{"id":6474,"date":"2026-04-08T07:08:45","date_gmt":"2026-04-08T07:08:45","guid":{"rendered":"https:\/\/learning.greensufabu.eu\/module\/zapojeni-komunity-a-ziskavani-zdroju"},"modified":"2026-09-03T10:18:22","modified_gmt":"2026-09-03T10:18:22","slug":"zapojeni-komunity-a-ziskavani-zdroju","status":"publish","type":"module","link":"https:\/\/learning.greensufabu.eu\/cs\/module\/zapojeni-komunity-a-ziskavani-zdroju","title":{"rendered":"Zapojen\u00ed komunity a z\u00edsk\u00e1v\u00e1n\u00ed zdroj\u016f"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6474\" class=\"elementor elementor-6474 elementor-3531\" data-elementor-post-type=\"module\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a604390 e-con-full e-flex e-con e-parent\" data-id=\"a604390\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd9e617 elementor-widget__width-inherit elementor-widget elementor-widget-n-accordion\" data-id=\"bd9e617\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"unit1\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"unit1\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 1. V\u00fdhody zapojen\u00ed komunity a m\u00edstn\u00edch zdroj\u016f <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-4c502b6 e-con-full e-flex e-con e-child\" data-id=\"4c502b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c60623 elementor-widget elementor-widget-text-editor\" data-id=\"6c60623\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Zapojen\u00ed komunity a m\u00edstn\u00ed z\u00e1sobov\u00e1n\u00ed jsou strategick\u00e9 n\u00e1stroje, kter\u00e9 rodinn\u00fdm firm\u00e1m pom\u00e1haj\u00ed budovat odoln\u011bj\u0161\u00ed a udr\u017eiteln\u011bj\u0161\u00ed obchodn\u00ed modely. Kdy\u017e firmy investuj\u00ed do sv\u00e9ho m\u00edstn\u00edho ekosyst\u00e9mu, spou\u0161t\u011bj\u00ed pozitivn\u00ed spir\u00e1lu vz\u00e1jemn\u00e9ho vytv\u00e1\u0159en\u00ed hodnoty. <\/p><p>N\u00ed\u017ee jsou \u010dty\u0159i kl\u00ed\u010dov\u00e9 p\u0159\u00ednosy zapojen\u00ed komunity:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-12e5409 e-con-full e-flex e-con e-child\" data-id=\"12e5409\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-dcabd07 e-con-full e-flex e-con e-child\" data-id=\"dcabd07\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-870ddc8 elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-image\" data-id=\"870ddc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"542\" height=\"544\" src=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/SUFABU-M11-icon1.svg\" class=\"attachment-large size-large wp-image-6470\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1aba4d8 elementor-widget elementor-widget-heading\" data-id=\"1aba4d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Sni\u017eov\u00e1n\u00ed dopadu na \u017eivotn\u00ed prost\u0159ed\u00ed<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8af495b elementor-widget elementor-widget-text-editor\" data-id=\"8af495b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>M\u00e9n\u011b dopravy, m\u00e9n\u011b odpadu, v\u00edce cirkul\u00e1rn\u00ed praxe.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-a0ebe2e e-con-full e-flex e-con e-child\" data-id=\"a0ebe2e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e7c966c elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-image\" data-id=\"e7c966c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"667\" height=\"800\" src=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/SUFABU-M11-icon2.png\" class=\"attachment-large size-large wp-image-6471\" alt=\"\" srcset=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/SUFABU-M11-icon2.png 667w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/SUFABU-M11-icon2-250x300.png 250w\" sizes=\"(max-width: 667px) 100vw, 667px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4e61f1 elementor-widget elementor-widget-heading\" data-id=\"b4e61f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Vy\u0161\u0161\u00ed odolnost a spolehlivost<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3875765 elementor-widget elementor-widget-text-editor\" data-id=\"3875765\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>M\u00edstn\u00ed s\u00edt\u011b reaguj\u00ed na v\u00fdpadky rychleji.