{"id":6370,"date":"2026-03-26T08:13:19","date_gmt":"2026-03-26T08:13:19","guid":{"rendered":"https:\/\/learning.greensufabu.eu\/module\/znalost-odvetvi-a-konkurence"},"modified":"2026-07-20T10:30:52","modified_gmt":"2026-07-20T10:30:52","slug":"znalost-odvetvi-a-konkurence","status":"publish","type":"module","link":"https:\/\/learning.greensufabu.eu\/cs\/module\/znalost-odvetvi-a-konkurence","title":{"rendered":"Znalost odv\u011btv\u00ed a konkurence"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6370\" class=\"elementor elementor-6370 elementor-2551\" data-elementor-post-type=\"module\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a604390 e-con-full e-flex e-con e-parent\" data-id=\"a604390\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd9e617 elementor-widget__width-inherit elementor-widget elementor-widget-n-accordion\" data-id=\"bd9e617\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"unit1\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"unit1\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 1. Transformace odv\u011btv\u00ed <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-4c502b6 e-con-full e-flex e-con e-child\" data-id=\"4c502b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-7b25aa4 e-con-full e-flex e-con e-child\" data-id=\"7b25aa4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-d1b1620 e-con-full e-flex e-con e-child\" data-id=\"d1b1620\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-1db5b7b e-con-full e-flex e-con e-child\" data-id=\"1db5b7b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-36aca1d e-con-full e-flex e-con e-child\" data-id=\"36aca1d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a44ca83 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"a44ca83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"737\" height=\"800\" src=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/03\/Sufabu-M03-02.png\" class=\"attachment-large size-large wp-image-6357\" alt=\"\" srcset=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/03\/Sufabu-M03-02.png 737w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/03\/Sufabu-M03-02-276x300.png 276w\" sizes=\"(max-width: 737px) 100vw, 737px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-title-color=\"#FFFFFF\" class=\"elementor-element elementor-element-f16efc1 elementor-widget elementor-widget-heading\" data-id=\"f16efc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\u010cist\u00e1 energie<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-20d3e98 e-con-full e-flex e-con e-child\" data-id=\"20d3e98\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-dce-background-color=\"#4C6F6EEB\" role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-1b59c22 e-con-full e-flex e-con e-child\" data-id=\"1b59c22\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0c38442 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"0c38442\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"797\" height=\"800\" src=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/03\/Sufabu-M03-03.png\" class=\"attachment-large size-large wp-image-6358\" alt=\"\" srcset=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/03\/Sufabu-M03-03.png 797w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/03\/Sufabu-M03-03-300x300.png 300w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/03\/Sufabu-M03-03-150x150.png 150w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/03\/Sufabu-M03-03-768x771.png 768w\" sizes=\"(max-width: 797px) 100vw, 797px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-title-color=\"#FFFFFF\" class=\"elementor-element elementor-element-ae26fb6 elementor-widget elementor-widget-heading\" data-id=\"ae26fb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Ob\u011bhov\u00e9 hospod\u00e1\u0159stv\u00ed<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-0530752 e-con-full e-flex e-con e-child\" data-id=\"0530752\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e1ae0e1 elementor-widget elementor-widget-heading\" data-id=\"e1ae0e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">EVROPSK\u00c1 ZELEN\u00c1 DOHODA<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a69c6b7 elementor-widget elementor-widget-text-editor\" data-id=\"a69c6b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>2050 c\u00edl<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#85AF30EB\" role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-051ba4f e-con-full e-flex e-con e-child\" data-id=\"051ba4f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e0cc7f dce_masking-none elementor-widget elementor-widget-image\" data-id=\"3e0cc7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/03\/Sufabu-M03-04.png\" class=\"attachment-large size-large wp-image-6359\" alt=\"\" srcset=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/03\/Sufabu-M03-04.png 800w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/03\/Sufabu-M03-04-300x300.png 300w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/03\/Sufabu-M03-04-150x150.png 150w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/03\/Sufabu-M03-04-768x768.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-title-color=\"#FFFFFF\" class=\"elementor-element elementor-element-4a85ea2 elementor-widget elementor-widget-heading\" data-id=\"4a85ea2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Biodiverzita<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-a42cfc0 e-con-full e-flex e-con e-child\" data-id=\"a42cfc0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-dce-background-color=\"#5F8559EB\" role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-b93a7c8 e-con-full e-flex e-con e-child\" data-id=\"b93a7c8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e0ad09 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"5e0ad09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/03\/Sufabu-M03-05.png\" class=\"attachment-large size-large wp-image-6360\" alt=\"\" srcset=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/03\/Sufabu-M03-05.png 800w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/03\/Sufabu-M03-05-300x300.png 300w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/03\/Sufabu-M03-05-150x150.png 150w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/03\/Sufabu-M03-05-768x768.