{"id":6457,"date":"2026-04-06T07:10:54","date_gmt":"2026-04-06T07:10:54","guid":{"rendered":"https:\/\/learning.greensufabu.eu\/module\/zelena-komunikace"},"modified":"2026-09-08T05:34:05","modified_gmt":"2026-09-08T05:34:05","slug":"zelena-komunikace","status":"publish","type":"module","link":"https:\/\/learning.greensufabu.eu\/cs\/module\/zelena-komunikace","title":{"rendered":"Zelen\u00e1 komunikace"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6457\" class=\"elementor elementor-6457 elementor-3185\" data-elementor-post-type=\"module\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a604390 e-con-full e-flex e-con e-parent\" data-id=\"a604390\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd9e617 elementor-widget__width-inherit elementor-widget elementor-widget-n-accordion\" data-id=\"bd9e617\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"unit1\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"unit1\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 1. Kl\u00ed\u010dov\u00e9 koncepty <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-4c502b6 e-con-full e-flex e-con e-child\" data-id=\"4c502b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f7c210 elementor-widget elementor-widget-heading\" data-id=\"9f7c210\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Hlavn\u00ed v\u00fdhody komunikace<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-987963f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"987963f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-1aecc71 e-flex e-con-boxed e-con e-child\" data-id=\"1aecc71\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;shape_divider_bottom&quot;:&quot;tilt&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-2432f64 e-con-full e-flex e-con e-child\" data-id=\"2432f64\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a48de3 elementor-widget elementor-widget-heading\" data-id=\"1a48de3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">01<\/h3>\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-3dfbbdf e-con-full e-flex e-con e-child\" data-id=\"3dfbbdf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f2de38 elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-image\" data-id=\"4f2de38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"74\" height=\"74\" src=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M09-icon01.webp\" class=\"attachment-large size-large wp-image-6435\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccc0996 elementor-widget elementor-widget-heading\" data-id=\"ccc0996\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Budov\u00e1n\u00ed d\u016fv\u011bry a transparentnosti<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-457dab6 elementor-widget elementor-widget-text-editor\" data-id=\"457dab6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Z\u00e1kazn\u00edci a komunita d\u016fv\u011b\u0159uj\u00ed spole\u010dnosti, kter\u00e1 otev\u0159en\u011b \u0159\u00edk\u00e1, co d\u011bl\u00e1, pro\u010d a s jak\u00fdmi v\u00fdsledky \u2013 to pom\u00e1h\u00e1 p\u0159edch\u00e1zet podez\u0159en\u00ed z \u201egreenwashingu\u201c.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-9899eb2 e-con-full e-flex e-con e-child\" data-id=\"9899eb2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9b1368b elementor-widget elementor-widget-heading\" data-id=\"9b1368b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">02<\/h3>\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-3a30bff e-con-full e-flex e-con e-child\" data-id=\"3a30bff\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b507d5 elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-image\" data-id=\"0b507d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M09-icon02.png\" class=\"attachment-large size-large wp-image-6436\" alt=\"\" srcset=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M09-icon02.png 800w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M09-icon02-300x300.png 300w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M09-icon02-150x150.png 150w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M09-icon02-768x768.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c41c649 elementor-widget elementor-widget-heading\" data-id=\"c41c649\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Motivace a anga\u017eovanost zam\u011bstnanc\u016f<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad6c41e elementor-widget elementor-widget-text-editor\" data-id=\"ad6c41e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Lid\u00e9 se c\u00edt\u00ed sou\u010d\u00e1st\u00ed zm\u011bny, kdy\u017e ch\u00e1pou jej\u00ed c\u00edle; je pravd\u011bpodobn\u011bj\u0161\u00ed, \u017ee budou p\u0159isp\u00edvat n\u00e1pady a inovacemi.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-3c9c643 e-con-full e-flex e-con e-child\" data-id=\"3c9c643\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47715d5 elementor-widget elementor-widget-heading\" data-id=\"47715d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">03<\/h3>\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-2adbe93 e-con-full e-flex e-con e-child\" data-id=\"2adbe93\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-06507fc elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-image\" data-id=\"06507fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"758\" src=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M09-icon03.png\" class=\"attachment-large size-large wp-image-6437\" alt=\"\" srcset=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M09-icon03.png 800w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M09-icon03-300x284.png 300w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M09-icon03-768x728.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5424c5f elementor-widget elementor-widget-heading\" data-id=\"5424c5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Podpora v\u011brnosti z\u00e1kazn\u00edk\u016f<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f862b4 elementor-widget elementor-widget-text-editor\" data-id=\"7f862b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Spot\u0159ebitel\u00e9 preferuj\u00ed zna\u010dky zam\u011b\u0159en\u00e9 na hodnotu; ekologick\u00e1 komunikace posiluje konkurenceschopnost.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-29ce757 e-con-full e-flex e-con e-child\" data-id=\"29ce757\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-82cf3c3 elementor-widget elementor-widget-heading\" data-id=\"82cf3c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">04<\/h3>\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-953d8a3 e-con-full e-flex e-con e-child\" data-id=\"953d8a3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-07495bb elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-image\" data-id=\"07495bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"558\" src=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M09-icon04.png\" class=\"attachment-large size-large wp-image-6438\" alt=\"\" srcset=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M09-icon04.png 800w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M09-icon04-300x209.png 300w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M09-icon04-768x536.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-896f752 elementor-widget elementor-widget-heading\" data-id=\"896f752\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Siln\u011bj\u0161\u00ed vztahy s dodavateli a partnery<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-396da20 elementor-widget elementor-widget-text-editor\" data-id=\"396da20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Jasn\u00e1 komunikace umo\u017e\u0148uje udr\u017eitelnou spolupr\u00e1ci a spole\u010dn\u00e9 iniciativy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-f940c17 e-con-full e-flex e-con e-child\" data-id=\"f940c17\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b9f8d0 elementor-widget elementor-widget-heading\" data-id=\"5b9f8d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">05<\/h3>\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-63827a4 e-con-full e-flex e-con e-child\" data-id=\"63827a4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf6ae3e elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-image\" data-id=\"cf6ae3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"731\" src=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M09-icon05.png\" class=\"attachment-large size-large wp-image-6439\" alt=\"\" srcset=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M09-icon05.png 800w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M09-icon05-300x274.png 300w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M09-icon05-768x702.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfa6bd2 elementor-widget elementor-widget-heading\" data-id=\"bfa6bd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Lep\u0161\u00ed pov\u011bst v komunit\u011b a spole\u010dnosti<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d49791 elementor-widget elementor-widget-text-editor\" data-id=\"8d49791\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>B\u00fdt \u201edobr\u00fdm sousedem\u201c posiluje vn\u00edm\u00e1n\u00ed ze strany m\u00e9di\u00ed a z\u00fa\u010dastn\u011bn\u00fdch stran<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-c42d05c e-con-full e-flex e-con e-child\" data-id=\"c42d05c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bc09202 elementor-widget elementor-widget-heading\" data-id=\"bc09202\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">06<\/h3>\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-cc2fb91 e-con-full e-flex e-con e-child\" data-id=\"cc2fb91\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0748109 elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-image\" data-id=\"0748109\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M09-icon06.png\" class=\"attachment-large size-large wp-image-6440\" alt=\"\" srcset=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M09-icon06.png 800w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M09-icon06-300x300.png 300w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M09-icon06-150x150.png 150w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M09-icon06-768x768.