{"id":6518,"date":"2026-04-14T08:50:42","date_gmt":"2026-04-14T08:50:42","guid":{"rendered":"https:\/\/learning.greensufabu.eu\/module\/posouzeni-dopadu-zelene-transformace"},"modified":"2026-07-20T10:36:19","modified_gmt":"2026-07-20T10:36:19","slug":"posouzeni-dopadu-zelene-transformace","status":"publish","type":"module","link":"https:\/\/learning.greensufabu.eu\/cs\/module\/posouzeni-dopadu-zelene-transformace","title":{"rendered":"Posouzen\u00ed dopad\u016f zelen\u00e9 transformace"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6518\" class=\"elementor elementor-6518 elementor-4049\" data-elementor-post-type=\"module\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a604390 e-con-full e-flex e-con e-parent\" data-id=\"a604390\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd9e617 elementor-widget__width-inherit elementor-widget elementor-widget-n-accordion\" data-id=\"bd9e617\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"unit1\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"unit1\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 1. Kl\u00ed\u010dov\u00e9 koncepty <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-4c502b6 e-con-full e-flex e-con e-child\" data-id=\"4c502b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d5224a6 elementor-widget elementor-widget-heading\" data-id=\"d5224a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Logika dopadu<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3be04d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e3be04d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-86596ef e-con-full e-flex e-con e-child\" data-id=\"86596ef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b88dfa elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1b88dfa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h5><strong>Vstup<\/strong><\/h5><p>zdroje, kter\u00e9 jsme do projektu vlo\u017eili.<br\/><em>P\u0159\u00edklad: investice ve v\u00fd\u0161i 200 tis\u00edc eur do fotovoltaick\u00e9 elektr\u00e1rny.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2909c7a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2909c7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h5><strong>V\u00fdstup<\/strong><\/h5>\np\u0159\u00edm\u00e9 produkty nebo slu\u017eby, kter\u00e9 projekt vytv\u00e1\u0159\u00ed.<em>\n<br>P\u0159\u00edklad: instalovan\u00fd v\u00fdkon 250 kWp, ro\u010dn\u00ed v\u00fdroba elekt\u0159iny 300 MWh.<\/em>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a92bef2 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a92bef2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h5><strong>V\u00fdsledek<\/strong><\/h5>\nzm\u011bny, kter\u00e9 se objevuj\u00ed u c\u00edlov\u00fdch skupin v kr\u00e1tkodob\u00e9m a\u017e st\u0159edn\u011bdob\u00e9m horizontu.<em><br>P\u0159\u00edklad: 20% sn\u00ed\u017een\u00ed n\u00e1klad\u016f na energie ve firm\u011b, zv\u00fd\u0161en\u00ed spokojenosti zam\u011bstnanc\u016f d\u00edky modernizaci.<\/em>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35fef50 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"35fef50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h5><strong>Dopad<\/strong><\/h5>\ndlouhodob\u00fd efekt, kter\u00fd p\u0159esahuje samotn\u00fd projekt a p\u0159isp\u00edv\u00e1 k \u0161ir\u0161\u00edm c\u00edl\u016fm.<em><br>P\u0159\u00edklad: sn\u00ed\u017een\u00ed uhl\u00edkov\u00e9 stopy spole\u010dnosti o 30 %, pos\u00edlen\u00ed energetick\u00e9 sob\u011bsta\u010dnosti regionu, zlep\u0161en\u00ed reputace zna\u010dky, zanech\u00e1n\u00ed odkazu pro dal\u0161\u00ed generaci.<\/em>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c60623 elementor-widget elementor-widget-text-editor\" data-id=\"6c60623\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u010castou chybou firem je, \u017ee sd\u011bluj\u00ed pouze <strong>vstupy <\/strong>(<em>\u201einvestovali jsme do sol\u00e1rn\u00edch panel\u016f\u201c<\/em>) nebo <strong>v\u00fdstupy <\/strong>(<em>\u201enainstalovali jsme panely\u201c<\/em>), ale <span style=\"text-decoration: underline;\">neprokazuj\u00ed v\u00fdsledky a dopady<\/span>. Pr\u00e1v\u011b na \u00farovni dopad\u016f se v\u0161ak uk\u00e1\u017ee, zda m\u00e1 zelen\u00e1 transformace smysl. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f7c210 elementor-widget elementor-widget-heading\" data-id=\"9f7c210\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Typologie dopad\u016f<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-987963f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"987963f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-307efa8 elementor-widget elementor-widget-text-editor\" data-id=\"307efa8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Zelen\u00e1 transformace nen\u00ed jednorozm\u011brn\u00e1. Ka\u017ed\u00e9 rozhodnut\u00ed, ka\u017ed\u00e1 investice a ka\u017ed\u00fd projekt m\u00e1 v\u00edce vrstev dopadu \u2013 od pevn\u00fdch finan\u010dn\u00edch \u010d\u00edsel a\u017e po nehmotn\u00e9, ale stejn\u011b d\u016fle\u017eit\u00e9 dopady na reputaci, hodnoty nebo rodinnou soudr\u017enost. Typologie dopad\u016f n\u00e1m proto pom\u00e1h\u00e1 vid\u011bt cel\u00fd obraz \u2013 ukazuje, \u017ee zelen\u00e1 transformace je slo\u017eit\u00fd proces ovliv\u0148uj\u00edc\u00ed <strong>ekonomickou, environment\u00e1ln\u00ed a soci\u00e1ln\u00ed sf\u00e9ru.<\/strong>  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-e826f0c e-con-full e-flex e-con e-child\" data-id=\"e826f0c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-059a90d e-con-full e-flex e-con e-child\" data-id=\"059a90d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7bc2989 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"7bc2989\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ekonomick\u00e9 dopady<\/h3>\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-01fa939 e-con-full e-flex e-con e-child\" data-id=\"01fa939\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b27c155 elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b27c155\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"542\" height=\"520\" src=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M14-icon01.svg\" class=\"attachment-large size-large wp-image-6499\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d1daf2 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"2d1daf2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h5><strong>\u00daspory n\u00e1klad\u016f<\/strong><\/h5><p>sn\u00ed\u017een\u00e1 spot\u0159eba energie, vody, materi\u00e1l\u016f<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-3b9d5b9 e-con-full e-flex e-con e-child\" data-id=\"3b9d5b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67da787 elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-image\" data-id=\"67da787\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"752\" height=\"800\" src=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M14-icon02.png\" class=\"attachment-large size-large wp-image-6500\" alt=\"\" srcset=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M14-icon02.png 752w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M14-icon02-282x300.png 282w\" sizes=\"(max-width: 752px) 100vw, 752px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63cccb2 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"63cccb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h5><strong>Nov\u00e9 p\u0159\u00edle\u017eitosti<\/strong><\/h5><p>tvorba nov\u00fdch produkt\u016f nebo slu\u017eeb (ekologick\u00e9 balen\u00ed, zelen\u00e9 certifikace)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-b69002e e-con-full e-flex e-con e-child\" data-id=\"b69002e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-abb3afa elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-image\" data-id=\"abb3afa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"542\" height=\"546\" src=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M14-icon03.svg\" class=\"attachment-large size-large wp-image-6501\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf0db7f elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"cf0db7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h5><strong>Finan\u010dn\u00ed stabilita<\/strong><\/h5><p>men\u0161\u00ed z\u00e1vislost na kol\u00eds\u00e1n\u00ed cen energi\u00ed<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-791d9c5 e-con-full e-flex e-con e-child\" data-id=\"791d9c5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a436df8 elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-image\" data-id=\"a436df8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"747\" height=\"800\" src=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M14-icon04.png\" class=\"attachment-large size-large wp-image-6502\" alt=\"\" srcset=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M14-icon04.png 747w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M14-icon04-280x300.png 280w\" sizes=\"(max-width: 747px) 100vw, 747px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52446f3 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"52446f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h5><strong>P\u0159\u00edstup k financov\u00e1n\u00ed<\/strong><\/h5><p>Investo\u0159i a banky nyn\u00ed vyhodnocuj\u00ed krit\u00e9ria ESG<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-6d43c2e e-con-full e-flex e-con e-child\" data-id=\"6d43c2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df5cc67 elementor-widget elementor-widget-heading\" data-id=\"df5cc67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Dopady na \u017eivotn\u00ed prost\u0159ed\u00ed<\/h3>\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-83f4975 e-con-full e-flex e-con e-child\" data-id=\"83f4975\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e2afefb elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-image\" data-id=\"e2afefb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"542\" height=\"628\" src=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M14-icon05.svg\" class=\"attachment-large size-large wp-image-6503\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f39755 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"8f39755\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h5><strong>Sn\u00ed\u017een\u00ed emis\u00ed CO\u2082e<\/strong><\/h5><p>p\u0159echod na obnoviteln\u00e9 zdroje, elektromobilitu, rekuperaci tepla<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-354e3fb e-con-full e-flex e-con e-child\" data-id=\"354e3fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-593cc02 elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-image\" data-id=\"593cc02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"792\" height=\"800\" src=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M14-icon06.png\" class=\"attachment-large size-large wp-image-6504\" alt=\"\" srcset=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M14-icon06.png 792w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M14-icon06-297x300.png 297w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M14-icon06-768x776.png 768w\" sizes=\"(max-width: 792px) 100vw, 792px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52f89d4 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"52f89d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h5><strong>\u00daspora zdroj\u016f<\/strong><\/h5><p>m\u00e9n\u011b vody, m\u00e9n\u011b odpadu, efektivn\u011bj\u0161\u00ed v\u00fdroba<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-1ffb712 e-con-full e-flex e-con e-child\" data-id=\"1ffb712\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b8bffe1 elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b8bffe1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"651\" height=\"800\" src=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M14-icon07.png\" class=\"attachment-large size-large wp-image-6505\" alt=\"\" srcset=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M14-icon07.png 651w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M14-icon07-244x300.png 244w\" sizes=\"(max-width: 651px) 100vw, 651px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b511e2e elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"b511e2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h5><strong>Biodiverzita a krajina<\/strong><\/h5><p>p\u00e9\u010de o zele\u0148, hospoda\u0159en\u00ed s p\u016fdou<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-39c3e97 e-con-full e-flex e-con e-child\" data-id=\"39c3e97\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8eecf9b elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-image\" data-id=\"8eecf9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M14-icon08.png\" class=\"attachment-large size-large wp-image-6506\" alt=\"\" srcset=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M14-icon08.png 800w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M14-icon08-300x300.png 300w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M14-icon08-150x150.png 150w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M14-icon08-768x768.