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-title-color=\"#FFFFFF\" class=\"elementor-element elementor-element-d8b794c elementor-widget elementor-widget-heading\" data-id=\"d8b794c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Udr\u017eiteln\u00e1 doprava<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52fd3f1 elementor-widget elementor-widget-heading\" data-id=\"52fd3f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">C\u00edl do roku 2030: sn\u00ed\u017een\u00ed emis\u00ed sklen\u00edkov\u00fdch plyn\u016f o 55 %<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-e2b4333 e-con-full e-flex e-con e-child\" data-id=\"e2b4333\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-307efa8 elementor-widget elementor-widget-text-editor\" data-id=\"307efa8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Zelen\u00e1 ekonomika m\u011bn\u00ed podobu konkurence. Tradi\u010dn\u00ed faktory, jako jsou cena a kvalita, jsou dnes dopln\u011bny o transparentnost a udr\u017eitelnost. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-35b0ca7 e-con-full e-flex e-con e-child\" data-id=\"35b0ca7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d2a925 elementor-widget elementor-widget-heading\" data-id=\"7d2a925\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Posun:<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1465966 elementor-widget elementor-widget-text-editor\" data-id=\"1465966\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Od izolovan\u00fdch ekologick\u00fdch prvk\u016f k z\u00e1sadn\u00ed restrukturalizaci cel\u00fdch odv\u011btv\u00ed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"unit2\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"unit2\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 2. Porozum\u011bn\u00ed specifik\u016fm udr\u017eitelnosti v odv\u011btv\u00ed <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"unit2\" class=\"elementor-element elementor-element-2ee587d e-con-full e-flex e-con e-child\" data-id=\"2ee587d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e8d29c elementor-widget elementor-widget-text-editor\" data-id=\"7e8d29c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Evropsk\u00e1 zelen\u00e1 dohoda nen\u00ed jeden konkr\u00e9tn\u00ed z\u00e1kon, ale soubor strategi\u00ed, kter\u00e9 ovliv\u0148uj\u00ed jednotliv\u00e1 odv\u011btv\u00ed r\u016fzn\u00fdm zp\u016fsobem. Pro rodinn\u00e9 podniky je kl\u00ed\u010dov\u00e9 porozum\u011bt tomu, jak tyto zm\u011bny dopadaj\u00ed na jejich sektor, aby mohly pl\u00e1novat realistickou strategii udr\u017eitelnosti. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit2\" class=\"elementor-element elementor-element-ade2841 e-con-full e-flex e-con e-child\" data-id=\"ade2841\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"unit2\" class=\"elementor-element elementor-element-3553e1d e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"3553e1d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d6fff8 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"5d6fff8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Odv\u011btv\u00ed<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f49e3e elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"3f49e3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Kl\u00ed\u010dov\u00e9 oblasti udr\u017eitelnosti<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit2\" class=\"elementor-element elementor-element-a97be24 e-con-full e-flex e-con e-child\" data-id=\"a97be24\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"unit2\" class=\"elementor-element elementor-element-a0e22dc e-con-full e-flex e-con e-child\" data-id=\"a0e22dc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e8b516 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"7e8b516\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ec36f9 elementor-widget elementor-widget-heading\" data-id=\"0ec36f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Potravin\u00e1\u0159stv\u00ed a zem\u011bd\u011blstv\u00ed<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fc05e7 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4fc05e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Transparentnost dodavatelsk\u00e9ho \u0159et\u011bzce, ekologick\u00e9 certifikace, omezen\u00ed pou\u017e\u00edv\u00e1n\u00ed pesticid\u016f a \u00faspory vody.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit2\" class=\"elementor-element elementor-element-0a2eddb e-con-full e-flex e-con e-child\" data-id=\"0a2eddb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"unit2\" class=\"elementor-element elementor-element-ac95ede e-con-full e-flex e-con e-child\" data-id=\"ac95ede\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37fb84a elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"37fb84a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82aeb5f elementor-widget elementor-widget-heading\" data-id=\"82aeb5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Maloobchod<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1179540 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1179540\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Sni\u017eov\u00e1n\u00ed odpadu z obal\u016f, etick\u00e9 pracovn\u00ed podm\u00ednky a principy ob\u011bhov\u00e9ho hospod\u00e1\u0159stv\u00ed (nap\u0159. zp\u011btn\u00e9 odb\u011brov\u00e9 programy).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit2\" class=\"elementor-element elementor-element-0bc07a5 e-con-full e-flex e-con e-child\" data-id=\"0bc07a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"unit2\" class=\"elementor-element elementor-element-2eb7610 e-con-full e-flex e-con e-child\" data-id=\"2eb7610\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c5b2fb4 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"c5b2fb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c32995 elementor-widget elementor-widget-heading\" data-id=\"6c32995\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Cestovn\u00ed ruch<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf205c2 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"bf205c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Minimalizace dopadu na m\u00edstn\u00ed ekosyst\u00e9my, podpora m\u00edstn\u00edch komunit a energetick\u00e1 efektivita v pohostinstv\u00ed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit2\" class=\"elementor-element elementor-element-95bf27c e-con-full e-flex e-con e-child\" data-id=\"95bf27c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"unit2\" class=\"elementor-element elementor-element-c130e68 e-con-full e-flex e-con e-child\" data-id=\"c130e68\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b7b781e elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"b7b781e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e6e915 elementor-widget elementor-widget-heading\" data-id=\"5e6e915\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">V\u00fdroba<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c9c55a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0c9c55a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Efektivn\u00ed vyu\u017e\u00edv\u00e1n\u00ed zdroj\u016f, sni\u017eov\u00e1n\u00ed emis\u00ed, nakl\u00e1d\u00e1n\u00ed s odpady a pr\u016fmyslov\u00e1 symbi\u00f3za (op\u011btovn\u00e9 vyu\u017e\u00edv\u00e1n\u00ed vedlej\u0161\u00edch produkt\u016f).