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fed7e9 elementor-widget elementor-widget-heading\" data-id=\"3fed7e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Vytvo\u0159en\u00ed jednot\u00edc\u00ed vize<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-575176a elementor-widget elementor-widget-text-editor\" data-id=\"575176a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Komunikace pom\u00e1h\u00e1 p\u0159eklenout genera\u010dn\u00ed rozd\u00edly v rodin\u011b a sjednocuje z\u00fa\u010dastn\u011bn\u00e9 strany kolem jedin\u00e9ho ekologick\u00e9ho posl\u00e1n\u00ed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-de4f7e6 e-con-full e-flex e-con e-child\" data-id=\"de4f7e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-964614f elementor-widget elementor-widget-heading\" data-id=\"964614f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">07<\/h3>\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-661065e e-con-full e-flex e-con e-child\" data-id=\"661065e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6052121 elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-image\" data-id=\"6052121\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"661\" src=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M09-icon07.png\" class=\"attachment-large size-large wp-image-6441\" alt=\"\" srcset=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M09-icon07.png 800w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M09-icon07-300x248.png 300w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M09-icon07-768x635.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9014cca elementor-widget elementor-widget-heading\" data-id=\"9014cca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Snadn\u011bj\u0161\u00ed p\u0159\u00edstup k financ\u00edm a podpo\u0159e<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0614cf elementor-widget elementor-widget-text-editor\" data-id=\"e0614cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Banky, investo\u0159i a grantov\u00e9 programy si cen\u00ed jasn\u011b komunikovan\u00fdch ekologick\u00fdch opat\u0159en\u00ed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aff6731 elementor-widget elementor-widget-heading\" data-id=\"aff6731\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Jak\u00e1 t\u00e9mata bude komunikace zahrnovat?\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-620c1b0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"620c1b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16c2291 elementor-widget elementor-widget-text-editor\" data-id=\"16c2291\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Kdy\u017e si lid\u00e9 p\u0159edstav\u00ed zelenou transformaci, \u010dasto si p\u0159edstav\u00ed sol\u00e1rn\u00ed panely nebo elektromobily. Ve skute\u010dnosti zahrnuje mnoho aktivit, kter\u00e9 m\u011bn\u00ed zp\u016fsob fungov\u00e1n\u00ed firem, rodin a komunit. Pro efektivn\u00ed komunikaci je d\u016fle\u017eit\u00e9 pochopit jej\u00ed hlavn\u00ed oblasti a aktivity:  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47dba38 elementor-widget__width-inherit elementor-widget elementor-widget-n-accordion\" data-id=\"47dba38\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-7530\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-7530\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 1. Energie a spot\u0159eba energie <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region region\" aria-labelledby=\"unit1 e-n-accordion-item-7530\" class=\"elementor-element elementor-element-c96b64f e-flex e-con-boxed e-con e-child\" data-id=\"c96b64f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3993207 elementor-widget elementor-widget-text-editor\" data-id=\"3993207\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Obnoviteln\u00e9 zdroje energie (fotovoltaika, v\u011btrn\u00e1 energie, tepeln\u00e1 \u010derpadla)<\/li><li>Skladov\u00e1n\u00ed energie (baterie, vod\u00edk)<\/li><li>Zad\u00e1v\u00e1n\u00ed ve\u0159ejn\u00fdch zak\u00e1zek na zelenou elekt\u0159inu (PPA)<\/li><li>Energetick\u00fd management<\/li><li>Sn\u00ed\u017een\u00ed spot\u0159eby (LED, rekuperace tepla, digitalizace)<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-7531\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-7531\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 2. Doprava a mobilita <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region region\" aria-labelledby=\"unit1 e-n-accordion-item-7531\" class=\"elementor-element elementor-element-eb71e2f e-flex e-con-boxed e-con e-child\" data-id=\"eb71e2f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61d9535 elementor-widget elementor-widget-text-editor\" data-id=\"61d9535\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>P\u0159echod na elektromobily nebo CNG\/bioplyn.<\/li><li>Budov\u00e1n\u00ed nab\u00edjec\u00ed infrastruktury.<\/li><li>Sd\u00edlen\u00e1 doprava, sd\u00edlen\u00ed aut, cyklistika.<\/li><li>Optimalizace logistiky (krat\u0161\u00ed trasy, efektivn\u011bj\u0161\u00ed motory).<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-7532\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-7532\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 3. V\u00fdroba a provoz <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region region\" aria-labelledby=\"unit1 e-n-accordion-item-7532\" class=\"elementor-element elementor-element-b750b87 e-flex e-con-boxed e-con e-child\" data-id=\"b750b87\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e11821 elementor-widget elementor-widget-text-editor\" data-id=\"5e11821\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Postupy cirkul\u00e1rn\u00ed ekonomiky (recyklace, op\u011btovn\u00e9 vyu\u017eit\u00ed materi\u00e1l\u016f)<\/li><li>Odpad jako zdroj (odpadn\u00ed teplo, bioodpad)<\/li><li>Efektivn\u00ed vyu\u017e\u00edv\u00e1n\u00ed vody (\u00faspory, inteligentn\u00ed zavla\u017eov\u00e1n\u00ed)<\/li><li>Ekologi\u010dt\u011bj\u0161\u00ed technologie a procesy (ni\u017e\u0161\u00ed emise, men\u0161\u00ed spot\u0159eba chemik\u00e1li\u00ed)<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-7533\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-7533\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 4. Produkty a obaly <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region region\" aria-labelledby=\"unit1 e-n-accordion-item-7533\" class=\"elementor-element elementor-element-85a010c e-flex e-con-boxed e-con e-child\" data-id=\"85a010c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9b4e1ad elementor-widget elementor-widget-text-editor\" data-id=\"9b4e1ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Certifikovan\u00e9 materi\u00e1ly (FSC, PEFC d\u0159evo)<\/li><li>Recyklovan\u00e9 nebo kompostovateln\u00e9 obaly<\/li><li>Omezen\u00ed jednor\u00e1zov\u00fdch plast\u016f<\/li><li>Ekodesign v\u00fdrobk\u016f (odolnost, opravitelnost, upcyklace)<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-7534\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-7534\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 5. P\u0159\u00edroda a krajina <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region region\" aria-labelledby=\"unit1 e-n-accordion-item-7534\" class=\"elementor-element elementor-element-88e8e6e e-flex e-con-boxed e-con e-child\" data-id=\"88e8e6e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d34bccd elementor-widget elementor-widget-text-editor\" data-id=\"d34bccd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>V\u00fdsadba strom\u016f a obnova zelen\u00fdch ploch<\/li><li>Hospoda\u0159en\u00ed s p\u016fdou \u0161etrn\u00e9 k p\u016fd\u011b a vod\u011b<\/li><li>Podpora biodiverzity (louky, hmyz\u00ed hotely, pta\u010d\u00ed budky)<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-7535\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-7535\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 6. Lid\u00e9 a firemn\u00ed kultura <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region region\" aria-labelledby=\"unit1 e-n-accordion-item-7535\" class=\"elementor-element elementor-element-88b6e43 e-flex e-con-boxed e-con e-child\" data-id=\"88b6e43\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37d2105 elementor-widget elementor-widget-text-editor\" data-id=\"37d2105\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Vzd\u011bl\u00e1v\u00e1n\u00ed zam\u011bstnanc\u016f v oblasti ekologie<\/li><li>Zapojen\u00ed komunity a rodiny<\/li><li>Strategie a c\u00edle ESG (emise, energie, odpady, diverzita)<\/li><li>Motiva\u010dn\u00ed programy pro eko-inovace<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-7536\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"7\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-7536\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 7. Strategie a \u0159\u00edzen\u00ed <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region region\" aria-labelledby=\"unit1 e-n-accordion-item-7536\" class=\"elementor-element elementor-element-940e27a e-flex e-con-boxed e-con e-child\" data-id=\"940e27a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75dc1dd elementor-widget elementor-widget-text-editor\" data-id=\"75dc1dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Dlouhodob\u00e9 environment\u00e1ln\u00ed c\u00edle (nap\u0159. uhl\u00edkov\u00e1 neutralita do roku 2030\/2040)<\/li><li>Monitorov\u00e1n\u00ed a reportov\u00e1n\u00ed kl\u00ed\u010dov\u00fdch ukazatel\u016f v\u00fdkonnosti (CO\u2082, spot\u0159eba energie, recyklace)<\/li><li>\u00da\u010dast na grantech a komunitn\u00edch energetick\u00fdch projektech<\/li><li>Standardy pro dodavatele a investi\u010dn\u00ed pravidla \u201eno-go<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-7537\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"8\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-7537\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 8. Komunita a ve\u0159ejnost <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region region\" aria-labelledby=\"unit1 e-n-accordion-item-7537\" class=\"elementor-element elementor-element-7a76471 e-flex e-con-boxed e-con e-child\" data-id=\"7a76471\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7500e86 elementor-widget elementor-widget-text-editor\" data-id=\"7500e86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Spolupr\u00e1ce s obcemi a \u0161kolami na m\u00edstn\u00edch ekologick\u00fdch projektech<\/li><li>Podpora komunitn\u00edch iniciativ (cyklostezky, zahrady, vzd\u011bl\u00e1vac\u00ed akce)<\/li><li>Transparentn\u00ed komunikace o dopadech spole\u010dnosti na \u017eivotn\u00ed prost\u0159ed\u00ed<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49d2669 elementor-widget elementor-widget-text-editor\" data-id=\"49d2669\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Teprve kdy\u017e si uv\u011bdom\u00edme, \u017ee zelen\u00e1 transformace zahrnuje cel\u00fd tento soubor aktivit, m\u016f\u017eeme p\u0159em\u00fd\u0161let o tom, jak je efektivn\u011b komunikovat.