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-a2bc0ba e-con-full e-flex e-con e-child\" data-id=\"a2bc0ba\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b00db10 elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b00db10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"542\" height=\"496\" src=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/SUFABU-M11-icon3.svg\" class=\"attachment-large size-large wp-image-6472\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3b9368 elementor-widget elementor-widget-heading\" data-id=\"a3b9368\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Autentick\u00e1 zna\u010dka a reputace<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ae81ff elementor-widget elementor-widget-text-editor\" data-id=\"9ae81ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>M\u00edstn\u00ed ukotven\u00ed posiluje d\u016fv\u011bryhodnost a loajalitu z\u00e1kazn\u00edk\u016f.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-38cc87f e-con-full e-flex e-con e-child\" data-id=\"38cc87f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5516913 elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-image\" data-id=\"5516913\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"594\" src=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/SUFABU-M11-icon4.png\" class=\"attachment-large size-large wp-image-6473\" alt=\"\" srcset=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/SUFABU-M11-icon4.png 800w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/SUFABU-M11-icon4-300x223.png 300w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/SUFABU-M11-icon4-768x570.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1aa286f elementor-widget elementor-widget-heading\" data-id=\"1aa286f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Siln\u011bj\u0161\u00ed d\u016fv\u011bra a transparentnost<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a282db8 elementor-widget elementor-widget-text-editor\" data-id=\"a282db8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Osobn\u00ed vztahy buduj\u00ed dlouhodobou spolupr\u00e1ci.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"unit2\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"unit2\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 2. Vytv\u00e1\u0159en\u00ed sd\u00edlen\u00e9 hodnoty <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"unit2\" class=\"elementor-element elementor-element-04d2782 e-con-full e-flex e-con e-child\" data-id=\"04d2782\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3953d3f elementor-widget elementor-widget-text-editor\" data-id=\"3953d3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Sd\u00edlen\u00e1 hodnota vznik\u00e1, kdy\u017e va\u0161e firma a va\u0161e komunita spole\u010dn\u011b profituj\u00ed. Nejde o charitu, ale o strategick\u00fd p\u0159\u00edstup, kter\u00fd posiluje \u00fazemn\u00ed ekosyst\u00e9my, dovednosti a soci\u00e1ln\u00ed blahobyt. <\/p><p>Jak m\u016f\u017ee rodinn\u00fd podnik vytv\u00e1\u0159et sd\u00edlenou hodnotu?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit2\" class=\"elementor-element elementor-element-58ca973 e-flex e-con-boxed e-con e-child\" data-id=\"58ca973\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div role=\"region\" aria-labelledby=\"unit2\" class=\"elementor-element elementor-element-273cdd2 e-con-full e-flex e-con e-child\" data-id=\"273cdd2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"unit2\" class=\"elementor-element elementor-element-cc50040 e-con-full e-flex e-con e-child\" data-id=\"cc50040\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3de7985 elementor-widget elementor-widget-heading\" data-id=\"3de7985\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Spolutvo\u0159te s m\u00edstn\u00edmi producenty<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32b4c60 elementor-widget elementor-widget-text-editor\" data-id=\"32b4c60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Spolupr\u00e1ce s design\u00e9ry, \u0159emesln\u00edky a v\u00fdrobci potravin posiluje identitu a m\u00edstn\u00ed dovednosti.