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a04433a elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"a04433a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h5><strong>Cirkularita<\/strong><\/h5><p>prodlou\u017een\u00ed \u017eivotnosti v\u00fdrobk\u016f, minimalizace jednor\u00e1zov\u00fdch obal\u016f<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-0653afb e-con-full e-flex e-con e-child\" data-id=\"0653afb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a42de8 elementor-widget elementor-widget-heading\" data-id=\"1a42de8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Soci\u00e1ln\u00ed dopady<\/h3>\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-381cb1f e-con-full e-flex e-con e-child\" data-id=\"381cb1f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1dd25b5 elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-image\" data-id=\"1dd25b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"542\" height=\"485\" src=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M14-icon09.svg\" class=\"attachment-large size-large wp-image-6507\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9da7a4 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"c9da7a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h5><strong>Zam\u011bstnanci<\/strong><\/h5><p>sn\u00ed\u017een\u00e1 spot\u0159eba energie, vody, materi\u00e1l\u016f<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-7862333 e-con-full e-flex e-con e-child\" data-id=\"7862333\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9fc370e elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-image\" data-id=\"9fc370e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"681\" src=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M14-icon10.png\" class=\"attachment-large size-large wp-image-6508\" alt=\"\" srcset=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M14-icon10.png 800w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M14-icon10-300x255.png 300w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M14-icon10-768x654.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d49339 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"9d49339\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h5><strong>Rodina<\/strong><\/h5><p>siln\u00e1 mezigenera\u010dn\u00ed spolupr\u00e1ce, sd\u00edlen\u00e9 hodnoty, hrdost na odkaz a kontinuita<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-88c7391 e-con-full e-flex e-con e-child\" data-id=\"88c7391\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0493e5e elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-image\" data-id=\"0493e5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"796\" src=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M14-icon11.png\" class=\"attachment-large size-large wp-image-6509\" alt=\"\" srcset=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M14-icon11.png 800w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M14-icon11-300x300.png 300w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M14-icon11-150x150.png 150w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M14-icon11-768x764.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6b47d9 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"c6b47d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h5><strong>Spole\u010denstv\u00ed<\/strong><\/h5><p>spole\u010dnost jako \u201edobr\u00fd soused\u201c<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-9d02e93 e-con-full e-flex e-con e-child\" data-id=\"9d02e93\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b9da074 elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b9da074\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M14-icon12.png\" class=\"attachment-large size-large wp-image-6510\" alt=\"\" srcset=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M14-icon12.png 800w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M14-icon12-300x300.png 300w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M14-icon12-150x150.png 150w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-M14-icon12-768x768.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84a9fa2 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"84a9fa2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h5><strong>Z\u00e1kazn\u00edci<\/strong><\/h5><p>d\u016fv\u011bra a loajalita d\u00edky transparentn\u00ed komunikaci<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90826cf elementor-widget elementor-widget-heading\" data-id=\"90826cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Reflexn\u00ed ot\u00e1zky<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49c846d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"49c846d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4096232 elementor-widget elementor-widget-text-editor\" data-id=\"4096232\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Ekonomick\u00e9: Kde jsme v posledn\u00edch 3 letech u\u0161et\u0159ili n\u00e1klady d\u00edky ekologick\u00fdm opat\u0159en\u00edm? Jak bychom mohli tyto \u00faspory kvantifikovat a prezentovat (nap\u0159. procentu\u00e1ln\u00ed sn\u00ed\u017een\u00ed spot\u0159eby)? <\/li><li>\u017divotn\u00ed prost\u0159ed\u00ed: Jak m\u011b\u0159\u00edme na\u0161i uhl\u00edkovou stopu a spot\u0159ebu zdroj\u016f? Existuj\u00ed oblasti, kde na\u0161e spole\u010dnost zbyte\u010dn\u011b zat\u011b\u017euje p\u0159\u00edrodu, ani\u017e by se t\u00edm zat\u00edm zab\u00fdvala? <\/li><li>Soci\u00e1ln\u00ed:<ul><li>Vn\u00edmaj\u00ed na\u0161i zam\u011bstnanci, \u017ee zelen\u00e1 transformace zlep\u0161uje jejich pracovn\u00ed prost\u0159ed\u00ed? Jak m\u016f\u017eeme zapojit komunitu, aby na\u0161e ekologick\u00e9 kroky byly vn\u00edm\u00e1ny jako spole\u010dn\u00fd p\u0159\u00ednos? <\/li><li>Jak na\u0161e rodinn\u00e9 hodnoty (tradice, odpov\u011bdnost, odkaz) ovliv\u0148uj\u00ed rozhodov\u00e1n\u00ed o ekologick\u00fdch investic\u00edch? Co chceme p\u0159edat dal\u0161\u00ed generaci: jen ziskovou firmu, nebo tak\u00e9 odkaz udr\u017eiteln\u00e9ho podnik\u00e1n\u00ed? <\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ca5462 elementor-widget elementor-widget-heading\" data-id=\"3ca5462\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00dakol pro rodinnou firmu \u2013 \u201eMapa dopadu na\u0161\u00ed spole\u010dnosti\u201c<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23595ce elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"23595ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44307d6 elementor-widget elementor-widget-text-editor\" data-id=\"44307d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Vyberte si jeden projekt (nap\u0159. instalace fotovoltaiky, zm\u011bna obalu, program pro zam\u011bstnance).<\/p><p>Rozd\u011blte rodinu do 3 skupin \u2013 ka\u017ed\u00e1 z nich posuzuje projekt z jin\u00e9ho \u00fahlu pohledu:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45ac847 elementor-widget elementor-widget-text-editor\" data-id=\"45ac847\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Hospod\u00e1\u0159sk\u00fd<\/li><li>Environment\u00e1ln\u00ed<\/li><li>Soci\u00e1ln\u00ed<\/li><\/ul><p><br>Ka\u017ed\u00e1 skupina p\u0159iprav\u00ed 2 specifick\u00e9 dopady (pozitivn\u00ed i potenci\u00e1ln\u00ed rizika) a navrhne 1 ukazatel pro jejich m\u011b\u0159en\u00ed. Na rodinn\u00e9 rad\u011b slou\u010dte v\u00fdsledky do jedn\u00e9 p\u0159ehledn\u00e9 tabulky. Dohodn\u011bte se na tom, kter\u00e9 ukazatele budou pravideln\u011b sledov\u00e1ny \u2013 a kdo za n\u011b bude zodpov\u011bdn\u00fd. V\u00fdsledkem je jednoduch\u00e1 firemn\u00ed \u201emapa dopad\u016f\u201c, kter\u00e1 jasn\u011b ukazuje, \u017ee jeden projekt m\u00e1 v\u00edce ne\u017e jen finan\u010dn\u00ed rozm\u011br.