<\/strong> Mluvit jinak s rodinou, zam\u011bstnanci, z\u00e1kazn\u00edky a dodavateli a volit spr\u00e1vn\u00e1 m\u00e9dia a kan\u00e1ly. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-432fddf elementor-widget elementor-widget-heading\" data-id=\"432fddf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">KOMUNIKACE V RODIN\u011a\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b88cdbf elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b88cdbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d48b411 elementor-widget elementor-widget-text-editor\" data-id=\"d48b411\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Je u\u017eite\u010dn\u00e9 si p\u0159ipomenout pou\u010den\u00ed ze vzd\u011bl\u00e1vac\u00edch materi\u00e1l\u016f <span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/www.sufabu.eu\/\">SUFABU I<\/a><\/strong><\/span>. Praxe ukazuje, \u017ee jednou z b\u011b\u017en\u00fdch slabin rodinn\u00fdch podnik\u016f b\u011bhem<br\/>genera\u010dn\u00ed v\u00fdm\u011bny je komunikace \u2013 nedostatek otev\u0159en\u00e9ho dialogu, nedorozum\u011bn\u00ed mezi generacemi nebo odli\u0161n\u00e9 hodnoty a o\u010dek\u00e1v\u00e1n\u00ed. Stejn\u00e9<br\/>principy plat\u00ed i pro zelenou transformaci: nesta\u010d\u00ed ud\u011blat technick\u00e9 rozhodnut\u00ed (nap\u0159. \u201enainstalujeme fotovoltaiku\u201c) &#8211; rodina mu mus\u00ed rozum\u011bt, p\u0159ijmout<br\/>ho a um\u011bt ho navenek prezentovat jednotn\u011b.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27c9510 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"27c9510\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1615\" height=\"481\" src=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/05\/SUFABU-M09-01-CZ.png\" class=\"attachment-full size-full wp-image-6455\" alt=\"\" srcset=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/05\/SUFABU-M09-01-CZ.png 1615w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/05\/SUFABU-M09-01-CZ-300x89.png 300w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/05\/SUFABU-M09-01-CZ-1024x305.png 1024w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/05\/SUFABU-M09-01-CZ-768x229.png 768w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/05\/SUFABU-M09-01-CZ-1536x457.png 1536w\" sizes=\"(max-width: 1615px) 100vw, 1615px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ecc45b elementor-widget elementor-widget-heading\" data-id=\"4ecc45b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Mezi z\u00e1sady rodinn\u00e9 komunikace (s d\u016frazem na ekologick\u00e1 t\u00e9mata) pat\u0159\u00ed:\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee29e38 elementor-widget elementor-widget-text-editor\" data-id=\"ee29e38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tKombinac\u00ed form\u00e1ln\u00edch (rada, \u00fastava), neform\u00e1ln\u00edch (ob\u011bd, v\u00fdlet) a digit\u00e1ln\u00edch n\u00e1stroj\u016f (sd\u00edlen\u00e9 disky, aplikace) rodina zvy\u0161uje \u0161anci, \u017ee dialog o zelen\u00e9 transformaci z\u016fstane \u017eiv\u00fd, srozumiteln\u00fd a motivuj\u00edc\u00ed pro v\u0161echny generace.\t\t\t\t\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-963285a e-flex e-con-boxed e-con e-child\" data-id=\"963285a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-c5a1ce0 e-con-full e-flex e-con e-child\" data-id=\"c5a1ce0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-431e2ec e-con-full e-flex e-con e-child\" data-id=\"431e2ec\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-380c54d elementor-widget elementor-widget-heading\" data-id=\"380c54d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">01<\/h5>\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-12884d2 e-con-full e-flex e-con e-child\" data-id=\"12884d2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78373a1 elementor-widget elementor-widget-heading\" data-id=\"78373a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Rodinn\u00e9 rady<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61e3c62 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"61e3c62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>sch\u016fze s jasnou strukturou \u2013 program, z\u00e1pisy, rozhodnut\u00ed, odpov\u011bdnosti.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-2984ac5 e-con-full e-flex e-con e-child\" data-id=\"2984ac5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-be9f55b elementor-widget elementor-widget-heading\" data-id=\"be9f55b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">02<\/h5>\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-e3422a6 e-con-full e-flex e-con e-child\" data-id=\"e3422a6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-be41392 elementor-widget elementor-widget-heading\" data-id=\"be41392\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Rodinn\u00e9 \u201esetk\u00e1n\u00ed\u201c<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7837cab elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7837cab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>kr\u00e1tk\u00e1 pravideln\u00e1 sch\u016fzka (nap\u0159. 30 minut zam\u011b\u0159en\u00e1 na jedno ekologick\u00e9 t\u00e9ma).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-a5b7988 e-con-full e-flex e-con e-child\" data-id=\"a5b7988\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7eba7cb elementor-widget elementor-widget-heading\" data-id=\"7eba7cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">03<\/h5>\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-76830ab e-con-full e-flex e-con e-child\" data-id=\"76830ab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d5ec10 elementor-widget elementor-widget-heading\" data-id=\"7d5ec10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Rodinn\u00e1 \u00fastava nebo ekologick\u00fd kodex<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff62401 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ff62401\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>p\u00edsemn\u00e9 prohl\u00e1\u0161en\u00ed o hodnot\u00e1ch, principech a hranic\u00edch (nap\u0159. co nikdy neud\u011bl\u00e1me kv\u016fli dopadu na \u017eivotn\u00ed prost\u0159ed\u00ed).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#FFFFFF\" role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-13d0154 e-con-full e-flex e-con e-child\" data-id=\"13d0154\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div data-dce-title-color=\"#B3B3B3\" class=\"elementor-element elementor-element-6387ef4 elementor-widget elementor-widget-heading\" data-id=\"6387ef4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">04<\/h5>\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-0393eda e-con-full e-flex e-con e-child\" data-id=\"0393eda\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0c6bb73 elementor-widget elementor-widget-heading\" data-id=\"0c6bb73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Zprost\u0159edkov\u00e1n\u00ed t\u0159et\u00ed stranou<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67e3353 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"67e3353\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>nez\u00e1visl\u00fd moder\u00e1tor nebo extern\u00ed odborn\u00edk, pokud jsou spory z\u00e1va\u017en\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-9400df1 e-con-full e-flex e-con e-child\" data-id=\"9400df1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-3e7d99e e-con-full e-flex e-con e-child\" data-id=\"3e7d99e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7839cfa elementor-widget elementor-widget-heading\" data-id=\"7839cfa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">05<\/h5>\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-b8a81d0 e-con-full e-flex e-con e-child\" data-id=\"b8a81d0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-86233c8 elementor-widget elementor-widget-heading\" data-id=\"86233c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">M\u00e9n\u011b form\u00e1ln\u00ed rodinn\u00e1 setk\u00e1n\u00ed<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2209bd elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b2209bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Spole\u010dn\u00e9 ob\u011bdy, v\u00fdlety nebo neform\u00e1ln\u00ed rozhovory, p\u0159i nich\u017e mohou ekologick\u00e1 t\u00e9mata p\u0159irozen\u011b zazn\u00edvat bez zbyte\u010dn\u00e9ho tlaku.