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit2\" class=\"elementor-element elementor-element-a2c8ae7 e-con-full e-flex e-con e-child\" data-id=\"a2c8ae7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb1c938 elementor-widget elementor-widget-heading\" data-id=\"bb1c938\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Zapojte se do komunitn\u00edch akc\u00ed<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35668ec elementor-widget elementor-widget-text-editor\" data-id=\"35668ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Veletrhy a dny otev\u0159en\u00fdch dve\u0159\u00ed zvy\u0161uj\u00ed viditelnost, p\u0159itahuj\u00ed z\u00e1kazn\u00edky a buduj\u00ed hrdost komunity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit2\" class=\"elementor-element elementor-element-176e155 e-con-full e-flex e-con e-child\" data-id=\"176e155\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"unit2\" class=\"elementor-element elementor-element-375e8ed e-con-full e-flex e-con e-child\" data-id=\"375e8ed\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-219b5c0 elementor-widget elementor-widget-heading\" data-id=\"219b5c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Zapojte \u0161koly a studenty<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36e6416 elementor-widget elementor-widget-text-editor\" data-id=\"36e6416\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Projekty a st\u00e1\u017ee podporuj\u00ed p\u0159enos znalost\u00ed, budouc\u00ed talenty a posilov\u00e1n\u00ed postaven\u00ed zam\u011bstnanc\u016f.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#06763A\" role=\"region\" aria-labelledby=\"unit2\" class=\"elementor-element elementor-element-1235dd2 e-con-full e-flex e-con e-child\" data-id=\"1235dd2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1efde36 elementor-widget elementor-widget-heading\" data-id=\"1efde36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Podporujte m\u00edstn\u00ed iniciativy<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcf69c6 elementor-widget elementor-widget-text-editor\" data-id=\"dcf69c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Pilotn\u00ed projekty cirkul\u00e1rn\u00ed ekonomiky a energetick\u00e1 spole\u010denstv\u00ed propojuj\u00ed dopad firmy se spole\u010dn\u00fdmi c\u00edli v regionu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e568486 elementor-widget elementor-widget-heading\" data-id=\"e568486\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Reflexivn\u00ed aktivita<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5efa1a1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5efa1a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9743a4f elementor-widget elementor-widget-text-editor\" data-id=\"9743a4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Jak\u00fdmi zp\u016fsoby va\u0161e firma ji\u017e vytv\u00e1\u0159\u00ed hodnotu pro komunitu \u2013 nad r\u00e1mec sv\u00e9 ekonomick\u00e9 role?<\/li><li>Jak\u00e9 druhy m\u00edstn\u00edch partnerstv\u00ed by v\u00e1m mohly pomoci tuto hodnotu zv\u00fd\u0161it?<\/li><li>Zamyslete se nad projektem, kter\u00fd by mohl b\u00fdt p\u0159\u00ednosem jak pro va\u0161i spole\u010dnost, tak pro va\u0161i komunitu. Jak\u00fd by byl prvn\u00ed krok k jeho realizaci? <\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"unit3\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"unit3\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 3. P\u0159\u00edpadov\u00e9 studie <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"unit3\" class=\"elementor-element elementor-element-e699579 e-con-full e-flex e-con e-child\" data-id=\"e699579\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68fe4b3 elementor-widget elementor-widget-heading\" data-id=\"68fe4b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Nikiho sladkosti - Kypr<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29115b7 elementor-widget elementor-widget-text-editor\" data-id=\"29115b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Tato rodinn\u00e1 firma, kter\u00e1 se nach\u00e1z\u00ed v horsk\u00e9 vesnici Agros, vybudovala