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"unit3\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"unit3\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 3. Stanoven\u00ed sm\u011bru: mapov\u00e1n\u00ed udr\u017eitelnosti v odv\u011btv\u00ed <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"unit3\" class=\"elementor-element elementor-element-04d2782 e-con-full e-flex e-con e-child\" data-id=\"04d2782\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-695a518 elementor-widget elementor-widget-text-editor\" data-id=\"695a518\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Aby rodinn\u00fd podnik dok\u00e1zal efektivn\u011b zvl\u00e1dnout zelenou transformaci, je nezbytn\u00e9 porozum\u011bt tomu, jak je jeho odv\u011btv\u00ed postaveno z hlediska environment\u00e1ln\u00edch dopad\u016f, regulace a tr\u017en\u00edch p\u0159\u00edle\u017eitost\u00ed. Tento proces, ozna\u010dovan\u00fd jako mapov\u00e1n\u00ed udr\u017eitelnosti v odv\u011btv\u00ed, poskytuje jasn\u00fd p\u0159ehled o tom, kde se dan\u00e9 odv\u011btv\u00ed nach\u00e1z\u00ed a jak\u00fdm sm\u011brem se bude vyv\u00edjet. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03c18b6 elementor-widget elementor-widget-text-editor\" data-id=\"03c18b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"_28USrA _2ENCSQ XN6uKA _4N4NA\"><span class=\"a_GcMg\">Ka\u017ed\u00e9 odv\u011btv\u00ed zanech\u00e1v\u00e1 na planet\u011b specifickou stopu. N\u011bkter\u00e1, nap\u0159\u00edklad textiln\u00ed pr\u016fmysl, spot\u0159ebov\u00e1vaj\u00ed velk\u00e9 mno\u017estv\u00ed vody a chemik\u00e1li\u00ed. Jin\u00e1, jako v\u00fdroba nebo doprava, jsou energeticky n\u00e1ro\u010dn\u00e1. A pak jsou zde odv\u011btv\u00ed, nap\u0159\u00edklad obalov\u00fd pr\u016fmysl, kter\u00e1 produkuj\u00ed velk\u00e9 mno\u017estv\u00ed odpadu.   <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0f32dc elementor-widget elementor-widget-heading\" data-id=\"c0f32dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mapov\u00e1n\u00ed udr\u017eitelnosti<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25310aa elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"25310aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Identifikace t\u011bchto oblast\u00ed odhaluje, kde se nach\u00e1zej\u00ed va\u0161e nejv\u011bt\u0161\u00ed p\u0159\u00edle\u017eitosti pro inovace.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit3\" class=\"elementor-element elementor-element-0be0318 e-flex e-con-boxed e-con e-child\" data-id=\"0be0318\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div role=\"region\" aria-labelledby=\"unit3\" class=\"elementor-element elementor-element-98d55ad e-con-full e-flex e-con e-child\" data-id=\"98d55ad\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ff3774 elementor-widget elementor-widget-heading\" data-id=\"7ff3774\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Kl\u00ed\u010dov\u00e9 vstupy<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a7408c elementor-position-left elementor-vertical-align-middle dce_masking-none elementor-widget elementor-widget-image-box\" data-id=\"1a7408c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"542\" height=\"544\" src=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/03\/Sufabu-M03-06.svg\" class=\"attachment-full size-full wp-image-6361\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><h5 class=\"elementor-image-box-title\">Spot\u0159eba energie<\/h5><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d10808 elementor-position-left elementor-vertical-align-middle dce_masking-none elementor-widget elementor-widget-image-box\" data-id=\"2d10808\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"760\" src=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/03\/Sufabu-M03-07.png\" class=\"attachment-full size-full wp-image-6362\" alt=\"\" srcset=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/03\/Sufabu-M03-07.png 800w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/03\/Sufabu-M03-07-300x285.png 300w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/03\/Sufabu-M03-07-768x730.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><div class=\"elementor-image-box-content\"><h5 class=\"elementor-image-box-title\">Suroviny<\/h5><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82b1719 elementor-position-left elementor-vertical-align-middle dce_masking-none elementor-widget elementor-widget-image-box\" data-id=\"82b1719\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"542\" height=\"750\" src=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/03\/Sufabu-M03-08.svg\" class=\"attachment-full size-full wp-image-6363\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><h5 class=\"elementor-image-box-title\">Water Spot\u0159eba vody<\/h5><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit3\" class=\"elementor-element elementor-element-d8e222a e-con-full e-flex e-con e-child\" data-id=\"d8e222a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5945358 elementor-widget elementor-widget-heading\" data-id=\"5945358\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Kl\u00ed\u010dov\u00e9 v\u00fdstupy<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4c5e4e elementor-position-left elementor-vertical-align-middle dce_masking-none elementor-widget elementor-widget-image-box\" data-id=\"c4c5e4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"542\" height=\"628\" src=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/03\/Sufabu-M03-09-1.svg\" class=\"attachment-full size-full wp-image-6364\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><h5 class=\"elementor-image-box-title\">Emise CO2<\/h5><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a3ecaa elementor-position-left elementor-vertical-align-middle dce_masking-none elementor-widget elementor-widget-image-box\" data-id=\"6a3ecaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"542\" height=\"546\" src=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/03\/Sufabu-M03-10.svg\" class=\"attachment-full