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-3914a17 e-con-full e-flex e-con e-child\" data-id=\"3914a17\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1202987 elementor-widget elementor-widget-heading\" data-id=\"1202987\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">06<\/h5>\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-bec9fbc e-con-full e-flex e-con e-child\" data-id=\"bec9fbc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e8f3f88 elementor-widget elementor-widget-heading\" data-id=\"e8f3f88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Digit\u00e1ln\u00ed n\u00e1stroje a sd\u00edlen\u00e9 platformy<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a60c8b0 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a60c8b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>firemn\u00ed disk (Google Drive, OneDrive), sd\u00edlen\u00e9 tabulky nebo aplikace (Trello, Asana, Miro) pro sledov\u00e1n\u00ed projekt\u016f, kl\u00ed\u010dov\u00fdch ukazatel\u016f v\u00fdkonnosti (KPI) a n\u00e1pad\u016f.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-bdfeac0 e-con-full e-flex e-con e-child\" data-id=\"bdfeac0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d79a9e elementor-widget elementor-widget-heading\" data-id=\"0d79a9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">07<\/h5>\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-abb2f54 e-con-full e-flex e-con e-child\" data-id=\"abb2f54\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e5d8d36 elementor-widget elementor-widget-heading\" data-id=\"e5d8d36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Rodinn\u00fd komunika\u010dn\u00ed kan\u00e1l<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc945f0 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"dc945f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>nap\u0159. soukrom\u00e1 skupina na WhatsAppu\/Signalu nebo intern\u00ed kan\u00e1l na Slacku\/Teams v\u011bnovan\u00fd ekologick\u00fdm projekt\u016fm.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#FFFFFF\" role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-0b6ea00 e-con-full e-flex e-con e-child\" data-id=\"0b6ea00\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div data-dce-title-color=\"#B3B3B3\" class=\"elementor-element elementor-element-a0760c4 elementor-widget elementor-widget-heading\" data-id=\"a0760c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">08<\/h5>\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-d19f6f8 e-con-full e-flex e-con e-child\" data-id=\"d19f6f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e9744d4 elementor-widget elementor-widget-heading\" data-id=\"e9744d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Vizualizace a dashboardy<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-007f241 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"007f241\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>p\u0159ehledy \u00faspor energie, CO\u2082 nebo \u00fasp\u011b\u0161n\u00fdch projekt\u016f sd\u00edlen\u00e9 na rodinn\u00e9m intranetu nebo obrazovk\u00e1ch ve firm\u011b<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc81642 elementor-widget elementor-widget-heading\" data-id=\"bc81642\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Praktick\u00fd p\u0159\u00edklad: El Castillo Group\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e708a34 elementor-widget elementor-widget-text-editor\" data-id=\"e708a34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Grupo El Castillo, \u0161pan\u011blsk\u00e1 rodinn\u00e1 spole\u010dnost p\u016fsob\u00edc\u00ed v oblasti zdravotnictv\u00ed, nemovitost\u00ed a zem\u011bd\u011blstv\u00ed, se zam\u011b\u0159uje na sni\u017eov\u00e1n\u00ed vyu\u017e\u00edv\u00e1n\u00ed zdroj\u016f a zlep\u0161ov\u00e1n\u00ed environment\u00e1ln\u00edch postup\u016f ve v\u0161ech sv\u00fdch centrech. Mlad\u0161\u00ed generace, zejm\u00e9na Patricia, propaguje ekologi\u010dt\u011bj\u0161\u00ed n\u00e1vyky, jako je men\u0161\u00ed tisk, t\u0159\u00edd\u011bn\u00ed odpadu a zav\u00e1d\u011bn\u00ed normy ISO 14001 ve velk\u00fdch centrech. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13b24dc dce_masking-none elementor-widget elementor-widget-image\" data-id=\"13b24dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1455\" height=\"523\" src=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/05\/SUFABU-M09-02-CZ.png\" class=\"attachment-full size-full wp-image-6456\" alt=\"\" srcset=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/05\/SUFABU-M09-02-CZ.png 1455w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/05\/SUFABU-M09-02-CZ-300x108.png 300w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/05\/SUFABU-M09-02-CZ-1024x368.png 1024w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/05\/SUFABU-M09-02-CZ-768x276.png 768w\" sizes=\"(max-width: 1455px) 100vw, 1455px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebd20dc elementor-widget elementor-widget-text-editor\" data-id=\"ebd20dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Prost\u0159ednictv\u00edm dialogu, strukturovan\u00fdch sch\u016fzek a sd\u00edlen\u00fdch digit\u00e1ln\u00edch zdroj\u016f se rodina dohodla na postupn\u00e9m p\u0159\u00edstupu: zah\u00e1jit opat\u0159en\u00ed udr\u017eitelnosti v nejv\u011bt\u0161\u00edch centrech. T\u00edm se vyv\u00e1\u017eila snaha mlad\u0161\u00ed generace o zm\u011bnu s obavami star\u0161\u00ed generace ohledn\u011b proveditelnosti. Prvn\u00ed pilotn\u00ed kroky p\u0159inesly rychl\u00e9 v\u00fdsledky v \u00faspor\u00e1ch zdroj\u016f a zapojen\u00ed zam\u011bstnanc\u016f, co\u017e uk\u00e1zalo, \u017ee zelen\u00e1 transformace \u010dasto za\u010d\u00edn\u00e1 kulturn\u00edmi zm\u011bnami a mal\u00fdmi ka\u017edodenn\u00edmi postupy sp\u00ed\u0161e ne\u017e velk\u00fdmi technologiemi.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a24aa09 elementor-widget elementor-widget-heading\" data-id=\"a24aa09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ot\u00e1zky pro rodinnou reflexi\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55412c2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"55412c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d027db8 elementor-widget elementor-widget-text-editor\" data-id=\"d027db8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Tyto ot\u00e1zky lze pou\u017e\u00edt jako pracovn\u00ed kontroln\u00ed seznam na rodinn\u00e9 rad\u011b nebo workshopu. Mohou slou\u017eit jako z\u00e1klad pro zah\u00e1jen\u00ed diskuse o komunikaci zelen\u00e9 transformace intern\u011b i extern\u011b. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-743f11d elementor-widget elementor-widget-text-editor\" data-id=\"743f11d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Co u\u017e d\u011bl\u00e1me?<\/strong><ul><li>Jak\u00e9 ekologick\u00e9 aktivity ji\u017e realizujeme (nap\u0159. t\u0159\u00edd\u011bn\u00ed odpadu, \u00faspory energie, digitalizace)?<\/li><li>Kter\u00e9 z nich komunikujeme navenek a kter\u00e9 z\u016fst\u00e1vaj\u00ed intern\u00ed?<\/li><\/ul><\/li><li><strong>Kam se chceme vydat?<\/strong><ul><li>Kter\u00e9 aktivity v oblasti udr\u017eitelnosti chceme rozv\u00edjet v p\u0159\u00ed\u0161t\u00edch 10 letech (nap\u0159. elektromobilita, cirkul\u00e1rn\u00ed obaly, komunitn\u00ed energie)?<\/li><li>Jak budou do rozhodov\u00e1n\u00ed o t\u011bchto kroc\u00edch zapojeny r\u016fzn\u00e9 generace rodiny?<\/li><\/ul><\/li><li><strong>Jak budeme komunikativn\u011b \u0159\u00eddit zm\u011bny?<\/strong><ul><li>Jak\u00e9 intern\u00ed n\u00e1stroje pomohou rodin\u011b mluvit jedn\u00edm hlasem (nap\u0159. rodinn\u00e1 rada, spole\u010dn\u00e9 posl\u00e1n\u00ed)?<\/li><li>Kter\u00e9 extern\u00ed kan\u00e1ly bychom m\u011bli pos\u00edlit (webov\u00e9 str\u00e1nky, soci\u00e1ln\u00ed m\u00e9dia, m\u00edstn\u00ed m\u00e9dia, partne\u0159i)?<\/li><\/ul><\/li><li><strong>Jak budeme m\u011b\u0159it \u00fasp\u011bch?<\/strong><ul><li>Jak budeme v\u011bd\u011bt, \u017ee na\u0161e ekologick\u00e1 komunikace funguje (zapojen\u00ed zam\u011bstnanc\u016f, zp\u011btn\u00e1 vazba od z\u00e1kazn\u00edk\u016f, reputace komunity)?<\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-347aa79 elementor-widget elementor-widget-heading\" data-id=\"347aa79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u00dakol pro rodinu<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2013127 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2013127\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57b8f9b elementor-widget elementor-widget-text-editor\" data-id=\"57b8f9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Vyberte jeden ekologick\u00fd c\u00edl,<\/strong> kter\u00fd m\u016f\u017ee va\u0161e firma realisticky zav\u00e9st v p\u0159\u00ed\u0161t\u00edch letech (nap\u0159. sn\u00ed\u017eit spot\u0159ebu elekt\u0159iny, zav\u00e9st chytr\u00e9 senzory, \u0161et\u0159it vodou, p\u0159ej\u00edt na ekologi\u010dt\u011bj\u0161\u00ed obaly).<\/li><li><strong>Formulujte c\u00edl jednou v\u011btou:<\/strong> P\u0159\u00edklad: \u201eDo dvou let sn\u00ed\u017e\u00edme spot\u0159ebu elekt\u0159iny o 10 % d\u00edky inteligentn\u00edmu \u0159\u00edzen\u00ed v\u00fdroby.\u201c<\/li><li><strong>Rozd\u011blte si rodinn\u00e9 role:<\/strong> Kdo bude projekt prezentovat, kdo bude p\u0159ipravovat dokumentaci a kdo bude dohl\u00ed\u017eet na realizaci?<\/li><li><strong>Vyberte vhodn\u00e9 komunika\u010dn\u00ed n\u00e1stroje:<\/strong> Jak t\u00e9ma zah\u00e1j\u00edte (neform\u00e1ln\u00ed sch\u016fzka)? Jak o n\u011bm rozhodnete (rodinn\u00e1 rada, pohovor)? Jak budete sd\u00edlet informace (digit\u00e1ln\u00ed platforma)? Pot\u0159ebujete facilit\u00e1tora\/odborn\u00edka?   <\/li><li><strong>Navrhn\u011bte prvn\u00ed t\u0159i kroky:<\/strong> Co ud\u011bl\u00e1te do jednoho m\u011bs\u00edce, do \u010dtvrtlet\u00ed a do roku?<\/li><li><strong>Zapi\u0161te si z\u00e1vazek:<\/strong> Vytvo\u0159te kr\u00e1tk\u00fd dokument (ekologick\u00fd kodex, z\u00e1pis z rodinn\u00e9 rady), aby byl c\u00edl a postup jasn\u011b zachycen.