model nulov\u00e9ho odpadu op\u011btovn\u00fdm vyu\u017eit\u00edm vedlej\u0161\u00edch produkt\u016f z ovoce, kompostov\u00e1n\u00edm slupek a partnerstv\u00edm s m\u00edstn\u00edmi farmami a zpracovateli. Jejich spolupr\u00e1ce \u2013 nap\u0159\u00edklad dod\u00e1vky ovocn\u00fdch pecek m\u00edstn\u00edmu v\u00fdrobci kosmetiky \u2013 ukazuje, jak cirkul\u00e1rn\u00ed postupy posiluj\u00ed podnik\u00e1n\u00ed i komunitu. <\/p><p><strong>Kl\u00ed\u010dov\u00e9 ponau\u010den\u00ed:<\/strong> I rodinn\u00e9 firmy v odlehlej\u0161\u00edch regionech mohou budovat siln\u00e1 m\u00edstn\u00ed partnerstv\u00ed, kter\u00e1 sni\u017euj\u00ed odpad a podporuj\u00ed m\u00edstn\u00ed ekonomiku.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcfd507 elementor-widget elementor-widget-heading\" data-id=\"fcfd507\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Satturn Hole\u0161ov - \u010cesk\u00e1 republika<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b09a88 elementor-widget elementor-widget-text-editor\" data-id=\"3b09a88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Tato rodinn\u00e1 firma aktivn\u011b spolupracuje s univerzitami, obcemi a ob\u010dany na v\u00fdvoji zelen\u00fdch technologi\u00ed. Mezi jejich projekty pat\u0159\u00ed decentralizovan\u00e9 syst\u00e9my \u010di\u0161t\u011bn\u00ed odpadn\u00edch vod, m\u00edstn\u00ed energetick\u00e1 komunita a \u0159e\u0161en\u00ed pro \u00fasporu vody. <\/p><p><strong>Kl\u00ed\u010dov\u00e9 ponau\u010den\u00ed:<\/strong> Dlouhodob\u00e1 spolupr\u00e1ce s r\u016fzn\u00fdmi m\u00edstn\u00edmi zainteresovan\u00fdmi stranami buduje odolnost, inova\u010dn\u00ed kapacitu a d\u016fv\u011bru ve\u0159ejnosti.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0d196b elementor-widget elementor-widget-heading\" data-id=\"a0d196b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">P\u0159eve\u010fte to do praxe: hodnota pro firmu i komunitu<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38c11f4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"38c11f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d4df85 elementor-widget elementor-widget-text-editor\" data-id=\"9d4df85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Objektivn\u00ed:<\/strong><br\/>Zamyslete se nad t\u00edm, jak m\u016f\u017ee va\u0161e firma generovat sd\u00edlenou hodnotu prost\u0159ednictv\u00edm lok\u00e1ln\u00ed spolupr\u00e1ce.<\/p><p><strong>Instrukce:<\/strong><br\/>Zva\u017ete sv\u00e9 obchodn\u00ed aktivity a m\u00edstn\u00ed prost\u0159ed\u00ed. Pot\u00e9 odpov\u011bzte na n\u00e1sleduj\u00edc\u00ed ot\u00e1zky: <\/p><ul><li>Jak\u00e1 pot\u0159eba nebo v\u00fdzva existuje ve va\u0161\u00ed m\u00edstn\u00ed komunit\u011b, kter\u00e1 je v souladu s hodnotami va\u0161eho podnik\u00e1n\u00ed (nap\u0159. odpad, nezam\u011bstnanost mlad\u00fdch lid\u00ed, potravinov\u00e1 nejistota, ve\u0159ejn\u00fd prostor)?<\/li><li>Jak by va\u0161e firma mohla p\u0159isp\u011bt k \u0159e\u0161en\u00ed tohoto probl\u00e9mu zp\u016fsobem, kter\u00fd by pro v\u00e1s z\u00e1rove\u0148 vytv\u00e1\u0159el hodnotu (nap\u0159. nov\u00ed z\u00e1kazn\u00edci, sn\u00ed\u017een\u00e9 n\u00e1klady, viditelnost, partnerstv\u00ed)?<\/li><li>S k\u00fdm byste pot\u0159ebovali spolupracovat na m\u00edstn\u00ed \u00farovni (nap\u0159. se \u0161kolou, farmou, obc\u00ed, sdru\u017een\u00edm)?<\/li><li>Jak\u00fd je prvn\u00ed mal\u00fd, konkr\u00e9tn\u00ed krok k zah\u00e1jen\u00ed?<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-170f635 elementor-widget elementor-widget-text-editor\" data-id=\"170f635\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Bonusov\u00e1 v\u00fdzva:<\/strong><br\/>Na z\u00e1klad\u011b va\u0161ich odpov\u011bd\u00ed vypracujte osnovu mal\u00e9ho pilotn\u00edho projektu (n\u00e1zev, c\u00edl, o\u010dek\u00e1van\u00fd p\u0159\u00ednos pro va\u0161i firmu a va\u0161i komunitu).