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-290b70a elementor-widget elementor-widget-heading\" data-id=\"290b70a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Metody a n\u00e1stroje pro hodnocen\u00ed<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c560a01 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c560a01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1e9578 eael-dt-th-align-center elementor-widget__width-inherit eael-table-align-center elementor-widget elementor-widget-eael-data-table\" data-id=\"f1e9578\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-data-table.default\">\n\t\t\t\t\t\t\t<div class=\"eael-data-table-wrap\" data-table_id=\"f1e9578\" id=\"eael-data-table-wrapper-f1e9578\" data-custom_responsive=\"false\">\n\t\t\t<table class=\"tablesorter eael-data-table center\" id=\"eael-data-table-f1e9578\">\n\t\t\t    <thead>\n\t\t\t        <tr class=\"table-header\">\n\t\t\t\t\t\t\t\t\t            <th class=\"\" id=\"\" colspan=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"data-table-header-text\">Metoda \/ N\u00e1stroj<\/span><\/th>\n\t\t\t        \t\t\t\t            <th class=\"\" id=\"\" colspan=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"data-table-header-text\">Popis<\/span><\/th>\n\t\t\t        \t\t\t\t            <th class=\"\" id=\"\" colspan=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"data-table-header-text\">Pou\u017eit\u00ed pro rodinn\u00e9 podnik\u00e1n\u00ed<\/span><\/th>\n\t\t\t        \t\t\t\t            <th class=\"\" id=\"\" colspan=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"data-table-header-text\">Spojen\u00ed (kvalita \/ riziko)<\/span><\/th>\n\t\t\t        \t\t\t\t        <\/tr>\n\t\t\t    <\/thead>\n\t\t\t  \t<tbody>\n\t\t\t\t\t\t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p><strong>Kl\u00ed\u010dov\u00e9 ukazatele v\u00fdkonnosti (KPI) a dashboardy<\/strong><\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Jednoduch\u00e9 ukazatele (CO\u2082e, % recyklace, \u00faspora energie).<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Rychl\u00fd p\u0159ehled, snadn\u00e9 sledov\u00e1n\u00ed trend\u016f, motivace zam\u011bstnanc\u016f.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\u201eKontrola\u201c v cyklu PDCA, z\u00e1kladn\u00ed n\u00e1stroj pro monitorov\u00e1n\u00ed rizik.\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p><strong>LCA (hodnocen\u00ed \u017eivotn\u00edho cyklu)<\/strong><\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Posouzen\u00ed dopad\u016f produktu\/slu\u017eby v cel\u00e9m jej\u00edm \u017eivotn\u00edm cyklu.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Hodnocen\u00ed environment\u00e1ln\u00ed stopy produkt\u016f (nap\u0159. od d\u0159eva po n\u00e1bytek).<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Identifikace environment\u00e1ln\u00edch rizik v dodavatelsk\u00e9m \u0159et\u011bzci.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p><strong>SROI (Soci\u00e1ln\u00ed n\u00e1vratnost investic)<\/strong><\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>P\u0159evod soci\u00e1ln\u00edch p\u0159\u00ednos\u016f na finan\u010dn\u00ed hodnotu.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Vyj\u00e1d\u0159en\u00ed hodnoty komunitn\u00edch projekt\u016f nebo zam\u011bstnaneck\u00fdch v\u00fdhod.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Pom\u00e1h\u00e1 s rozhodov\u00e1n\u00edm o investic\u00edch s dlouh\u00fdm horizontem n\u00e1vratnosti.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p><strong>ESG reporting (GRI, CSRD, ISO 14001, SBTi)<\/strong><\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Standardizovan\u00e9 r\u00e1mce pro m\u011b\u0159en\u00ed a komunikaci dopad\u016f.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Povinnost a p\u0159\u00edle\u017eitost \u2013 zvy\u0161uje d\u016fv\u011bru investor\u016f a z\u00e1kazn\u00edk\u016f.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Sou\u010d\u00e1st prevence reputa\u010dn\u00edch rizik, \u201ereporting\u201c v \u0159\u00edzen\u00ed rizik.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p><strong>Mapa dopad\u016f \/ Teorie zm\u011bny<\/strong><\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Sch\u00e9ma aktivit \u2013 v\u00fdstup\u016f \u2013 v\u00fdsledk\u016f \u2013 dopad\u016f.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Jasn\u00e1 vizualizace projekt\u016f pro rodinu a zam\u011bstnance.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\u201ePlan\u201c v cyklu PDCA, nav\u00e1zan\u00e9 na f\u00e1zi identifikace rizik.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p><strong>Cyklus PDCA (Pl\u00e1nuj &#8211; Prove\u010f &#8211; Ov\u011b\u0159 &#8211; Jednej)<\/strong><\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Neust\u00e1l\u00fd proces zlep\u0161ov\u00e1n\u00ed.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Ka\u017ed\u00fd projekt v oblasti obnoviteln\u00fdch zdroj\u016f energie nebo cirkul\u00e1rn\u00edho hospod\u00e1\u0159stv\u00ed m\u00e1 jasn\u00e9 f\u00e1ze: pl\u00e1nov\u00e1n\u00ed, implementace, kontrola, korekce.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Propojuje \u0159\u00edzen\u00ed kvality s hodnocen\u00edm dopad\u016f, zaji\u0161\u0165uje systematick\u00fd p\u0159\u00edstup.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p><strong>Proces \u0159\u00edzen\u00ed rizik (ISO 31000)<\/strong><\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Identifikace \u2192 Anal\u00fdza \u2192 Hodnocen\u00ed \u2192 Reakce \u2192 Monitorov\u00e1n\u00ed.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Umo\u017e\u0148uje zvl\u00e1dat jak hrozby, tak i p\u0159\u00edle\u017eitosti zelen\u00e9 transformace.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Souvis\u00ed s PDCA: rizika jsou posuzov\u00e1na v ka\u017ed\u00e9m cyklu.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p><strong>Anal\u00fdza zainteresovan\u00fdch stran<\/strong><\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Mapov\u00e1n\u00ed toho, jak r\u016fzn\u00e9 skupiny hodnot\u00ed dopady.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>P\u0159ehled pot\u0159eb rodiny, zam\u011bstnanc\u016f, z\u00e1kazn\u00edk\u016f, komunity.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>P\u0159edch\u00e1z\u00ed konflikt\u016fm (soci\u00e1ln\u00ed a reputa\u010dn\u00ed riziko).