby a prodeje. V roce 2023 Nicklas souhlasil se vstupem do rodinn\u00e9 firmy a nyn\u00ed je gener\u00e1ln\u00edm \u0159editelem spole\u010dnosti v \u00d6sterg\u00f6tlandu. Po sv\u00e9m n\u00e1stupu do rodinn\u00e9 firmy za\u010dal pl\u00e1novat dal\u0161\u00ed projekty v oblasti udr\u017eiteln\u00e9ho rozvoje na z\u00e1klad\u011b poznatk\u016f ze sv\u00e9 p\u0159edchoz\u00ed pr\u00e1ce. Jak popsala Catrin: <\/p>\n\n
\u201eV\u017edycky jsem to m\u011bl v hlav\u011b, ale up\u0159\u00edmn\u011b \u0159e\u010deno, byl to Nicklas, kdo m\u011b p\u0159im\u011bl [k v\u011bt\u0161\u00ed udr\u017eitelnosti].\u201c<\/em><\/strong><\/p>\n\n Pot\u00e9, co Catrin zapojila oba syny do vrcholov\u00e9ho veden\u00ed firmy, za\u010dala na n\u011b p\u0159en\u00e1\u0161et i vlastnick\u00e9 povinnosti, tak\u017ee ka\u017ed\u00fd z nich m\u00e1 20 procent akci\u00ed v hlavn\u00ed firm\u011b. Vzhledem k tomu, \u017ee rodinn\u00fd podnik roste a roz\u0161i\u0159uje se do dal\u0161\u00edch region\u016f \u0160v\u00e9dska, mohou zalo\u017eit holdingovou spole\u010dnost, kter\u00e1 bude konsolidovat rodinn\u00e9 pod\u00edly a podnikatelsk\u00e1 portfolia, aby mohli l\u00e9pe spravovat sv\u00e9 investice. Prost\u0159ednictv\u00edm holdingov\u00e9 spole\u010dnosti se rodina bude v\u00edce spol\u00e9hat na profesion\u00e1ln\u00ed management p\u0159i podpo\u0159e sv\u00fdch velk\u00fdch a potenci\u00e1ln\u011b rizikov\u00fdch investic, jako jsou investice do udr\u017eiteln\u00e9ho rozvoje. <\/p>\n","protected":false},"featured_media":7761,"template":"","meta":{"_acf_changed":false},"class_list":["post-2270","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/learning.greensufabu.eu\/cs\/wp-json\/wp\/v2\/case-study\/2270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/learning.greensufabu.eu\/cs\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/learning.greensufabu.eu\/cs\/wp-json\/wp\/v2\/types\/case-study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/learning.greensufabu.eu\/cs\/wp-json\/wp\/v2\/media\/7761"}],"wp:attachment":[{"href":"https:\/\/learning.greensufabu.eu\/cs\/wp-json\/wp\/v2\/media?parent=2270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}