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"unit4\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"unit4\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 4. Z\u00e1v\u011br a dal\u0161\u00ed kroky <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"unit4\" class=\"elementor-element elementor-element-bec3e4d e-con-full e-flex e-con e-child\" data-id=\"bec3e4d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div role=\"region\" aria-labelledby=\"unit4\" class=\"elementor-element elementor-element-506d716 e-con-full e-flex e-con e-child\" data-id=\"506d716\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-760d6dd elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"760d6dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Pro rodinn\u00e9 firmy jsou zapojen\u00ed komunity a m\u00edstn\u00ed z\u00e1sobov\u00e1n\u00ed kl\u00ed\u010dov\u00fdmi pil\u00ed\u0159i udr\u017eitelnosti. Investice do m\u00edstn\u00edch vztah\u016f zlep\u0161uj\u00ed environment\u00e1ln\u00ed v\u00fdkonnost, posiluj\u00ed provozn\u00ed odolnost a upev\u0148uj\u00ed identitu zna\u010dky. <\/p><p>I mal\u00e9 kroky &#8211; volba m\u00edstn\u00edho dodavatele, spolupr\u00e1ce se \u0161kolou nebo podpora lok\u00e1ln\u00ed iniciativy &#8211; mohou v regionu vyvolat pozitivn\u00ed \u0159et\u011bzov\u00e9 efekty.<\/p><p>Vytv\u00e1\u0159et sd\u00edlenou hodnotu znamen\u00e1 r\u016fst spole\u010dn\u011b s komunitou.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit4\" class=\"elementor-element elementor-element-cdef40a e-con-full e-flex e-con e-child\" data-id=\"cdef40a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb023ff elementor-widget elementor-widget-heading\" data-id=\"bb023ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Kl\u00ed\u010dov\u00e9 poznatky:<\/h3>\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit4\" class=\"elementor-element elementor-element-65ee125 e-con-full e-flex e-con e-child\" data-id=\"65ee125\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"unit4\" class=\"elementor-element elementor-element-66024fc e-con-full e-flex e-con e-child\" data-id=\"66024fc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-03b40dd elementor-widget elementor-widget-heading\" data-id=\"03b40dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit4\" class=\"elementor-element elementor-element-1bf89f2 e-con-full e-flex e-con e-child\" data-id=\"1bf89f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d7b687 elementor-widget elementor-widget-text-editor\" data-id=\"6d7b687\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Myslete lok\u00e1ln\u011b:<\/strong> M\u00edstn\u00ed dodavatel\u00e9 a partne\u0159i 1 sni\u017euj\u00ed rizika a posiluj\u00ed va\u0161i cestu k udr\u017eitelnosti.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit4\" class=\"elementor-element elementor-element-8e847b7 e-con-full e-flex e-con e-child\" data-id=\"8e847b7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"unit4\" class=\"elementor-element elementor-element-2f8e6dc e-con-full e-flex e-con e-child\" data-id=\"2f8e6dc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da0fe98 elementor-widget elementor-widget-heading\" data-id=\"da0fe98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit4\" class=\"elementor-element elementor-element-b85161f e-con-full e-flex e-con e-child\" data-id=\"b85161f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e4b049 elementor-widget elementor-widget-text-editor\" data-id=\"2e4b049\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Budov\u00e1n\u00ed d\u016fv\u011bry:<\/strong> Siln\u00e9 vazby v komunit\u011b zlep\u0161uj\u00ed transparentnost a podporu v nejist\u00fdch \u010dasech.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit4\" class=\"elementor-element elementor-element-2d1a729 e-con-full e-flex e-con e-child\" data-id=\"2d1a729\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"unit4\" class=\"elementor-element elementor-element-8df7ca2 e-con-full e-flex e-con e-child\" data-id=\"8df7ca2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-979ef3d elementor-widget elementor-widget-heading\" data-id=\"979ef3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit4\" class=\"elementor-element elementor-element-9ac128b e-con-full e-flex e-con e-child\" data-id=\"9ac128b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65b888c elementor-widget elementor-widget-text-editor\" data-id=\"65b888c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Vypr\u00e1v\u011bjte sv\u016fj p\u0159\u00edb\u011bh:<\/strong> Lok\u00e1ln\u00ed partnerstv\u00ed posiluj\u00ed autenticitu zna\u010dky a propojuj\u00ed v\u00e1s se z\u00e1kazn\u00edky.