<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p><strong>Anal\u00fdza sc\u00e9n\u00e1\u0159\u016f<\/strong><\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Modelov\u00e1n\u00ed budouc\u00edch variant (nap\u0159. r\u016fst cen energi\u00ed, stagnace obnoviteln\u00fdch zdroj\u016f).<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Pom\u00e1h\u00e1 p\u0159ipravit rodinn\u00fd podnik na r\u016fzn\u00e9 p\u0159echodn\u00e9 f\u00e1ze.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Klasick\u00fd n\u00e1stroj strategick\u00e9ho \u0159\u00edzen\u00ed rizik.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p><strong>Benchmarking a osv\u011bd\u010den\u00e9 postupy<\/strong><\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Srovn\u00e1n\u00ed s l\u00eddry v oboru nebo regionu.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Inspirace, motivace, u\u010den\u00ed se z chyb a \u00fasp\u011bch\u016f druh\u00fdch.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\u201eJednejte\u201c v PDCA \u2013 p\u0159izp\u016fsobujte procesy na z\u00e1klad\u011b osv\u011bd\u010den\u00fdch postup\u016f.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t    <\/tbody>\n\t\t\t<\/table>\n\t\t<\/div>\n\t  \t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d41e11b elementor-widget elementor-widget-heading\" data-id=\"d41e11b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Praktick\u00fd p\u0159\u00edklad - cyklus PDCA (Pl\u00e1nuj - Prove\u010f - Ov\u011b\u0159 - Jednej): p\u0159\u00edklad komunitn\u00ed energetiky<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eaf2ac2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"eaf2ac2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-5d59835 e-con-full e-flex e-con e-child\" data-id=\"5d59835\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f2de350 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f2de350\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h5><strong>Pl\u00e1nuj<\/strong><\/h5><p>Anal\u00fdza spot\u0159eby energie, dohoda s obc\u00ed, definov\u00e1n\u00ed c\u00edl\u016f sd\u00edlen\u00ed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a669ac2 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a669ac2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h5><strong>Prove\u010f<\/strong><\/h5><p>Instalace bateri\u00ed a m\u011b\u0159i\u010d\u016f, pilotn\u00ed provoz sd\u00edlen\u00ed, zapojen\u00ed 5 firem a 20 dom\u00e1cnost\u00ed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e214e9 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7e214e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h5><strong>Ov\u011b\u0159<\/strong><\/h5><p>Vyhodnocen\u00ed \u00faspor a stability, dotazn\u00edky spokojenosti, porovn\u00e1n\u00ed s c\u00edli.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1e8781 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d1e8781\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h5><strong>Jednej<\/strong><\/h5><p>Zaji\u0161t\u011bn\u00ed ochrany a roz\u0161\u00ed\u0159en\u00ed, \u00faprava smluvn\u00edch podm\u00ednek, investice do dodate\u010dn\u00e9 kapacity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7759fda elementor-widget elementor-widget-heading\" data-id=\"7759fda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Praktick\u00fd p\u0159\u00edklad - SROI (Soci\u00e1ln\u00ed n\u00e1vratnost investic)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c172a51 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c172a51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4d9913 elementor-widget elementor-widget-text-editor\" data-id=\"c4d9913\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Rodinn\u00e1 potravin\u00e1\u0159sk\u00e1 spole\u010dnost se rozhodla investovat do \u0161koln\u00edho vzd\u011bl\u00e1vac\u00edho programu o zdrav\u00e9 v\u00fd\u017eiv\u011b a ekologii pro d\u011bti v regionu. SROI ukazuje, \u017ee i relativn\u011b mal\u00e1 investice m\u016f\u017ee m\u00edt mnohon\u00e1sobn\u00fd spole\u010densk\u00fd efekt. Rodinn\u00fd podnik tak m\u016f\u017ee komunit\u011b snadno uk\u00e1zat, \u017ee jeho projekt m\u00e1 hlub\u0161\u00ed v\u00fdznam \u2013 nejen ekonomick\u00fd, ale i hodnotov\u00fd.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-32da198 e-con-full e-flex e-con e-child\" data-id=\"32da198\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-18242b0 e-con-full e-flex e-con e-child\" data-id=\"18242b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2567c3c elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"2567c3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-727eac2 elementor-widget elementor-widget-text-editor\" data-id=\"727eac2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Vklad<\/strong>: Investice ve v\u00fd\u0161i 8 000 EUR (materi\u00e1ly, poplatky lektor\u016fm, podpora \u0161koly).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-692f5d4 e-con-full e-flex e-con e-child\" data-id=\"692f5d4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f1c5827 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"f1c5827\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29efbac elementor-widget elementor-widget-text-editor\" data-id=\"29efbac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>V\u00fdstup<\/strong>: 300 d\u011bt\u00ed absolvovalo 10 lekc\u00ed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-1eac884 e-con-full e-flex e-con e-child\" data-id=\"1eac884\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac60677 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"ac60677\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb7c126 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"cb7c126\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>V\u00fdsledek<\/strong>: 75 % rodi\u010d\u016f uvedlo, \u017ee si d\u011bti dom\u016f p\u0159inesly nov\u00e9 n\u00e1vyky (m\u00e9n\u011b pl\u00fdtv\u00e1n\u00ed potravinami, v\u00edce lok\u00e1ln\u00edch produkt\u016f). \u0160kola sn\u00ed\u017eila pou\u017e\u00edv\u00e1n\u00ed jednor\u00e1zov\u00fdch plast\u016f v j\u00eddeln\u011b o 40 %. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-d2745ec e-con-full e-flex e-con e-child\" data-id=\"d2745ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c367a1f elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"c367a1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7180950 elementor-widget elementor-widget-text-editor\" data-id=\"7180950\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Dopad<\/strong>: Pos\u00edlen\u00ed reputace firmy jako \u201edobr\u00e9ho souseda\u201c. Zlep\u0161en\u00ed vztah\u016f s obc\u00ed (spole\u010dn\u00e9 projekty). <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-a6b2053 e-con-full e-flex e-con e-child\" data-id=\"a6b2053\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8dd8fb0 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"8dd8fb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b78c059 elementor-widget elementor-widget-text-editor\" data-id=\"b78c059\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Vypo\u010d\u00edtan\u00fd v\u00fdsledek<\/strong>: Za ka\u017ed\u00e9 investovan\u00e9 1 EUR byla vytvo\u0159ena hodnota 3 EUR (\u00faspory, soci\u00e1ln\u00ed p\u0159\u00ednos, pozitivn\u00ed PR).