size-full wp-image-6365\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><h5 class=\"elementor-image-box-title\">Produkce odpadu<\/h5><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c355146 elementor-position-left elementor-vertical-align-middle dce_masking-none elementor-widget elementor-widget-image-box\" data-id=\"c355146\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"542\" height=\"542\" src=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/03\/Sufabu-M03-11.svg\" class=\"attachment-full size-full wp-image-6366\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><h5 class=\"elementor-image-box-title\">Vedlej\u0161\u00ed produkty<\/h5><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-image-url=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/03\/Sufabu-line.png\" role=\"region\" aria-labelledby=\"unit3\" class=\"elementor-element elementor-element-4afe65d e-con-full e-flex e-con e-child\" data-id=\"4afe65d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div role=\"region\" aria-labelledby=\"unit3\" class=\"elementor-element elementor-element-92ec9bb e-con-full e-flex e-con e-child\" data-id=\"92ec9bb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e0ebfee elementor-widget elementor-widget-heading\" data-id=\"e0ebfee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">1<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfe7264 elementor-widget elementor-widget-heading\" data-id=\"dfe7264\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Zmapujte dopady odv\u011btv\u00ed<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit3\" class=\"elementor-element elementor-element-089db77 e-con-full e-flex e-con e-child\" data-id=\"089db77\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c5e5b9b elementor-widget elementor-widget-heading\" data-id=\"c5e5b9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">2<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35d4610 elementor-widget elementor-widget-heading\" data-id=\"35d4610\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Identifikujte vstupy a v\u00fdstupy<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit3\" class=\"elementor-element elementor-element-cc4a211 e-con-full e-flex e-con e-child\" data-id=\"cc4a211\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a8edd8 elementor-widget elementor-widget-heading\" data-id=\"8a8edd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">3<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46595d1 elementor-widget elementor-widget-heading\" data-id=\"46595d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Analyzujte<br>regulace<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit3\" class=\"elementor-element elementor-element-1939700 e-con-full e-flex e-con e-child\" data-id=\"1939700\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-04f4296 elementor-widget elementor-widget-heading\" data-id=\"04f4296\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">4<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5e5c9e elementor-widget elementor-widget-heading\" data-id=\"f5e5c9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Identifikujte p\u0159\u00edle\u017eitosti<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee883da elementor-widget elementor-widget-heading\" data-id=\"ee883da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Benchmarking<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6143a0b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6143a0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13630ac elementor-widget elementor-widget-text-editor\" data-id=\"13630ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Zat\u00edmco legislativa stanovuje minim\u00e1ln\u00ed po\u017eadavky, dobrovoln\u00e9 standardy udr\u017eitelnosti a certifika\u010dn\u00ed syst\u00e9my \u010dasto ur\u010duj\u00ed l\u00eddry v oboru. Tyto n\u00e1stroje jdou nad r\u00e1mec pouh\u00e9ho souladu s p\u0159edpisy a ovliv\u0148uj\u00ed odv\u011btv\u00ed prost\u0159ednictv\u00edm glob\u00e1ln\u011b uzn\u00e1van\u00fdch syst\u00e9m\u016f, jako jsou FSC (pro pap\u00edr a d\u0159evo), Fairtrade (pro potraviny a zem\u011bd\u011blstv\u00ed) nebo ISO 14001 (pro environment\u00e1ln\u00ed management). To, co bylo d\u0159\u00edve pova\u017eov\u00e1no za voliteln\u00fd dopln\u011bk, se dnes st\u00e1v\u00e1 nutn\u00fdm p\u0159edpokladem. V mnoha B2B dodavatelsk\u00fdch \u0159et\u011bzc\u00edch nejsou tyto certifikace pouze \u201eodznakem cti\u201c, ale vstupenkou na nov\u00e9 trhy, k z\u00edsk\u00e1n\u00ed velk\u00fdch klient\u016f a k prok\u00e1z\u00e1n\u00ed skute\u010dn\u00e9ho z\u00e1vazku k udr\u017eitelnosti.   <\/p><div><p>Aby byl tento krok konkr\u00e9tn\u00ed a prakticky uchopiteln\u00fd, maj\u00ed rodinn\u00e9 podniky k dispozici cenn\u00fd a bezplatn\u00fd n\u00e1stroj: <strong>ITC Standards Map<\/strong>.<\/p><p>Tato online platforma, vytvo\u0159en\u00e1 Mezin\u00e1rodn\u00edm obchodn\u00edm centrem a podporovan\u00e1 Evropskou uni\u00ed, pat\u0159\u00ed mezi nejkomplexn\u011bj\u0161\u00ed glob\u00e1ln\u00ed zdroje pro orientaci ve standardech udr\u017eitelnosti. Pom\u00e1h\u00e1 zjednodu\u0161it slo\u017eit\u00fd sv\u011bt certifikac\u00ed a umo\u017e\u0148uje podnik\u016fm \u010dinit informovan\u00e1 rozhodnut\u00ed. <\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ceb6b42 elementor-widget elementor-widget-heading\" data-id=\"ceb6b42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ITC Standards Map:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b2233c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6b2233c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit3\" class=\"elementor-element elementor-element-c3dbf61 e-con-full e-flex e-con e-child\" data-id=\"c3dbf61\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"unit3\" class=\"elementor-element elementor-element-93e720b e-con-full e-flex e-con e-child\" data-id=\"93e720b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d381d50 elementor-widget elementor-widget-text-editor\" data-id=\"d381d50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><p>Zahrnuje v\u00edce ne\u017e 300 standard\u016f a iniciativ v oblasti udr\u017eitelnosti nap\u0159\u00ed\u010d odv\u011btv\u00edmi a produkty.<\/p><\/li><li><p>Umo\u017e\u0148uje detailn\u00ed porovn\u00e1n\u00ed po\u017eadavk\u016f jednotliv\u00fdch certifikac\u00ed (nap\u0159. environment\u00e1ln\u00ed, soci\u00e1ln\u00ed, sledovatelnost, governance).