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb13699 elementor-widget elementor-widget-text-editor\" data-id=\"bb13699\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Tento \u00fakol lze splnit b\u011bhem jednoho rodinn\u00e9ho setk\u00e1n\u00ed (30 minut). Jeho v\u00fdstupem bude konkr\u00e9tn\u00ed ekologick\u00fd c\u00edl podpo\u0159en\u00fd rodinn\u00fdm rozhodnut\u00edm a dohodnut\u00fdm komunika\u010dn\u00edm procesem. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f782233 elementor-widget elementor-widget-heading\" data-id=\"f782233\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">KOMUNIKACE SE Z\u00da\u010cASTN\u011aN\u00ddMI STRANAMI MIMO RODINN\u00c9 SPOLE\u010cNOSTI\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76db6be elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"76db6be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3c24fc elementor-widget elementor-widget-heading\" data-id=\"d3c24fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Komunikace se zam\u011bstnanci<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1997f4 elementor-widget elementor-widget-text-editor\" data-id=\"d1997f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Zam\u011bstnanci jsou kl\u00ed\u010dov\u00fdmi hr\u00e1\u010di v zelen\u00e9 transformaci, proto\u017ee jsou to pr\u00e1v\u011b oni, kdo denn\u011b \u017eij\u00ed s d\u016fsledky zaveden\u00fdch opat\u0159en\u00ed. Pokud nech\u00e1pou \u00fa\u010del zm\u011bn, mohou je vn\u00edmat jako \u201edal\u0161\u00ed povinnosti\u201c. Na druhou stranu, pokud <strong>jsou v\u010das a jasn\u011b informov\u00e1ni<\/strong>, vn\u00edmaj\u00ed ekologick\u00e1 opat\u0159en\u00ed jako sou\u010d\u00e1st firemn\u00ed kultury a mohou se st\u00e1t <strong>ambasadory zm\u011bny navenek<\/strong>.  <\/p><p>Dobr\u00e1 intern\u00ed komunikace proto posiluje d\u016fv\u011bru a motivaci, sni\u017euje odpor k nov\u00fdm postup\u016fm, vytv\u00e1\u0159\u00ed pocit hrdosti a spoluzodpov\u011bdnosti, p\u0159in\u00e1\u0161\u00ed nov\u00e9 n\u00e1pady od lid\u00ed do praxe, p\u0159ipravuje zam\u011bstnance na zm\u011bnu a jej\u00ed proces a zd\u016fraz\u0148uje pozitiva p\u0159ij\u00edman\u00fdch opat\u0159en\u00ed.<\/p><p>\u00dasp\u011b\u0161n\u00e1 komunikace se zam\u011bstnanci v kontextu zelen\u00e9 transformace je zalo\u017eena na <strong>vyv\u00e1\u017een\u00e9 kombinaci tradi\u010dn\u00edch a modern\u00edch n\u00e1stroj\u016f<\/strong>, form\u00e1ln\u00edch i neform\u00e1ln\u00edch. Ka\u017ed\u00fd n\u00e1stroj m\u00e1 jin\u00fd \u00fa\u010del a kdy\u017e se zkombinuj\u00ed, zam\u011bstnanci nejen pochop\u00ed, co se m\u011bn\u00ed, ale tak\u00e9 se c\u00edt\u00ed sou\u010d\u00e1st\u00ed procesu a p\u0159ich\u00e1zej\u00ed s vlastn\u00edmi n\u00e1pady. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-db7ce4c e-con-full e-flex e-con e-child\" data-id=\"db7ce4c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-dce-background-color=\"#80C0AC\" role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-258131e e-con-full e-flex e-con e-child\" data-id=\"258131e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-506245b elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-image\" data-id=\"506245b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"183\" height=\"200\" src=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M09-01.webp\" class=\"attachment-large size-large wp-image-6442\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75f6458 elementor-widget elementor-widget-heading\" data-id=\"75f6458\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Form\u00e1ln\u00ed tradi\u010dn\u00ed n\u00e1stroje:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86180fb elementor-widget elementor-widget-text-editor\" data-id=\"86180fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Sch\u016fze zam\u011bstnanc\u016f &#8211; veden\u00ed vysv\u011btluje d\u016fvody ekologick\u00fdch opat\u0159en\u00ed a jejich o\u010dek\u00e1van\u00fd dopad.<\/li><li>\u0160kolen\u00ed &#8211; praktick\u00e9 workshopy o nov\u00fdch technologi\u00edch nebo procesech.<\/li><li>Ti\u0161t\u011bn\u00fd manu\u00e1l \/ n\u00e1st\u011bnka &#8211; stru\u010dn\u00e9 postupy, v\u00fdhody a kontakt na podporu.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#86A284\" role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-a9a994f e-con-full e-flex e-con e-child\" data-id=\"a9a994f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6be146f elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-image\" data-id=\"6be146f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"174\" height=\"200\" src=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M09-02.webp\" class=\"attachment-large size-large wp-image-6443\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dd7476 elementor-widget elementor-widget-heading\" data-id=\"4dd7476\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Neform\u00e1ln\u00ed tradi\u010dn\u00ed n\u00e1stroje:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2278b3 elementor-widget elementor-widget-text-editor\" data-id=\"b2278b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>K\u00e1va s veden\u00edm &#8211; otev\u0159en\u00e1 diskuse se zam\u011bstnanci o zm\u011bn\u00e1ch.<\/li><li>Rozhovory vedouc\u00edch se sm\u011bnami &#8211; vysv\u011btlen\u00ed zm\u011bn p\u0159\u00edmo na pracovi\u0161ti.<\/li><li>Firemn\u00ed ob\u011bd &#8211; neform\u00e1ln\u00ed prostor pro debatu o iniciativ\u00e1ch udr\u017eitelnosti.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#7EAAE7\" role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-17ba90b e-con-full e-flex e-con e-child\" data-id=\"17ba90b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce72908 elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-image\" data-id=\"ce72908\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"174\" src=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M09-03.webp\" class=\"attachment-large size-large wp-image-6444\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-582b67d elementor-widget elementor-widget-heading\" data-id=\"582b67d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Form\u00e1ln\u00ed modern\u00ed n\u00e1stroje:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-150566c elementor-widget elementor-widget-text-editor\" data-id=\"150566c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Firemn\u00ed intranet &#8211; sekce \u201eNa\u0161e zelen\u00e1 cesta&#8220; s projekty, v\u00fdsledky a \u010dasto kladen\u00fdmi ot\u00e1zkami.<\/li><li>Dashboardy na obrazovk\u00e1ch &#8211; vizualizace \u00faspor energie a v\u00fdsledk\u016f.<\/li><li>E-newsletter &#8211; pravideln\u00e9 aktualizace o ekologick\u00fdch projektech.<\/li><li>Sekce webov\u00fdch str\u00e1nek pro zam\u011bstnance &#8211; materi\u00e1ly, \u0161kolic\u00ed videa a kalend\u00e1\u0159 akc\u00ed.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#7EB6C2\" role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-a3f8c72 e-con-full e-flex e-con e-child\" data-id=\"a3f8c72\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f9996a elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-image\" data-id=\"2f9996a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"183\" height=\"200\" src=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M09-01.webp\" class=\"attachment-large size-large wp-image-6442\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10adf5a elementor-widget elementor-widget-heading\" data-id=\"10adf5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Neform\u00e1ln\u00ed modern\u00ed n\u00e1stroje:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00c7fb0 elementor-widget elementor-widget-text-editor\" data-id=\"00c7fb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Skupina v Teams\/Slacku &#8211; zam\u011bstnanci sd\u00edlej\u00ed zku\u0161enosti a n\u00e1pady.<\/li><li>Kr\u00e1tk\u00e1 videa \/ reels &#8211; uk\u00e1zky nov\u00fdch technologi\u00ed v praxi.<\/li><li>Gamifikace a sout\u011b\u017ee &#8211; t\u00fdmy navrhuj\u00ed n\u00e1pady na \u00faspory.<\/li><li>Firemn\u00ed bonusy &#8211; odm\u011bny za n\u00e1vrhy na zlep\u0161en\u00ed.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1255d3 elementor-widget elementor-widget-text-editor\" data-id=\"d1255d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Tento p\u0159\u00edklad ukazuje, \u017ee <strong>kombinace form\u00e1ln\u00edch a neform\u00e1ln\u00edch, tradi\u010dn\u00edch a modern\u00edch n\u00e1stroj\u016f<\/strong> zaji\u0161\u0165uje, \u017ee ekologick\u00e1 zm\u011bna je nejen zavedena, <strong>ale tak\u00e9 p\u0159ijata zam\u011bstnanci jako jejich vlastn\u00ed<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93bd5a2 elementor-widget elementor-widget-heading\" data-id=\"93bd5a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Reflexn\u00ed ot\u00e1zky o komunikaci se zam\u011bstnanci<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40253d8 elementor-widget elementor-widget-text-editor\" data-id=\"40253d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Jak pravideln\u011b a jak\u00fdmi kan\u00e1ly informujeme zam\u011bstnance o ekologick\u00fdch opat\u0159en\u00edch?<\/li><li>Maj\u00ed lid\u00e9 mo\u017enost vyj\u00e1d\u0159it sv\u00e9 n\u00e1zory nebo p\u0159in\u00e9st vlastn\u00ed n\u00e1pady \u2013 a jsme p\u0159ipraveni je odm\u011bnit?<\/li><li>Je na\u0161e komunikace srozumiteln\u00e1 i pro lidi bez technick\u00e9ho vzd\u011bl\u00e1n\u00ed?<\/li><li>Vid\u00ed zam\u011bstnanci v\u00fdsledky (v \u010d\u00edslech a p\u0159\u00edb\u011bz\u00edch), nebo sly\u0161\u00ed jen sliby?<\/li><li>Jsou ekologick\u00e9 c\u00edle spojeny s motiva\u010dn\u00edmi programy a bonusy?