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8d5672 elementor-widget elementor-widget-heading\" data-id=\"a8d5672\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00dakol pro rodinnou firmu<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0550584 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0550584\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b343cc0 elementor-widget elementor-widget-text-editor\" data-id=\"b343cc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<em>\u201eVyberte si metodu hodnocen\u00ed.\u201c<\/em> Vyberte jeden projekt (nap\u0159. nov\u00e1 technologie, \u00faspora vody, program pro zam\u011bstnance, podpora komunity). Vyberte jednu metodu hodnocen\u00ed dopadu, nap\u0159.: <ul>\n \t<li>Kl\u00ed\u010dov\u00fd ukazatel v\u00fdkonnosti (KPI) a \u0159\u00eddic\u00ed panel<\/li>\n \t<li>Cyklus PDCA<\/li>\n \t<li>Mapa dopad\u016f<\/li>\n \t<li>SROI atd. (z tabulky v\u00fd\u0161e)<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7710be4 elementor-widget elementor-widget-text-editor\" data-id=\"7710be4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Aplikujte to na v\u00e1mi zvolen\u00fd projekt: definujte vstupy, v\u00fdstupy, v\u00fdsledky a dopady a pokuste se je vyj\u00e1d\u0159it jak \u010d\u00edseln\u011b, tak hodnotov\u011b. V\u00fdsledky prezentujte na rodinn\u00e9 rad\u011b. C\u00edlem je, aby si rodina uv\u011bdomila, \u017ee tyto metody nejsou slo\u017eit\u00e9 a \u017ee dok\u00e1\u017e\u00ed jasn\u011b demonstrovat hodnotu zelen\u00e9 transformace &#8211; a to i nad r\u00e1mec ,,tabulek n\u00e1vratnosti investic&#8220;.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b8e233 elementor-widget elementor-widget-heading\" data-id=\"1b8e233\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Zainteresovan\u00e9 strany a jejich pohledy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c55d11 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6c55d11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aae3aa1 eael-dt-th-align-center elementor-widget__width-inherit eael-table-align-center elementor-widget elementor-widget-eael-data-table\" data-id=\"aae3aa1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-data-table.default\">\n\t\t\t\t\t\t\t<div class=\"eael-data-table-wrap\" data-table_id=\"aae3aa1\" id=\"eael-data-table-wrapper-aae3aa1\" data-custom_responsive=\"false\">\n\t\t\t<table class=\"tablesorter eael-data-table center\" id=\"eael-data-table-aae3aa1\">\n\t\t\t    <thead>\n\t\t\t        <tr class=\"table-header\">\n\t\t\t\t\t\t\t\t\t            <th class=\"\" id=\"\" colspan=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"data-table-header-text\"><\/span><\/th>\n\t\t\t        \t\t\t\t            <th class=\"\" id=\"\" colspan=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"data-table-header-text\">Co o\u010dek\u00e1vaj\u00ed:<\/span><\/th>\n\t\t\t        \t\t\t\t            <th class=\"\" id=\"\" colspan=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"data-table-header-text\">Jak posuzuj\u00ed dopady:<\/span><\/th>\n\t\t\t        \t\t\t\t            <th class=\"\" id=\"\" colspan=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"data-table-header-text\">Ukazatele:<\/span><\/th>\n\t\t\t        \t\t\t\t        <\/tr>\n\t\t\t    <\/thead>\n\t\t\t  \t<tbody>\n\t\t\t\t\t\t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p><strong>Rodina<\/strong><\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>kontinuita, zachov\u00e1n\u00ed hodnot, pos\u00edlen\u00ed rodinn\u00e9ho odkazu<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>m\u00e9n\u011b podle kr\u00e1tkodob\u00e9 ROI, v\u00edce podle toho, zda investice zapad\u00e1 do rodinn\u00e9 vize a obstoj\u00ed v horizontu 20-30 let<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tzapojen\u00ed dal\u0161\u00ed generace, existence rodinn\u00e9 strategie, stupe\u0148 shody na hodnot\u00e1ch\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p><strong>Zam\u011bstnanci<\/strong><\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>lep\u0161\u00ed pracovn\u00ed podm\u00ednky, bezpe\u010dnost a p\u0159\u00edle\u017eitosti zapojit se do smyslupln\u00fdch projekt\u016f<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>hmatateln\u00fdmi zlep\u0161en\u00edmi v ka\u017edodenn\u00ed pr\u00e1ci a zda mohou b\u00fdt na svou spole\u010dnost hrd\u00ed<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>fluktuace zam\u011bstnanc\u016f, v\u00fdsledky pr\u016fzkumu spokojenosti, \u00fa\u010dast v ekologick\u00fdch programech, sn\u00ed\u017een\u00ed pracovn\u00ed neschopnosti<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p><strong>Z\u00e1kazn\u00edci<\/strong><\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>spravedlnost, transparentnost a ekologicky \u0161etrn\u00e9 produkty<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>prost\u0159ednictv\u00edm konkr\u00e9tn\u00edch dat (emise, certifikace, recyklovan\u00e9 materi\u00e1ly) a autentick\u00fdch p\u0159\u00edb\u011bh\u016f<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>pod\u00edl ekologick\u00fdch produkt\u016f na tr\u017eb\u00e1ch, NPS (Net Promoter Score), po\u010det z\u00e1kazn\u00edk\u016f uv\u00e1d\u011bj\u00edc\u00edch ekologii jako d\u016fvod n\u00e1kupu<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p><strong>Komunita a region<\/strong><\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\u017ee spole\u010dnost bude \u201edobr\u00fdm sousedem\u201c, bude podporovat m\u00edstn\u00ed projekty a p\u0159isp\u00edvat k \u010dist\u0161\u00edmu \u017eivotn\u00edmu prost\u0159ed\u00ed<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>viditeln\u00fdmi v\u00fdsledky \u2013 zda se zlep\u0161uje okol\u00ed a zda spole\u010dnost spolupracuje s obcemi, \u0161kolami a nevl\u00e1dn\u00edmi organizacemi<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>po\u010det komunitn\u00edch projekt\u016f, v\u00fd\u0161e investic v regionu, zp\u011btn\u00e1 vazba od m\u00edstn\u00edch \u00fa\u0159ad\u016f<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p><strong>Investo\u0159i a banky<\/strong><\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>sn\u00ed\u017een\u00ed rizik, dlouhodob\u00e9 v\u00fdnosy a d\u016fv\u011bryhodn\u00e9 reportov\u00e1n\u00ed ESG<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>s