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit4\" class=\"elementor-element elementor-element-33bf811 e-con-full e-flex e-con e-child\" data-id=\"33bf811\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"unit4\" class=\"elementor-element elementor-element-9fcd774 e-con-full e-flex e-con e-child\" data-id=\"9fcd774\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f3354c6 elementor-widget elementor-widget-heading\" data-id=\"f3354c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit4\" class=\"elementor-element elementor-element-f3d0f8c e-con-full e-flex e-con e-child\" data-id=\"f3d0f8c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fea9980 elementor-widget elementor-widget-text-editor\" data-id=\"fea9980\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Vytv\u00e1\u0159ejte sd\u00edlenou hodnotu:<\/strong> Zapojte se do iniciativ, kter\u00e9 prosp\u00edvaj\u00ed jak va\u0161\u00ed firm\u011b, tak i m\u00edstn\u00edm akt\u00e9r\u016fm.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit4\" class=\"elementor-element elementor-element-9aabeba e-con-full e-flex e-con e-child\" data-id=\"9aabeba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"unit4\" class=\"elementor-element elementor-element-745f000 e-con-full e-flex e-con e-child\" data-id=\"745f000\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e553aa elementor-widget elementor-widget-heading\" data-id=\"1e553aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit4\" class=\"elementor-element elementor-element-30d4e4f e-con-full e-flex e-con e-child\" data-id=\"30d4e4f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c827ca elementor-widget elementor-widget-text-editor\" data-id=\"3c827ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>R\u016fst spole\u010dn\u011b:<\/strong> Komunitn\u00ed strategie posiluj\u00ed odolnost cel\u00e9ho m\u00edstn\u00edho ekosyst\u00e9mu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c618dc3 elementor-widget elementor-widget-heading\" data-id=\"c618dc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dal\u0161\u00ed kroky<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f2b771 elementor-widget elementor-widget-text-editor\" data-id=\"2f2b771\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Zmapujte sv\u00e9 st\u00e1vaj\u00edc\u00ed m\u00edstn\u00ed vztahy a identifikujte jeden nov\u00fd, kter\u00fd byste cht\u011bli rozv\u00edjet.<\/li><li>Identifikujte m\u00edstn\u00ed probl\u00e9m a prozkoumejte, jak by va\u0161e firma mohla p\u0159isp\u011bt.<\/li><li>Za\u010dn\u011bte malou pilotn\u00ed iniciativu s komunitn\u00edm akt\u00e9rem a sledujte jej\u00ed dopad.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"activity\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"activity\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 5. Sebehodnocen\u00ed <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"activity\" class=\"elementor-element elementor-element-95b3c42 e-flex e-con-boxed e-con e-child\" data-id=\"95b3c42\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e561115 elementor-widget elementor-widget-shortcode\" data-id=\"e561115\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"h5p-content\" data-content-id=\"25\"><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"sec-divide\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"sec-divide\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 6. Zdroje a doporu\u010den\u00e1 literatura <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"sec-divide\" class=\"elementor-element elementor-element-1de0486 e-con-full e-flex e-con e-child\" data-id=\"1de0486\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ccae657 elementor-widget elementor-widget-text-editor\" data-id=\"ccae657\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><a href=\"https:\/\/www.oecd.org\/en\/publications\/oecd-sme-and-entrepreneurship-outlook-2023_342b8564-en.html\" target=\"_blank\" rel=\"noopener\">OECD (2023). Greening SMEs for Sustainability and Competitiveness. <\/a><\/li><li><a href=\"https:\/\/static1.squarespace.com\/static\/64dcaa8b96fc07122c799a2f\/t\/653118d5b3923c727baa84cf\/1697716453651\/family-business-and-community-engagement_nov2020.pdf\" target=\"_blank\" rel=\"noopener\">Family business and community engagement Research<\/a>, Family Business Research Foundation<\/li><li><a href=\"https:\/\/fbsd.unctad.org\/wp-content\/uploads\/2022\/09\/FBSD-Overview.pdf\" target=\"_blank\" rel=\"noopener\">Sustainability Indicators for Family Business<\/a>, Family Business for Sustainable Development<\/li><li>Rahmiati F., Family Business Sustainability through Community Orientation, International Journal of Family Business Practices, September 2020.<\/li><li>European Commission (2020). A New Industrial Strategy for Europe. <\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1986\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"7\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1986\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 7. Reference <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1986\" class=\"elementor-element elementor-element-d562647 e-con-full e-flex e-con e-child\" data-id=\"d562647\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-754aa77 elementor-widget elementor-widget-text-editor\" data-id=\"754aa77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Zapojen\u00ed komunity v hnut\u00ed Transition: pohledy a praxe v portugalsk\u00fdch iniciativ\u00e1ch, Maria Fernandes-Jesus, Anabela Carvalho, L\u00facia Fernandes &#038; Sofia Bento, Local Environment, svazek 22, 2017 &#8211; \u010d\u00edslo 12<\/li><li>Porter, M. E. &#038; Kramer, M. R. (2011). Vytv\u00e1\u0159en\u00ed sd\u00edlen\u00e9 hodnoty. Harvard Business Review.  <\/li><li><a href=\"https:\/\/headstart.gov\/community-engagement\/article\/engaging-community-partners-strengthen-family-services\" target=\"_blank\" rel=\"noopener\">Zapojen\u00ed komunitn\u00edch partner\u016f pro pos\u00edlen\u00ed rodinn\u00fdch slu\u017eeb.<\/a><\/li><li>Rahmiati F. Udr\u017eitelnost rodinn\u00e9ho podnik\u00e1n\u00ed prost\u0159ednictv\u00edm orientace na komunitu, International Journal of Family Business Practices, z\u00e1\u0159\u00ed 2020.<\/li><li>Menghwar PS, Daood A. Vytv\u00e1\u0159en\u00ed sd\u00edlen\u00e9 hodnoty: systematick\u00fd p\u0159ehled, synt\u00e9za a integra\u010dn\u00ed perspektiva. Int J Manag Rev. 2021; 23: 466- 485.  <a href=\"https:\/\/doi.org\/10.1111\/ijmr.12252\" target=\"_blank\" rel=\"noopener\">doi.org\/10.1111\/ijmr.12252<\/a><\/li><li>Crane, A., Palazzo, G., Spence, L. J., &#038; Matten, D. (2014). Zpochybn\u011bn\u00ed hodnoty konceptu \u201evytv\u00e1\u0159en\u00ed sd\u00edlen\u00e9 hodnoty\u201c. California Management Review, 56(2), 130-153.   <a href=\"https:\/\/doi.org\/10.1525\/cmr.2014.56.2.130\" target=\"_blank\" rel=\"noopener\">doi.org\/cmr.2014.56.2.130<\/a><\/li><li>Niehm, L. S., Swinney, J. L., &#038; Miller, N. J. (2008). Spole\u010densk\u00e1 odpov\u011bdnost v\u016f\u010di komunit\u011b a jej\u00ed d\u016fsledky pro v\u00fdkonnost rodinn\u00e9 firmy. Journal of Small Business Management, 46(3), 331-350.   <a href=\"https:\/\/doi.org\/10.1111\/j.1540-627X.2008.00246.x\" target=\"_blank\" rel=\"noopener\">doi.org\/10.1111\/j.1540-627X.2008.00246.x<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-6474","module","type-module","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/learning.greensufabu.eu\/cs\/wp-json\/wp\/v2\/module\/6474","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/learning.greensufabu.eu\/cs\/wp-json\/wp\/v2\/module"}],"about":[{"href":"https:\/\/learning.greensufabu.eu\/cs\/wp-json\/wp\/v2\/types\/module"}],"version-history":[{"count":10,"href":"https:\/\/learning.greensufabu.eu\/cs\/wp-json\/wp\/v2\/module\/6474\/revisions"}],"predecessor-version":[{"id":8116,"href":"https:\/\/learning.greensufabu.eu\/cs\/wp-json\/wp\/v2\/module\/6474\/revisions\/8116"}],"wp:attachment":[{"href":"https:\/\/learning.greensufabu.eu\/cs\/wp-json\/wp\/v2\/media?parent=6474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}