<\/p><\/li><li><p>Nab\u00edz\u00ed filtrov\u00e1n\u00ed podle odv\u011btv\u00ed a regionu, tak\u017ee firmy mohou rychle zjistit, kter\u00e9 standardy se vztahuj\u00ed na jejich produkty nebo exportn\u00ed trhy.<\/p><\/li><li><p>Poskytuje praktick\u00e9 informace o n\u00e1kladech, auditn\u00edch po\u017eadavc\u00edch a tematick\u00fdch oblastech (klima, pr\u00e1ce, biodiverzita apod.), co\u017e usnad\u0148uje posouzen\u00ed proveditelnosti.<\/p><\/li><li><p>Podporuje benchmarking \u2013 rodinn\u00e9 podniky mohou sledovat, jak\u00e9 standardy vyu\u017e\u00edvaj\u00ed jejich konkurenti a zda jim jejich zaveden\u00ed m\u016f\u017ee otev\u0159\u00edt nov\u00e9 trhy.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebabb7f elementor-widget elementor-widget-text-editor\" data-id=\"ebabb7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/standardsmap.org\/en\/home\">standardsmap.org\/en\/home<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit3\" class=\"elementor-element elementor-element-e0cc30b e-con-full e-flex e-con e-child\" data-id=\"e0cc30b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c660f9b dce_masking-none elementor-widget elementor-widget-video\" data-id=\"c660f9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=00fcQ7Q1kLk&amp;t=1s&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0b2b17 elementor-widget elementor-widget-heading\" data-id=\"b0b2b17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Standards Map - 10 let v\u00fdro\u010d\u00ed<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a498c4 elementor-widget elementor-widget-heading\" data-id=\"5a498c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ITC Standards Map Knowledge Hub<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ece6980 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ece6980\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f624127 elementor-widget elementor-widget-text-editor\" data-id=\"f624127\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>ITC Standards Map Knowledge Hub<\/strong> p\u0159edstavuje siln\u00e9ho partnera pro Praktick\u00e9 vyu\u017eit\u00ed n\u00e1stroje ITC Standards Map mal\u00e9 a st\u0159edn\u00ed rodinn\u00e9 podniky usiluj\u00edc\u00ed o udr\u017eiteln\u00fd r\u016fst. P\u0159in\u00e1\u0161\u00ed p\u0159ehlednost do toho, co \u010dasto p\u016fsob\u00ed jako slo\u017eit\u00fd labyrint standard\u016f udr\u017eitelnosti, a p\u0159ev\u00e1d\u00ed komplexitu do prakticky vyu\u017eiteln\u00fdch znalost\u00ed. <\/p><p>Platforma nen\u00ed jen datab\u00e1z\u00ed, ale komplexn\u00edm vzd\u011bl\u00e1vac\u00edm prost\u0159ed\u00edm. Prost\u0159ednictv\u00edm sekc\u00ed jako metodologie, data, e-learning, tutori\u00e1ly, FAQ a slovn\u00edk mohou rodinn\u00e9 podniky porozum\u011bt tomu, jak standardy udr\u017eitelnosti vznikaj\u00ed, jak jsou informace ov\u011b\u0159ov\u00e1ny a jak tyto poznatky vyu\u017e\u00edt ve sv\u016fj prosp\u011bch. <\/p><p>D\u00edky pr\u00e1ci s t\u00edmto n\u00e1strojem mohou mal\u00e9 a st\u0159edn\u00ed podniky zjistit, kter\u00e9 certifikace odpov\u00eddaj\u00ed jejich produkt\u016fm a c\u00edlov\u00fdm trh\u016fm, porovnat sv\u016fj pokrok s ostatn\u00edmi v odv\u011btv\u00ed a pochopit, co spln\u011bn\u00ed konkr\u00e9tn\u00edch standard\u016f skute\u010dn\u011b znamen\u00e1 v praxi. Nejde jen o teoretick\u00e9 poznatky, ale o zp\u016fsob, jak p\u0159ev\u00e9st udr\u017eitelnost do ka\u017edodenn\u00edho rozhodov\u00e1n\u00ed ve firm\u011b. D\u00edky lep\u0161\u00edmu porozum\u011bn\u00ed standard\u016fm a o\u010dek\u00e1v\u00e1n\u00edm mohou rodinn\u00e9 podniky zlep\u0161it svou environment\u00e1ln\u00ed v\u00fdkonnost, sebev\u011bdom\u011b reagovat na po\u017eadavky z\u00e1kazn\u00edk\u016f a dodavatelsk\u00fdch \u0159et\u011bzc\u016f a pos\u00edlit svou pozici v rostouc\u00ed zelen\u00e9 ekonomice.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05c823e elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-video\" data-id=\"05c823e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/hTUonsw-H58?si=nhKEkp1isImHkoB2&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit3\" class=\"elementor-element elementor-element-6790097 e-con-full e-flex e-con e-child\" data-id=\"6790097\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2dc32d3 elementor-widget elementor-widget-heading\" data-id=\"2dc32d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Praktick\u00e9 vyu\u017eit\u00ed n\u00e1stroje ITC Standards Map<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7c3d90 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b7c3d90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87af31a elementor-widget elementor-widget-text-editor\" data-id=\"87af31a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>P\u0159edstavte si rodinn\u00e9ho v\u00fdrobce textilu.<\/p><p>Vyhled\u00e1n\u00edm \u201ebavlna\u201c v n\u00e1stroji ITC Standards Map m\u016f\u017ee okam\u017eit\u011b zobrazit relevantn\u00ed standardy udr\u017eitelnosti \u2013 od certifikac\u00ed ekologick\u00e9ho zem\u011bd\u011blstv\u00ed a\u017e po sch\u00e9mata zam\u011b\u0159en\u00e1 na pracovn\u00ed podm\u00ednky. Podobn\u011b m\u016f\u017ee firma zam\u011b\u0159en\u00e1 na obalov\u00e9 materi\u00e1ly vyhledat certifikace t\u00fdkaj\u00edc\u00ed se zdroj\u016f pap\u00edru, recyklace nebo ekologick\u00e9ho zna\u010den\u00ed. Tento p\u0159\u00edstup posouv\u00e1 rodinn\u00e9 podniky od abstraktn\u00edch strategi\u00ed k praktick\u00fdm, daty podlo\u017een\u00fdm rozhodnut\u00edm o tom, jak\u00fdm sm\u011brem se jejich odv\u011btv\u00ed ub\u00edr\u00e1 a jak se v n\u011bm strategicky pozicovat.  <\/p><p><em>Reference:<\/em><br><em>International Trade Centre. (n.d.). Standards Map.