vyu\u017eit\u00edm standardizovan\u00fdch ukazatel\u016f (hodnocen\u00ed ESG, shoda s CSRD, uhl\u00edkov\u00e1 stopa)<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>objem z\u00edskan\u00fdch zelen\u00fdch \u00fav\u011br\u016f, pod\u00edl projekt\u016f financovan\u00fdch z fond\u016f ESG, v\u00fdsledky extern\u00edch audit\u016f<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t    <\/tbody>\n\t\t\t<\/table>\n\t\t<\/div>\n\t  \t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-443b167 elementor-widget elementor-widget-heading\" data-id=\"443b167\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Konkr\u00e9tn\u00ed dopady projektu<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e59dfc elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9e59dfc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-097f816 e-con-full e-flex e-con e-child\" data-id=\"097f816\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-e296261 e-con-full e-flex e-con e-child\" data-id=\"e296261\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-244888a elementor-widget elementor-widget-heading\" data-id=\"244888a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Rodina<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a48c09c elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"a48c09c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df2a437 elementor-widget elementor-widget-text-editor\" data-id=\"df2a437\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Firma je vn\u00edm\u00e1na jako \u201edobr\u00fd soused\u201c a nap\u0159\u00ed\u010d generacemi panuje shoda, \u017ee projekt d\u00e1v\u00e1 smysl i nad r\u00e1mec ekonomiky.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-e37fecf e-con-full e-flex e-con e-child\" data-id=\"e37fecf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae884ed elementor-widget elementor-widget-heading\" data-id=\"ae884ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Zam\u011bstnanci<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9caaf99 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"9caaf99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-686f0cf elementor-widget elementor-widget-text-editor\" data-id=\"686f0cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Vy\u0161\u0161\u00ed loajalita, mo\u017enosti \u00fa\u010dasti na workshopech (nap\u0159. p\u0159edn\u00e1\u0161ky ve \u0161kol\u00e1ch).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-ea39d2a e-con-full e-flex e-con e-child\" data-id=\"ea39d2a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9983df9 elementor-widget elementor-widget-heading\" data-id=\"9983df9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Z\u00e1kazn\u00edci<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97abaa1 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"97abaa1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-548395d elementor-widget elementor-widget-text-editor\" data-id=\"548395d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Siln\u011bj\u0161\u00ed d\u016fv\u011bra v produkty spole\u010dnosti, zna\u010dka spojen\u00e1 s odpov\u011bdnost\u00ed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-95cc4d0 e-con-full e-flex e-con e-child\" data-id=\"95cc4d0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a051aab elementor-widget elementor-widget-heading\" data-id=\"a051aab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Komunita \/ \u0160kola<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb4fe91 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"bb4fe91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4622bd elementor-widget elementor-widget-text-editor\" data-id=\"b4622bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>75 % rodi\u010d\u016f hl\u00e1s\u00ed zm\u011bnu chov\u00e1n\u00ed a 40% sn\u00ed\u017een\u00ed pou\u017e\u00edv\u00e1n\u00ed jednor\u00e1zov\u00fdch plast\u016f ve \u0161koln\u00ed j\u00eddeln\u011b.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-9b50b6b e-con-full e-flex e-con e-child\" data-id=\"9b50b6b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2327f72 elementor-widget elementor-widget-heading\" data-id=\"2327f72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Investo\u0159i \/ Banky<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-032f431 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"032f431\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f555c7d elementor-widget elementor-widget-text-editor\" data-id=\"f555c7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>SROI = 3:1, pozitivn\u00ed PR, vy\u0161\u0161\u00ed \u0161ance na zelen\u00e9 financov\u00e1n\u00ed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a11aa9 elementor-widget elementor-widget-heading\" data-id=\"0a11aa9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Reflexn\u00ed ot\u00e1zky<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48d514e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"48d514e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-485fbfd elementor-widget elementor-widget-text-editor\" data-id=\"485fbfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Rodina <\/strong>\u2013 M\u00e1me v rodin\u011b jasnou shodu na tom, co pova\u017eujeme za \u201e\u00fasp\u011bch\u201c v oblasti udr\u017eitelnosti? Jsou na\u0161e hodnoty skute\u010dn\u011b prom\u00edtnuty do konkr\u00e9tn\u00edch projekt\u016f? <\/li><li><strong>Zam\u011bstnanci <\/strong>\u2013 Jak \u010dasto d\u00e1v\u00e1me zam\u011bstnanc\u016fm prostor, aby se pod\u011blili o sv\u00e9 n\u00e1zory na ekologick\u00e9 projekty? Jsme schopni jejich zp\u011btnou vazbu prom\u011bnit v \u010diny? <\/li><li><strong>Z\u00e1kazn\u00edci <\/strong>\u2013 Vn\u00edmaj\u00ed na\u0161i z\u00e1kazn\u00edci ekologii jako d\u016fvod k n\u00e1kupu u n\u00e1s? Nebo tuto komunika\u010dn\u00ed p\u0159\u00edle\u017eitost je\u0161t\u011b pln\u011b nevyu\u017e\u00edv\u00e1me? <\/li><li><strong>Komunita <\/strong>\u2013 Jako \u201edobr\u00fd soused\u201c: jsme viditeln\u00ed? Prezentujeme sv\u00e9 projekty tak, aby jim lid\u00e9 v okol\u00ed rozum\u011bli? <\/li><li><strong>Investo\u0159i \/ Banky<\/strong> \u2013 Mohli bychom prok\u00e1zat na\u0161e environment\u00e1ln\u00ed a soci\u00e1ln\u00ed dopady zp\u016fsobem, kter\u00fd by n\u00e1m zajistil lep\u0161\u00ed podm\u00ednky financov\u00e1n\u00ed?