<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b62893e elementor-widget elementor-widget-heading\" data-id=\"b62893e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"> \u00dakol pro firmu<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b73fa30 elementor-widget elementor-widget-text-editor\" data-id=\"b73fa30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Vyberte jednu <strong>ekologickou aktivitu<\/strong>, kter\u00e1 je aktu\u00e1ln\u011b zav\u00e1d\u011bna (nap\u0159. um\u011bl\u00e1 inteligence pro \u00fasporu energie, nov\u00e9 obaly, t\u0159\u00edd\u011bn\u00ed odpadu).<\/li><li>Rozd\u011blte komunika\u010dn\u00ed n\u00e1stroje do <strong>dvou skupin<\/strong>: tradi\u010dn\u00ed a online.<\/li><li>Navrhn\u011bte <strong>alespo\u0148 2 n\u00e1stroje z ka\u017ed\u00e9 skupiny<\/strong>, kter\u00e9 zam\u011bstnance o t\u00e9to aktivit\u011b informuj\u00ed.<\/li><li>Rozhodn\u011bte, jak zapojit zam\u011bstnance <strong>do zp\u011btn\u00e9 vazby<\/strong> a motivace (nap\u0159. sout\u011b\u017ee, bonusy, intranetov\u00fd prostor).<\/li><li>Vytvo\u0159te kr\u00e1tk\u00fd <strong>t\u0159\u00edm\u011bs\u00ed\u010dn\u00ed komunika\u010dn\u00ed pl\u00e1n<\/strong>: kdo, co, kdy, jak.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d609372 elementor-widget elementor-widget-text-editor\" data-id=\"d609372\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>T\u00edmto zp\u016fsobem se zam\u011bstnanci nest\u00e1vaj\u00ed jen p\u0159\u00edjemci zm\u011bn, ale jejich <strong>spoluautory a ambasadory<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54ec28e elementor-widget elementor-widget-heading\" data-id=\"54ec28e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Navrhovan\u00fd text \u2013 Sout\u011b\u017e: Sta\u0148te se eko-ambasadorem!<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0858192 elementor-widget elementor-widget-text-editor\" data-id=\"0858192\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><em>V\u00e1\u017een\u00ed kolegov\u00e9,<\/em><\/p><p><em>Na\u0161e spole\u010dnost se vydala cestou zelen\u00e9 transformace \u2013 a vy jste jej\u00ed nejd\u016fle\u017eit\u011bj\u0161\u00ed sou\u010d\u00e1st\u00ed. Ka\u017ed\u00fd den m\u016f\u017eete sv\u00fdm n\u00e1padem nebo malou zm\u011bnou p\u0159isp\u011bt k tomu, abychom mohli pracovat chyt\u0159eji, efektivn\u011bji a ekologi\u010dt\u011bji. Proto vyhla\u0161ujeme sout\u011b\u017e o nejlep\u0161\u00ed ekologick\u00fd n\u00e1pad!  <\/em><\/p><p><em><strong>Jak se p\u0159ipojit?<\/strong><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef5754b elementor-widget elementor-widget-text-editor\" data-id=\"ef5754b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><em>Zamyslete se nad t\u00edm, kde ve va\u0161\u00ed pr\u00e1ci doch\u00e1z\u00ed ke zbyte\u010dn\u00fdm ztr\u00e1t\u00e1m (energie, voda, materi\u00e1ly, \u010das).<\/em><\/li><li><em>Ode\u0161lete sv\u016fj n\u00e1pad prost\u0159ednictv\u00edm intranetov\u00e9 aplikace EkoTip (ikona na domovsk\u00e9 str\u00e1nce).<\/em><\/li><li><em>Ka\u017ed\u00fd m\u011bs\u00edc vybereme 3 nejzaj\u00edmav\u011bj\u0161\u00ed n\u00e1vrhy a odm\u011bn\u00edme je.<\/em><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e717abc elementor-widget elementor-widget-text-editor\" data-id=\"e717abc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><em><strong>Co m\u016f\u017eete vyhr\u00e1t?<\/strong><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f85473 elementor-widget elementor-widget-text-editor\" data-id=\"5f85473\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><em>Bonus k va\u0161\u00ed v\u00fdplat\u011b ve v\u00fd\u0161i XY K\u010d<\/em><\/li><li><em>D\u00e1rkov\u00fd poukaz dle vlastn\u00edho v\u00fdb\u011bru<\/em><\/li><li><em>Titul \u201eEko-ambasador m\u011bs\u00edce\u201c zve\u0159ejn\u011bn\u00fd na intranetu a na firemn\u00ed n\u00e1st\u011bnce.<\/em><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fdf4df elementor-widget elementor-widget-text-editor\" data-id=\"6fdf4df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><em>Nebojte se p\u0159ij\u00edt s drobn\u00fdmi zlep\u0161en\u00edmi &#8211; ta \u010dasto p\u0159inesou nejv\u011bt\u0161\u00ed \u00faspory. Spole\u010dn\u011b m\u016f\u017eeme uk\u00e1zat, \u017ee na\u0161e inovace nejsou jen o technologi\u00edch, ale tak\u00e9 o spole\u010dn\u00e9 chytrosti a kreativit\u011b <\/em><\/p><p><em>Klikn\u011bte na EkoTip a p\u0159ipojte se je\u0161t\u011b dnes!<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d744c65 elementor-widget elementor-widget-heading\" data-id=\"d744c65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Komunikace se z\u00e1kazn\u00edky<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a73ced7 elementor-widget elementor-widget-text-editor\" data-id=\"a73ced7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Dnes z\u00e1kazn\u00edci bedliv\u011b sleduj\u00ed, jak jejich dodavatel\u00e9 a partne\u0159i p\u0159istupuj\u00ed k udr\u017eitelnosti. Nejde u\u017e jen o kvalitu a cenu produkt\u016f, ale tak\u00e9 o hodnoty zna\u010dky a ekologickou odpov\u011bdnost. Pokud je spole\u010dnost schopna jasn\u011b komunikovat sv\u00e9 kroky v zelen\u00e9 transformaci, z\u00edsk\u00e1v\u00e1 d\u016fv\u011bru a loajalitu z\u00e1kazn\u00edk\u016f, poskytuje konkuren\u010dn\u00ed v\u00fdhodu, otev\u00edr\u00e1 nov\u00e9 obchodn\u00ed p\u0159\u00edle\u017eitosti a buduje si lep\u0161\u00ed reputaci.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cad8fb elementor-widget elementor-widget-heading\" data-id=\"0cad8fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Formy marketingov\u00e9 komunikace<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d36bf3f elementor-widget elementor-widget-text-editor\" data-id=\"d36bf3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Ka\u017ed\u00fd z\u00e1kazn\u00edk, ka\u017ed\u00e1 generace a ka\u017ed\u00e1 c\u00edlov\u00e1 skupina m\u00e1 jin\u00fd zp\u016fsob p\u0159ij\u00edm\u00e1n\u00ed informac\u00ed a hled\u00e1n\u00ed inspirace. Zat\u00edmco star\u0161\u00ed z\u00e1kazn\u00edci si mohou v\u00e1\u017eit novinov\u00e9ho \u010dl\u00e1nku nebo osobn\u00edho setk\u00e1n\u00ed, mlad\u0161\u00ed generace o\u010dek\u00e1vaj\u00ed rychlou vizu\u00e1ln\u00ed komunikaci na soci\u00e1ln\u00edch s\u00edt\u00edch nebo kr\u00e1tk\u00e1 videa. <\/p><p>Proto firmy pot\u0159ebuj\u00ed vyu\u017e\u00edvat <strong>omnichannel marketing<\/strong> \u2013 kombinovat tradi\u010dn\u00ed a digit\u00e1ln\u00ed n\u00e1stroje tak, aby se vz\u00e1jemn\u011b podporovaly a spole\u010dn\u011b vytv\u00e1\u0159ely jeden, ucelen\u00fd p\u0159\u00edb\u011bh a jednotn\u00fd firemn\u00ed image. Omnichannel p\u0159\u00edstup znamen\u00e1, \u017ee z\u00e1kazn\u00edci dost\u00e1vaj\u00ed konzistentn\u00ed sd\u011blen\u00ed, a\u0165 u\u017e si p\u0159e\u010dtou newsletter, nav\u0161t\u00edv\u00ed webov\u00e9 str\u00e1nky, otev\u0159ou si LinkedIn nebo si prohl\u00e9dnou v\u00e1\u0161 produkt v obchod\u011b. <\/p><p><strong>S\u00edla spo\u010d\u00edv\u00e1 v synergii.<\/strong> Ka\u017ed\u00e1 forma komunikace posiluje ostatn\u00ed a teprve spole\u010dn\u011b vytv\u00e1\u0159ej\u00ed ucelen\u00fd obraz zna\u010dky jako\u017eto odpov\u011bdn\u00e9ho a modern\u00edho rodinn\u00e9ho podniku.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a160b0c dce_masking-none elementor-widget elementor-widget-image\" data-id=\"a160b0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"513\" src=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M09-05.webp\" class=\"attachment-large size-large wp-image-6445\" alt=\"\" srcset=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M09-05.webp 512w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M09-05-300x300.webp 300w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M09-05-150x150.webp 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-723dbe9 elementor-widget elementor-widget-heading\" data-id=\"723dbe9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Tradi\u010dn\u00ed n\u00e1stroje, nap\u0159.:<\/h4>\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-abd7b8c e-con-full e-flex e-con e-child\" data-id=\"abd7b8c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cda1aed elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-image\" data-id=\"cda1aed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"634\" height=\"800\" src=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M09-icon08.png\" class=\"attachment-large size-large wp-image-6446\" alt=\"\" srcset=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M09-icon08.png 634w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M09-icon08-238x300.png 238w\" sizes=\"(max-width: 634px) 100vw, 634px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f115ef5 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"f115ef5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Tiskov\u00e9 zpr\u00e1vy a \u010dl\u00e1nky v m\u00edstn\u00edch nebo oborov\u00fdch m\u00e9di\u00edch.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-5300b27 e-con-full e-flex e-con e-child\" data-id=\"5300b27\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8cfaef3 elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-image\" data-id=\"8cfaef3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"759\" height=\"800\" src=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M09-icon09.png\" class=\"attachment-large size-large wp-image-6447\" alt=\"\" srcset=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M09-icon09.png 759w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M09-icon09-285x300.png 285w\" sizes=\"(max-width: 759px) 100vw, 759px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9edc8ae elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"9edc8ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Reklama v novin\u00e1ch, r\u00e1diu, odborn\u00fdch \u010dasopisech.