<br>Dostupn\u00e9 na: <a href=\"https:\/\/www.standardsmap.org\/\">standardsmap.org\/en\/home<\/a>  <\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-202415e elementor-widget elementor-widget-heading\" data-id=\"202415e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Konkuren\u010dn\u00ed anal\u00fdza pro zelenou transformaci<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ab1acb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7ab1acb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80fd119 elementor-widget elementor-widget-text-editor\" data-id=\"80fd119\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>V dne\u0161n\u00ed zelen\u00e9 ekonomice jsou znalosti kl\u00ed\u010dov\u00e9 \u2013 zejm\u00e9na pokud jde o va\u0161e konkurenty. <strong>Porozum\u011bn\u00ed tomu, jak ostatn\u00ed<\/strong> ve va\u0161em odv\u011btv\u00ed p\u0159istupuj\u00ed k udr\u017eitelnosti, <strong>pom\u00e1h\u00e1 va\u0161emu rodinn\u00e9mu podniku z\u016fstat flexibiln\u00ed,<\/strong> inspirovan\u00fd a o krok nap\u0159ed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit3\" class=\"elementor-element elementor-element-dcc9b68 e-flex e-con-boxed e-con e-child\" data-id=\"dcc9b68\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div role=\"region\" aria-labelledby=\"unit3\" class=\"elementor-element elementor-element-5e48a8e e-con-full e-flex e-con e-child\" data-id=\"5e48a8e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-153beb5 elementor-widget elementor-widget-heading\" data-id=\"153beb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Za\u010dn\u011bte t\u00edm, co je ve\u0159ejn\u011b dostupn\u00e9<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3113550 elementor-widget elementor-widget-text-editor\" data-id=\"3113550\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>ESG a zpr\u00e1vy o udr\u017eitelnosti<\/li><li>Tiskov\u00e9 zpr\u00e1vy a \u201ezelen\u00e9\u201c str\u00e1nky webu<\/li><li>Certifikace (ISO 14001, B Corp atd.)<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit3\" class=\"elementor-element elementor-element-b44256a e-con-full e-flex e-con e-child\" data-id=\"b44256a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60a9414 elementor-widget elementor-widget-heading\" data-id=\"60a9414\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Sledujte ve\u0159ejnou diskusi<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40dce15 elementor-widget elementor-widget-text-editor\" data-id=\"40dce15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul>\n \t<li>Medi\u00e1ln\u00ed pokryt\u00ed<\/li>\n \t<li>Reakce na soci\u00e1ln\u00edch s\u00edt\u00edch<\/li>\n \t<li>Pochvaly nebo kritika od z\u00e1kazn\u00edk\u016f<\/li>\n<\/ul>\n<p style=\"padding-left: 60px;\">\u27a1 Odhaluje skute\u010dnou reputaci<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit3\" class=\"elementor-element elementor-element-8c101bc e-con-full e-flex e-con e-child\" data-id=\"8c101bc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a003e0 elementor-widget elementor-widget-heading\" data-id=\"1a003e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Bu\u010fte tam, kde se setk\u00e1v\u00e1 odv\u011btv\u00ed<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4059992 elementor-widget elementor-widget-text-editor\" data-id=\"4059992\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Konference<\/li><li>Webin\u00e1\u0159e<\/li><li>Veletrhy<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit3\" class=\"elementor-element elementor-element-594d320 e-con-full e-flex e-con e-child\" data-id=\"594d320\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c6e9721 elementor-widget elementor-widget-heading\" data-id=\"c6e9721\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Pozorujte realitu v praxi<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23a4cdb elementor-widget elementor-widget-text-editor\" data-id=\"23a4cdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul>\n \t<li>Sol\u00e1rn\u00ed panely, flotily elektromobil\u016f, ekologick\u00e9 ozna\u010den\u00ed<\/li>\n \t<li>Ve\u0159ejn\u00e9 klimatick\u00e9 datab\u00e1ze a indexy<\/li>\n<\/ul>\n<p style=\"padding-left: 60px;\">\u279e D\u016fkaz skute\u010dn\u00e9ho z\u00e1vazku<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ceb4515 elementor-widget elementor-widget-heading\" data-id=\"ceb4515\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dynamika trhu a o\u010dek\u00e1v\u00e1n\u00ed z\u00e1kazn\u00edk\u016f<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74d5276 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"74d5276\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-764128a elementor-widget elementor-widget-text-editor\" data-id=\"764128a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong><em>O\u010dek\u00e1v\u00e1n\u00ed z\u00e1kazn\u00edk\u016f ji\u017e nejsou takov\u00e1, jako byla je\u0161t\u011b p\u0159ed n\u011bkolika lety. Zamyslete se nad sv\u00fdmi vlastn\u00edmi n\u00e1vyky jako spot\u0159ebitele: zvolili jste n\u011bkdy jeden produkt m\u00edsto jin\u00e9ho proto, \u017ee byl ozna\u010den jako \u201ebio\u201c , \u201erecyklovateln\u00fd\u201c nebo \u201efair trade\u201c? <\/em><\/strong><\/p><p>V r\u00e1mci Evropsk\u00e9 unie udr\u017eitelnost p\u0159ekro\u010dila r\u00e1mec spole\u010densk\u00e9 odpov\u011bdnosti firem a stala se z\u00e1kladn\u00edm prvkem regula\u010dn\u00ed a konkuren\u010dn\u00ed architektury jednotn\u00e9ho trhu. Tato transformace je poh\u00e1n\u011bna p\u0159\u00edsnou legislativou EU, kter\u00e1 \u010din\u00ed n\u00e1le\u017eitou p\u00e9\u010di v oblasti udr\u017eitelnosti nezbytn\u00fdm po\u017eadavkem pro p\u0159\u00edstup na trh, zejm\u00e9na v B2B sektorech. <strong>Sm\u011brnice EU o n\u00e1le\u017eit\u00e9 p\u00e9\u010di podnik\u016f v oblasti udr\u017eitelnosti<\/strong> (EUDR) brzy ulo\u017e\u00ed velk\u00fdm spole\u010dnostem povinnost identifikovat, p\u0159edch\u00e1zet a zm\u00edr\u0148ovat negativn\u00ed dopady na lidsk\u00e1 pr\u00e1va a \u017eivotn\u00ed prost\u0159ed\u00ed v r\u00e1mci jejich glob\u00e1ln\u00edch hodnotov\u00fdch \u0159et\u011bzc\u016f.  <\/p><p>Tento r\u00e1mec je dopln\u011bn sektorov\u011b specifick\u00fdmi regulacemi, jako je na\u0159\u00edzen\u00ed EU proti odles\u0148ov\u00e1n\u00ed (EUDR), kter\u00e9 zakazuje uv\u00e1d\u011bn\u00ed komodit, jako je skot, kakao, k\u00e1va a palmov\u00fd olej, na trh EU, pokud poch\u00e1zej\u00ed z ned\u00e1vno odlesn\u011bn\u00fdch oblast\u00ed. Pro rodinn\u00e9 podniky to nen\u00ed pouze ot\u00e1zka reputace; je to podm\u00ednka pro dod\u00e1vky velk\u00fdm spole\u010dnostem v EU a pro zaji\u0161t\u011bn\u00ed dlouhodob\u00e9 legitimity jejich \u010dinnosti. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-857d010 elementor-widget elementor-widget-heading\" data-id=\"857d010\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">SPOT\u0158EBITEL\u00c9 V EU = ZELEN\u011a SM\u00dd\u0160LEJ\u00cdC\u00cd + CITLIV\u00cd NA CENU<\/h5>\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit3\" class=\"elementor-element elementor-element-651d846 e-flex e-con-boxed e-con e-child\" data-id=\"651d846\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div role=\"region\" aria-labelledby=\"unit3\" class=\"elementor-element elementor-element-9fe7dd5 e-con-full e-flex e-con e-child\" data-id=\"9fe7dd5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4753b41 elementor-widget elementor-widget-heading\" data-id=\"4753b41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">1. Hodnoty jsou siln\u00e9<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff8cd63 elementor-widget elementor-widget-text-editor\" data-id=\"ff8cd63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>94 % ob\u010dan\u016f EU uv\u00e1d\u00ed, \u017ee ochrana \u017eivotn\u00edho prost\u0159ed\u00ed je pro n\u011b d\u016fle\u017eit\u00e1.