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-d2019a7 e-con-full e-flex e-con e-child\" data-id=\"d2019a7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7830d8d elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-image\" data-id=\"7830d8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"797\" height=\"800\" src=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M09-icon10.png\" class=\"attachment-large size-large wp-image-6448\" alt=\"\" srcset=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M09-icon10.png 797w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M09-icon10-300x300.png 300w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M09-icon10-150x150.png 150w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M09-icon10-768x771.png 768w\" sizes=\"(max-width: 797px) 100vw, 797px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f1dd04 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"4f1dd04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Let\u00e1ky, bro\u017eury a eko\u0161t\u00edtky p\u0159\u00edmo na obalech v\u00fdrobk\u016f.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-89751de e-con-full e-flex e-con e-child\" data-id=\"89751de\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43d6bbe elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-image\" data-id=\"43d6bbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"777\" height=\"800\" src=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M09-icon11.png\" class=\"attachment-large size-large wp-image-6449\" alt=\"\" srcset=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M09-icon11.png 777w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M09-icon11-291x300.png 291w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M09-icon11-768x791.png 768w\" sizes=\"(max-width: 777px) 100vw, 777px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2df6fae elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"2df6fae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Firemn\u00ed akce a dny otev\u0159en\u00fdch dve\u0159\u00ed zam\u011b\u0159en\u00e9 na ekologii.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82ac1b9 elementor-widget elementor-widget-heading\" data-id=\"82ac1b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Online a modern\u00ed n\u00e1stroje, nap\u0159.:<\/h4>\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-c7fbb07 e-con-full e-flex e-con e-child\" data-id=\"c7fbb07\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bc00fbb elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-image\" data-id=\"bc00fbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"542\" height=\"534\" src=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M09-icon12.svg\" class=\"attachment-large size-large wp-image-6450\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7515e3 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"d7515e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Webov\u00e9 str\u00e1nky<\/strong> \u2013 specializovan\u00e1 sekce \u201eNa\u0161e cesta k udr\u017eitelnosti\u201c s fakty, kl\u00ed\u010dov\u00fdmi ukazateli v\u00fdkonnosti (KPI) a p\u0159\u00edb\u011bhy<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-c81b848 e-con-full e-flex e-con e-child\" data-id=\"c81b848\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee7d271 elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-image\" data-id=\"ee7d271\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"797\" src=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M09-icon13.png\" class=\"attachment-large size-large wp-image-6451\" alt=\"\" srcset=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M09-icon13.png 800w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M09-icon13-300x300.png 300w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M09-icon13-150x150.png 150w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M09-icon13-768x765.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1403f5e elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"1403f5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>Soci\u00e1ln\u00ed m\u00e9dia \u2013 diferencovan\u00fd obsah:<\/b><\/p><ul><li>Facebook \u2013 emotivn\u00ed p\u0159\u00edb\u011bhy, fotografie zam\u011bstnanc\u016f a z\u00e1kazn\u00edk\u016f, spole\u010dn\u00e9 akce.<\/li><li>LinkedIn \u2013 data, c\u00edle, B2B projekty, partnerstv\u00ed, certifikace.<\/li><li>Instagram\/TikTok \u2013 kr\u00e1tk\u00e1 videa a reels \u201eze z\u00e1kulis\u00ed\u201c.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-460f49a e-con-full e-flex e-con e-child\" data-id=\"460f49a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8085b36 elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-image\" data-id=\"8085b36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"743\" height=\"800\" src=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M09-icon14.png\" class=\"attachment-large size-large wp-image-6452\" alt=\"\" srcset=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M09-icon14.png 743w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M09-icon14-279x300.png 279w\" sizes=\"(max-width: 743px) 100vw, 743px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af1f1d1 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"af1f1d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>Z\u00e1kaznick\u00fd zpravodaj<\/b> \u2013 pravideln\u00e9 sd\u00edlen\u00ed aktualizac\u00ed a ekologick\u00fdch miln\u00edk\u016f.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-6b83d9d e-con-full e-flex e-con e-child\" data-id=\"6b83d9d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6defc59 elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-image\" data-id=\"6defc59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M09-icon15.png\" class=\"attachment-large size-large wp-image-6453\" alt=\"\" srcset=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M09-icon15.png 800w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M09-icon15-300x300.png 300w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M09-icon15-150x150.png 150w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M09-icon15-768x768.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f369f7 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"3f369f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>Balen\u00ed produkt\u016f s QR k\u00f3dy<\/b> \u2013 propojen\u00ed s p\u0159\u00edb\u011bhem ekologick\u00e9 inovace.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-68e7e89 e-con-full e-flex e-con e-child\" data-id=\"68e7e89\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c01ba3 elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-image\" data-id=\"7c01ba3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"534\" height=\"800\" src=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M09-icon16.png\" class=\"attachment-large size-large wp-image-6454\" alt=\"\" srcset=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M09-icon16.png 534w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M09-icon16-200x300.png 200w\" sizes=\"(max-width: 534px) 100vw, 534px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-072a606 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"072a606\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Video storytelling<\/strong> &#8211; mini-dokument o zelen\u00e9 cest\u011b firmy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5834c3c elementor-widget elementor-widget-heading\" data-id=\"5834c3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Praktick\u00fd p\u0159\u00edklad<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cd7645 elementor-widget elementor-widget-text-editor\" data-id=\"9cd7645\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Spole\u010dnost zav\u00e1d\u00ed um\u011blou inteligenci a strojov\u00e9 vid\u011bn\u00ed ke sn\u00ed\u017een\u00ed spot\u0159eby energie. Pro z\u00e1kazn\u00edky se to stalo sou\u010d\u00e1st\u00ed p\u0159\u00edb\u011bhu jejich zna\u010dky: <\/li><li>Na webov\u00fdch str\u00e1nk\u00e1ch spustili sekci <strong>\u201eChytr\u00e1 v\u00fdroba = ni\u017e\u0161\u00ed uhl\u00edkov\u00e1 stopa&#8220;<\/strong>, kter\u00e1 vysv\u011btluje, jak um\u011bl\u00e1 inteligence sni\u017euje uhl\u00edkovou stopu v\u00fdroby.<\/li><li>Na Linkedinu sd\u00edleli <strong>infografiku <\/strong>s \u010d\u00edsly: 15% \u00faspora energie, XY tun emis\u00ed CO2 sn\u00ed\u017een\u00fdch ro\u010dn\u011b.<\/li><li>Na Instagramu zve\u0159ejnili <strong>kr\u00e1tk\u00e9 video<\/strong> z v\u00fdroby, kde technik ukazuje kamerov\u00fd syst\u00e9m a vysv\u011btluje, jak monitoruje efektivitu.<\/li><li>Na obaly produkt\u016f p\u0159idali <strong>QR k\u00f3d<\/strong> odkazuj\u00edc\u00ed na str\u00e1nku \u201eJak vyr\u00e1b\u00edme udr\u017eiteln\u011b&#8220;.<\/li><li>V m\u00edstn\u00edm tisku byl publikov\u00e1n \u010dl\u00e1nek: \u201eRegion\u00e1ln\u00ed rodinn\u00fd podnik \u0161et\u0159\u00ed energii d\u00edky um\u011bl\u00e9 inteligenci.&#8220;<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fcbfce elementor-widget elementor-widget-heading\" data-id=\"9fcbfce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Reflexn\u00ed ot\u00e1zky<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52ebaae elementor-widget elementor-widget-text-editor\" data-id=\"52ebaae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Je na\u0161e ekologick\u00e1 strategie viditeln\u00e1 na webov\u00fdch str\u00e1nk\u00e1ch a soci\u00e1ln\u00edch s\u00edt\u00edch?<\/li><li>Jsme schopni z\u00e1kazn\u00edk\u016fm sd\u011blit ekologick\u00e9 kroky na z\u00e1klad\u011b konkr\u00e9tn\u00edch fakt\u016f a \u010d\u00edsel?<\/li><li>M\u016f\u017eeme propojit produkt s p\u0159\u00edb\u011bhem \u2013 aby z\u00e1kazn\u00edk v\u011bd\u011bl, \u017ee jeho volba podporuje udr\u017eitelnost?<\/li><li>Jak pravideln\u011b informujeme z\u00e1kazn\u00edky o novink\u00e1ch a v\u00fdsledc\u00edch?<\/li><li>Kdo je v na\u0161\u00ed firm\u011b zodpov\u011bdn\u00fd za komunikaci \u201ezelen\u00e9ho marketingu\u201c?<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca0257a elementor-widget elementor-widget-heading\" data-id=\"ca0257a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">\u00dakol pro firmu<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6952df elementor-widget elementor-widget-text-editor\" data-id=\"b6952df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Vyberte jednu ekologickou inovaci (nap\u0159. um\u011bl\u00e1 inteligence ve v\u00fdrob\u011b, nov\u00e9 obaly, \u00faspory vody).<\/li><li>Vytvo\u0159te pro z\u00e1kazn\u00edka kr\u00e1tk\u00fd p\u0159\u00edb\u011bh \u2013 co to znamen\u00e1 pro n\u011bj, nejen pro firmu.<\/li><li>Rozhodn\u011bte se, jak budete p\u0159\u00edb\u011bh sd\u00edlet tradi\u010dn\u011b (nap\u0159. \u010dl\u00e1nek, let\u00e1k) a modern\u00edm zp\u016fsobem (nap\u0159. video na Instagramu, infografika na LinkedInu).<\/li><li>Definujte jeden m\u011b\u0159iteln\u00fd ukazatel, kter\u00fd z\u00e1kazn\u00edk\u016fm uk\u00e1\u017eete (CO\u2082, % \u00faspor, recyklace).<\/li><li>Navrhn\u011bte vizu\u00e1ly pro komunikaci v jednotliv\u00fdch m\u00e9di\u00edch.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e70336 elementor-widget elementor-widget-heading\" data-id=\"1e70336\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">P\u0159\u00edklad - storytellingov\u00e1 komunikace rodinn\u00e9 firmy na soci\u00e1ln\u00edch s\u00edt\u00edch<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fe999a elementor-widget elementor-widget-text-editor\" data-id=\"1fe999a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Rodinn\u00fd p\u0159\u00edb\u011bh<\/strong><br\/>\u201eNa\u0161i prarodi\u010de v\u017edy \u0159\u00edkali, \u017ee bychom se k p\u016fd\u011b a sv\u00e9 pr\u00e1ci m\u011bli chovat s \u00factou. Dnes se sna\u017e\u00edme tuto hodnotu p\u0159en\u00e9st do 21. stolet\u00ed &#8211; proto jsme do v\u00fdroby zavedli um\u011blou inteligenci. Pom\u00e1h\u00e1 n\u00e1m \u0161et\u0159it energii a materi\u00e1ly. D\u00edky tomu m\u016f\u017eeme vyr\u00e1b\u011bt stejn\u011b kvalitn\u00ed produkty s men\u0161\u00ed ekologickou stopou &#8211; pro v\u00e1s i pro budouc\u00ed generace.&#8220;<\/p><p><strong>Konkr\u00e9tn\u00ed fakt <\/strong>\u2013 \u201eUm\u011bl\u00e1 inteligence n\u00e1m ji\u017e v prvn\u00edm pololet\u00ed pomohla sn\u00ed\u017eit spot\u0159ebu energie o 15 %.&#8220;<\/p><p><strong>Apel na hodnoty<\/strong> \u2013 \u201eD\u011bl\u00e1me to, proto\u017ee v\u011b\u0159\u00edme, \u017ee rodinn\u00fd podnik m\u00e1 odpov\u011bdnost \u2013 v\u016f\u010di lidem, p\u0159\u00edrod\u011b a z\u00edt\u0159ku.&#8220;<\/p><p><strong>Hashtagy<\/strong>: #Rodinn\u00fd Podnik #Zelen\u00e1 P\u0159echod #Na\u0161eCesta<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24c0d49 elementor-widget elementor-widget-heading\" data-id=\"24c0d49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Z\u00e1v\u011br<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a80525 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6a80525\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04923f9 elementor-widget elementor-widget-text-editor\" data-id=\"04923f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Komunikace nen\u00ed dopl\u0148kem zelen\u00e9 transformace, ale jej\u00edm nezbytn\u00fdm p\u0159edpokladem. Pouze tehdy, kdy\u017e dok\u00e1\u017eeme o ekologick\u00fdch kroc\u00edch hovo\u0159it jasn\u011b, otev\u0159en\u011b a autenticky, se jednotliv\u00e1 opat\u0159en\u00ed prom\u011bn\u00ed v siln\u00fd p\u0159\u00edb\u011bh, kter\u00fd posiluje d\u016fv\u011bru uvnit\u0159 i vn\u011b firmy. Rodina z\u00edsk\u00e1 jasnou vizi, zam\u011bstnanci motivaci, z\u00e1kazn\u00edci d\u016fvod k loajalit\u011b, dodavatel\u00e9 inspiraci a komunita partnera, na kter\u00e9ho se m\u016f\u017ee spolehnout. Zelen\u00e1 transformace tak p\u0159est\u00e1v\u00e1 b\u00fdt jen technologickou zm\u011bnou \u2013 st\u00e1v\u00e1 se sou\u010d\u00e1st\u00ed identity rodinn\u00e9ho podniku a jeho odpov\u011bdnosti v\u016f\u010di budouc\u00edm generac\u00edm.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"activity\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"activity\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 2. Sebehodnocen\u00ed <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"activity\" class=\"elementor-element elementor-element-1d52180 e-flex e-con-boxed e-con e-child\" data-id=\"1d52180\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bdf5ec2 elementor-widget elementor-widget-shortcode\" data-id=\"bdf5ec2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"h5p-content\" data-content-id=\"23\"><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"sec-divide\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"sec-divide\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 3. Pou\u017eit\u00e9 zdroje a doporu\u010den\u00e1 literatura <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"sec-divide\" class=\"elementor-element elementor-element-e699579 e-con-full e-flex e-con e-child\" data-id=\"e699579\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-058709b elementor-widget elementor-widget-heading\" data-id=\"058709b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Doporu\u010den\u00e9 profesion\u00e1ln\u00ed port\u00e1ly a zdroje<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dac4a76 elementor-widget elementor-widget-text-editor\" data-id=\"dac4a76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>ESG News<\/strong>. (2025). Web pln\u00fd aktu\u00e1ln\u00edch zpr\u00e1v, report\u016f a anal\u00fdz o trendech v ESG, zelen\u00fdch technologi\u00edch, regulaci a klimatick\u00e9m financov\u00e1n\u00ed. <a href=\"https:\/\/esgnews.com\/\">esgnews.com<\/a><\/li><li><strong>FamilyBusiness.org<\/strong>. (2025). Skv\u011bl\u00fd zdroj zam\u011b\u0159en\u00fd na specifika rodinn\u00fdch firem: leadership, governance, vzd\u011bl\u00e1v\u00e1n\u00ed nastupuj\u00edc\u00ed generace, ESG strategie. <a href=\"https:\/\/familybusiness.org\/\">familybusiness.org<\/a><\/li><li><strong>Circular Economy Alliance<\/strong>. (2025). Platforma podporuj\u00edc\u00ed zav\u00e1d\u011bn\u00ed princip\u016f cirkul\u00e1rn\u00ed ekonomiky prost\u0159ednictv\u00edm vzd\u011bl\u00e1vac\u00edch program\u016f, kurz\u016f a praktick\u00fdch n\u00e1stroj\u016f. <a href=\"https:\/\/circulareconomyalliance.com\/\">circulareconomyalliance.com<\/a><\/li><li><strong>STEP<\/strong>. (2022). Principy cirkul\u00e1rn\u00ed ekonomiky pro rodinn\u00e9 podnik\u00e1n\u00ed a spr\u00e1vu rodinn\u00e9ho majetku: nov\u00fd r\u00e1mec pro governance a udr\u017eitelnost. <a href=\"https:\/\/www.step.org\">step.org<\/a><\/li><li><strong>Family Business Association<\/strong>. (2025). Strategick\u00fd r\u016fst prost\u0159ednictv\u00edm hodnot a smyslu &#8211; KPMG zpr\u00e1va o rodinn\u00e9m podnik\u00e1n\u00ed.. <a href=\"https:\/\/kpmg.com\/cn\/en\/insights\/2025\/05\/global-family-business-report-2025.html\">kpmg.com\/global-family-business-report-2025.html<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b10548b elementor-widget elementor-widget-heading\" data-id=\"b10548b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pou\u017eit\u00e9 zdroje a doporu\u010den\u00e1 literatura<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d391d21 elementor-widget elementor-widget-text-editor\" data-id=\"d391d21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Kotler, P., Kartajaya, H., &#038; Setiawan, I. (2023). Marketing 6.0: Budoucnost je imerzivn\u00ed. John Wiley &#038; Sons.  <\/li><li>Aleksic, A. (2025). Algospeak: Jak soci\u00e1ln\u00ed m\u00e9dia m\u011bn\u00ed budoucnost jazyka. Knopf.  <\/li><li>O\u2019Leary, J. (2025, \u010derven). 5X: P\u011bt z\u00e1sadn\u00edch posun\u016f, kter\u00e9 v p\u0159\u00ed\u0161t\u00edch p\u011bti letech prom\u011bn\u00ed komunikaci a marketing. Weber Shandwick.  <\/li><li>TikTok. (2025, leden). TikTok rozeb\u00edr\u00e1 3 velk\u00e9 trendy, kter\u00e9 by zna\u010dky m\u011bly v roce 2025 sledovat. Business Insider.   <\/li><li>DeWitt, D. (2025, kv\u011bten). Zapojen\u00ed publika 2025. AV Network.  <\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b49df8 elementor-widget elementor-widget-heading\" data-id=\"3b49df8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">V\u00fdzkum a odborn\u00e9 \u010dl\u00e1nky<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba19301 elementor-widget elementor-widget-text-editor\" data-id=\"ba19301\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Pearson, S., &#038; Malthouse, E. (2024). IMC p\u00e1t\u00e9 generace: roz\u0161\u00ed\u0159en\u00ed z\u00e1b\u011bru na zisk, lidi a planetu. <\/li><li>Aghaei, R., Kiaei, A. A., Boush, M., Vahidi, J., Zavvar, M., Barzegar, Z., &#038; Rofoosheh, M. (2025). Vyu\u017eit\u00ed potenci\u00e1lu velk\u00fdch jazykov\u00fdch model\u016f v modern\u00edm marketingov\u00e9m managementu: aplikace, budouc\u00ed sm\u011bry a strategick\u00e1 doporu\u010den\u00ed. <\/li><li>Abboud, S., Hanna, E., Jeunen, O., Raheja, V., &#038; Wheeler, S. (2025). Agentn\u00ed personalizace multikan\u00e1lov\u00fdch marketingov\u00fdch zku\u0161enost\u00ed. <\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-6457","module","type-module","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/learning.greensufabu.eu\/cs\/wp-json\/wp\/v2\/module\/6457","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/learning.greensufabu.eu\/cs\/wp-json\/wp\/v2\/module"}],"about":[{"href":"https:\/\/learning.greensufabu.eu\/cs\/wp-json\/wp\/v2\/types\/module"}],"version-history":[{"count":12,"href":"https:\/\/learning.greensufabu.eu\/cs\/wp-json\/wp\/v2\/module\/6457\/revisions"}],"predecessor-version":[{"id":8088,"href":"https:\/\/learning.greensufabu.eu\/cs\/wp-json\/wp\/v2\/module\/6457\/revisions\/8088"}],"wp:attachment":[{"href":"https:\/\/learning.greensufabu.eu\/cs\/wp-json\/wp\/v2\/media?parent=6457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}