<br>68 % v\u011b\u0159\u00ed, \u017ee jejich n\u00e1kupn\u00ed rozhodnut\u00ed mohou n\u011bco zm\u011bnit.<br>(Zdroj: Eurobarometr 2023)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit3\" class=\"elementor-element elementor-element-d2cff1c e-con-full e-flex e-con e-child\" data-id=\"d2cff1c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d99b691 elementor-widget elementor-widget-heading\" data-id=\"d99b691\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">2. Podle toho tak\u00e9 utr\u00e1cej\u00ed<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03559a2 elementor-widget elementor-widget-text-editor\" data-id=\"03559a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>N\u011bmeck\u00fd trh s bioprodukty p\u0159es\u00e1hl v roce 2022 hodnotu 15 miliard \u20ac.<br>Zna\u010dky jako ECOALF dos\u00e1hly pr\u00e9miov\u00e9ho \u00fasp\u011bchu d\u00edky vyu\u017e\u00edv\u00e1n\u00ed recyklovan\u00fdch materi\u00e1l\u016f. Mnoho spot\u0159ebitel\u016f je ochotno zaplatit v\u00edce za produkty, kter\u00e9 odpov\u00eddaj\u00ed jejich hodnot\u00e1m.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit3\" class=\"elementor-element elementor-element-a703cbd e-con-full e-flex e-con e-child\" data-id=\"a703cbd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0717d5e elementor-widget elementor-widget-heading\" data-id=\"0717d5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">3. Ale zde vznik\u00e1 nap\u011bt\u00ed...<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45abf45 elementor-widget elementor-widget-text-editor\" data-id=\"45abf45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Krize \u017eivotn\u00edch n\u00e1klad\u016f zm\u011bnila situaci. P\u0159i r\u016fstu cen za\u010d\u00edn\u00e1 udr\u017eitelnost soupe\u0159it s cenovou dostupnost\u00ed.<br>V diskontn\u00edch supermarketech, jako jsou Lidl nebo Aldi: zelen\u00e9 ide\u00e1ly vs. ni\u017e\u0161\u00ed cena.<br>\u010casto v\u00edt\u011bz\u00ed cena.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit3\" class=\"elementor-element elementor-element-516559f e-con-full e-flex e-con e-child\" data-id=\"516559f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0778b6 elementor-widget elementor-widget-heading\" data-id=\"c0778b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">4. Realita:<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e1f841 elementor-widget elementor-widget-text-editor\" data-id=\"5e1f841\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Evrop\u0161t\u00ed spot\u0159ebitel\u00e9 podporuj\u00ed udr\u017eitelnost v principu.<br>Ka\u017edodenn\u00ed n\u00e1kupn\u00ed rozhodnut\u00ed jsou v\u0161ak st\u00e1le siln\u011b ovlivn\u011bna cenou.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-707a61e elementor-widget elementor-widget-heading\" data-id=\"707a61e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">K zamy\u0161len\u00ed v kontextu EU:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5362d1 elementor-widget elementor-widget-text-editor\" data-id=\"d5362d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Jak se va\u0161i B2B z\u00e1kazn\u00edci p\u0159izp\u016fsobuj\u00ed sm\u011brnici CSDDD nebo na\u0159\u00edzen\u00ed EU Taxonomie a jak\u00e1 nov\u00e1 data od v\u00e1s jako dodavatele po\u017eaduj\u00ed?<\/p><ul><li>Projevuje v\u00e1\u0161 konkr\u00e9tn\u00ed c\u00edlov\u00fd trh v EU ochotu zaplatit za udr\u017eiteln\u00e9 produkty vy\u0161\u0161\u00ed cenu, nebo je udr\u017eitelnost vn\u00edm\u00e1na jako z\u00e1kladn\u00ed standard zahrnut\u00fd v b\u011b\u017en\u00e9 cen\u011b?<\/li><li>Jak m\u016f\u017ee v\u00e1\u0161 podnik vyu\u017e\u00edt mechanismy financov\u00e1n\u00ed EU a certifikace k tomu, aby prom\u011bnil dodr\u017eov\u00e1n\u00ed p\u0159edpis\u016f z n\u00e1kladov\u00e9 polo\u017eky na zdroj inovac\u00ed, p\u0159\u00edstupu na trh a konkuren\u010dn\u00ed v\u00fdhody?<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36afa63 elementor-widget elementor-widget-text-editor\" data-id=\"36afa63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>D\u00edky promy\u0161len\u00ed t\u011bchto ot\u00e1zek p\u0159edem nemus\u00ed rodinn\u00e9 podniky pouze reagovat na pravidla EU. Mohou se naopak profilovat jako flexibiln\u00ed a proaktivn\u00ed hr\u00e1\u010di, kte\u0159\u00ed dok\u00e1\u017eou prom\u011bnit po\u017eadavky na udr\u017eitelnost v re\u00e1ln\u00e9 p\u0159\u00edle\u017eitosti k r\u016fstu a konkuren\u010dn\u00ed v\u00fdhod\u011b. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"unit4\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"unit4\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 4. Propojen\u00ed s p\u0159\u00edpadov\u00fdmi studiemi <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"unit4\" class=\"elementor-element elementor-element-743d842 e-con-full e-flex e-con e-child\" data-id=\"743d842\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd8ef71 elementor-widget elementor-widget-heading\" data-id=\"bd8ef71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Spole\u010dnost Plojhar: Strategick\u00fd p\u0159\u00edstup k anal\u00fdze odv\u011btv\u00ed a zelen\u00e9mu strategick\u00e9mu pozicov\u00e1n\u00ed<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ea1ef5 elementor-widget elementor-widget-text-editor\" data-id=\"0ea1ef5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Sto t\u0159icet p\u011bt let trvaj\u00edc\u00ed cesta rodiny Plojhar od tradi\u010dn\u00edho kniha\u0159stv\u00ed k udr\u017eiteln\u00fdm obalov\u00fdm \u0159e\u0161en\u00edm ukazuje, jak m\u016f\u017ee d\u016fkladn\u00e1 anal\u00fdza odv\u011btv\u00ed podpo\u0159it \u00fasp\u011b\u0161n\u00e9 strategie zelen\u00e9 transformace. Jejich zku\u0161enost nab\u00edz\u00ed praktick\u00e9 poznatky o tom, jak mohou rodinn\u00e9 podniky vyu\u017e\u00edvat konkuren\u010dn\u00ed anal\u00fdzu k budov\u00e1n\u00ed dlouhodob\u00fdch environment\u00e1ln\u00edch v\u00fdhod. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75ed3c9 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"75ed3c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1018\" height=\"848\" src=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/05\/Sufabu-M03-12-CZ.png\" class=\"attachment-full size-full wp-image-6368\" alt=\"\" srcset=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/05\/Sufabu-M03-12-CZ.png 1018w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/05\/Sufabu-M03-12-CZ-300x250.png 300w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/05\/Sufabu-M03-12-CZ-768x640.png 768w\" sizes=\"(max-width: 1018px) 100vw, 1018px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"unit5\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"unit5\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 5. Z\u00e1v\u011br <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"unit5\" class=\"elementor-element elementor-element-93e6303 e-con-full e-flex e-con e-child\" data-id=\"93e6303\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3224dd3 elementor-widget elementor-widget-text-editor\" data-id=\"3224dd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u00dasp\u011b\u0161n\u00e1 zelen\u00e1 transformace za\u010d\u00edn\u00e1 znalost\u00ed vlastn\u00edho odv\u011btv\u00ed a porozum\u011bn\u00edm tomu, jak udr\u017eitelnost m\u011bn\u00ed konkuren\u010dn\u00ed prost\u0159ed\u00ed. Kdy\u017e rodinn\u00e9 podniky spoj\u00ed tyto znalosti s promy\u0161len\u00fdm sledov\u00e1n\u00edm trhu, mohou p\u0159ij\u00edmat rozhodnut\u00ed, kter\u00e1 posiluj\u00ed jejich odolnost i reputaci. Dal\u0161\u00ed cesta spo\u010d\u00edv\u00e1 v otev\u0159enosti v\u016f\u010di nov\u00fdm informac\u00edm, sledov\u00e1n\u00ed v\u00fdvoje a v\u010dasn\u00e9 adaptaci, d\u00edky \u010demu\u017e mohou prom\u011bnit zm\u011bny v p\u0159\u00edle\u017eitosti k r\u016fstu a k pos\u00edlen\u00ed sv\u00e9 role v r\u00e1mci odv\u011btv\u00ed.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"activity\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"activity\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 6. \u00daloha k sebereflexi <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"activity\" class=\"elementor-element elementor-element-bc68d67 e-con-full e-flex e-con e-child\" data-id=\"bc68d67\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d8af738 elementor-widget__width-inherit elementor-widget elementor-widget-shortcode\" data-id=\"d8af738\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"h5p-content\" data-content-id=\"17\"><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"sec-divide\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"7\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"sec-divide\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 7. Zdroje a dal\u0161\u00ed \u010detba <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"sec-divide\" class=\"elementor-element elementor-element-e699579 e-con-full e-flex e-con e-child\" data-id=\"e699579\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dac4a76 elementor-widget elementor-widget-text-editor\" data-id=\"dac4a76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Evropsk\u00e1 zelen\u00e1 dohoda &#8211; <a href=\"https:\/\/www.consilium.europa.eu\/en\/policies\/european-green-deal\/\">consilium.europa.eu\/en\/policies\/european-green-deal<\/a><\/li><li>European SME Survey on Green Transition &#8211; <a href=\"https:\/\/futurium.ec.europa.eu\/en\/promoting-enterprise\/news\/new-flash-eurobarometer-shows-smes-are-driving-green-transition\">futurium.ec.europa.eu\/en\/promoting-enterprise\/news\/new-flash-<\/a><a href=\"https:\/\/futurium.ec.europa.eu\/en\/promoting-enterprise\/news\/new-flash-eurobarometer-shows-smes-are-driving-green-transition\">eurobarometer-shows-smes-are-driving-green-transition<\/a><\/li><li>European Innovation Council (EIC): <a href=\"https:\/\/eic.ec.europa.eu\/\">eic.ec.europa.eu<\/a> &#8211; <em>Informace o nov\u00fdch zelen\u00fdch technologi\u00edch a mo\u017enostech financov\u00e1n\u00ed<\/em><\/li><li>SME EnviroPortal (European Commission): <a href=\"https:\/\/ec.europa.eu\/environment\/sme\/\">ec.europa.eu\/environment\/sme<\/a> &#8211; <em>Praktick\u00e9 pokyny pro mal\u00e9 podniky v oblasti environment\u00e1ln\u00edho souladu<\/em><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1987\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"8\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1987\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 8. Reference <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1987\" class=\"elementor-element elementor-element-1de0486 e-con-full e-flex e-con e-child\" data-id=\"1de0486\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ccae657 elementor-widget elementor-widget-text-editor\" data-id=\"ccae657\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>PubAffairs Bruxelles. (2023, July 20). Eurobarometer: Majority of Europeans consider that the green transition should go faster &#8211; PubAffairs Bruxelles.   <a href=\"https:\/\/www.pubaffairsbruxelles.eu\/eu-institution-news\/eurobarometer-majority-of-europeans-consider-that-the-green-transition-should-go-faster\/\">pubaffairsbruxelles.eu\/eu-institution-news\/eurobarometer-majority-of-europeans-consider-that-the-green-transition-should-go-faster<\/a><\/li><li>Futurium. (n.d.). Packaging waste statistics &#8211; <a href=\"https:\/\/futurium.ec.europa.eu\/en\/promoting-enterprise\/news\/new-flash-eurobarometer-shows-smes-are-driving-green-transition\">futurium.ec.europa.eu\/en\/promoting-enterprise\/news\/new-flash-eurobarometer-shows-smes-are-driving-green-transition<\/a>  <\/li><li><a href=\"https:\/\/fsc.org\/en\">FSC (Forest Stewardship Council)<\/a><\/li><li><a href=\"https:\/\/www.usgbc.org\/leed\">LEED building certification (Leadership in Energy and Environmental Design)<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-6370","module","type-module","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/learning.greensufabu.eu\/cs\/wp-json\/wp\/v2\/module\/6370","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/learning.greensufabu.eu\/cs\/wp-json\/wp\/v2\/module"}],"about":[{"href":"https:\/\/learning.greensufabu.eu\/cs\/wp-json\/wp\/v2\/types\/module"}],"version-history":[{"count":4,"href":"https:\/\/learning.greensufabu.eu\/cs\/wp-json\/wp\/v2\/module\/6370\/revisions"}],"predecessor-version":[{"id":6949,"href":"https:\/\/learning.greensufabu.eu\/cs\/wp-json\/wp\/v2\/module\/6370\/revisions\/6949"}],"wp:attachment":[{"href":"https:\/\/learning.greensufabu.eu\/cs\/wp-json\/wp\/v2\/media?parent=6370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}