<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd09b7c elementor-widget elementor-widget-heading\" data-id=\"bd09b7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00dakol pro rodinn\u00fd podnik \u2013 \u201eAudit dopadu na zainteresovan\u00e9 strany\u201c<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5a4db6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f5a4db6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46e57c8 elementor-widget elementor-widget-text-editor\" data-id=\"46e57c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Vyberte si jeden konkr\u00e9tn\u00ed projekt (nap\u0159. instalace energeticky \u00fasporn\u00fdch technologi\u00ed, nov\u00e9 obaly, podpora komunity). Rozd\u011blte rodinu a kl\u00ed\u010dov\u00e9 zam\u011bstnance do skupin \u2013 ka\u017ed\u00e1 skupina bude \u201ehr\u00e1t\u201c jednoho zainteresovan\u00e9ho subjektu: Rodina, Zam\u011bstnanci, Z\u00e1kazn\u00edci, Komunita, Investo\u0159i\/Banky. <\/p><p>Ka\u017ed\u00e1 skupina si p\u0159iprav\u00ed kr\u00e1tk\u00fd p\u0159ehled:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88d5b6e elementor-widget elementor-widget-text-editor\" data-id=\"88d5b6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Co od projektu o\u010dek\u00e1vaj\u00ed?<\/li><li>Jak by m\u011b\u0159ili jeho \u00fasp\u011bch?<\/li><li>Kter\u00e9 ukazatele jsou pro n\u011b kl\u00ed\u010dov\u00e9?<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34d2e9e elementor-widget elementor-widget-text-editor\" data-id=\"34d2e9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>V\u0161e zapi\u0161te do jedn\u00e9 spole\u010dn\u00e9 tabulky (mapy dopadu na zainteresovan\u00e9 strany).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b97d40b elementor-widget elementor-widget-heading\" data-id=\"b97d40b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Diskuse<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e01be79 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e01be79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c803ff3 elementor-widget elementor-widget-text-editor\" data-id=\"c803ff3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Kde jsou o\u010dek\u00e1v\u00e1n\u00ed shodn\u00e1 a kde by mohly vzniknout konflikty nebo rozd\u00edly?<br>V\u00fdsledkem je praktick\u00fd audit zainteresovan\u00fdch stran, kter\u00fd spole\u010dnosti uk\u00e1\u017ee, zda jej\u00ed projekty skute\u010dn\u011b d\u00e1vaj\u00ed smysl pro v\u0161echny kl\u00ed\u010dov\u00e9 skupiny \u2013 a co je t\u0159eba zlep\u0161it v komunikaci a m\u011b\u0159en\u00ed dopadu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-212813c elementor-widget elementor-widget-heading\" data-id=\"212813c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">V\u00fdzvy a \u00faskal\u00ed posuzov\u00e1n\u00ed dopad\u016f<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3975a19 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3975a19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-362a9af eael-dt-th-align-center elementor-widget__width-inherit eael-table-align-center elementor-widget elementor-widget-eael-data-table\" data-id=\"362a9af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-data-table.default\">\n\t\t\t\t\t\t\t<div class=\"eael-data-table-wrap\" data-table_id=\"362a9af\" id=\"eael-data-table-wrapper-362a9af\" data-custom_responsive=\"false\">\n\t\t\t<table class=\"tablesorter eael-data-table center\" id=\"eael-data-table-362a9af\">\n\t\t\t    <thead>\n\t\t\t        <tr class=\"table-header\">\n\t\t\t\t\t\t\t\t\t            <th class=\"\" id=\"\" colspan=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"data-table-header-text\">Typick\u00e9 \u00faskal\u00ed<\/span><\/th>\n\t\t\t        \t\t\t\t            <th class=\"\" id=\"\" colspan=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"data-table-header-text\">Riziko<\/span><\/th>\n\t\t\t        \t\t\t\t            <th class=\"\" id=\"\" colspan=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"data-table-header-text\">P\u0159\u00edklad<\/span><\/th>\n\t\t\t        \t\t\t\t            <th class=\"\" id=\"\" colspan=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"data-table-header-text\">Jak to \u0159e\u0161it<\/span><\/th>\n\t\t\t        \t\t\t\t        <\/tr>\n\t\t\t    <\/thead>\n\t\t\t  \t<tbody>\n\t\t\t\t\t\t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p><strong>Greenwashing vs. d\u016fv\u011bryhodnost<\/strong><\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Spole\u010dnost hl\u00e1s\u00ed pouze \u201ep\u011bkn\u00e1 \u010d\u00edsla\u201c, ale nedok\u00e1\u017ee p\u0159esv\u011bd\u010dit zainteresovan\u00e9 strany o skute\u010dn\u00fdch dopadech.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Webov\u00e9 str\u00e1nky uv\u00e1d\u011bj\u00ed \u201esni\u017eujeme emise\u201c, ale chyb\u00ed konkr\u00e9tn\u00ed data a nez\u00e1visl\u00e9 ov\u011b\u0159en\u00ed.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tTransparentn\u00ed reporting, vyu\u017e\u00edv\u00e1n\u00ed nez\u00e1visl\u00fdch audit\u016f a ov\u011b\u0159ov\u00e1n\u00ed dat, jasn\u00e1 komunikace fakt\u016f.\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p><strong>Nedostatek dat a m\u011b\u0159itelnosti<\/strong><\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tN\u011bkter\u00e9 dopady (nap\u0159. socioemo\u010dn\u00ed hodnota) je obt\u00ed\u017en\u00e9 kvantifikovat.\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tRodina c\u00edt\u00ed hrdost a kontinuitu, ale neexistuje \u017e\u00e1dn\u00fd ukazatel, kter\u00fd by to jasn\u011b zachycoval.\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tKombinujte tvrd\u00e9 (\u010d\u00edseln\u00e9) a m\u011bkk\u00e9 (pr\u016fzkumy, zp\u011btn\u00e1 vazba) ukazatele; za\u010dn\u011bte s pilotn\u00edmi projekty.\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p><strong>Konflikt mezi kr\u00e1tkodobou n\u00e1vratnost\u00ed investic a dlouhodob\u00fdm dopadem<\/strong><\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tZakladatel po\u017eaduje rychlou odplatu, zat\u00edmco n\u00e1stupci hledaj\u00ed dlouhodob\u00fd odkaz.\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tSol\u00e1rn\u00ed elektr\u00e1rna s dvan\u00e1ctiletou n\u00e1vratnost\u00ed je vn\u00edm\u00e1na jako p\u0159\u00edli\u0161 rizikov\u00e1, i kdy\u017e posiluje dlouhodobou stabilitu.\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tVedte rodinn\u00e9 diskuse o hodnot\u00e1ch; kombinujte rychle ziskov\u00e9 projekty s dlouhodob\u00fdmi investicemi.\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p><strong>R\u016fzn\u00e1 o\u010dek\u00e1v\u00e1n\u00ed z\u00fa\u010dastn\u011bn\u00fdch stran<\/strong><\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tTo, co rodina pova\u017euje za \u00fasp\u011bch, nemus\u00ed sd\u00edlet zam\u011bstnanci ani z\u00e1kazn\u00edci.\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tZ\u00e1kazn\u00edci o\u010dek\u00e1vaj\u00ed ekocertifikace, zat\u00edmco rodina sd\u011bluje p\u0159edev\u0161\u00edm hodnoty a tradici.\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tVytvo\u0159te mapu zainteresovan\u00fdch stran a pravideln\u011b sd\u011blujte v\u00fdsledky ka\u017ed\u00e9 skupin\u011b v jejich vlastn\u00edm srozumiteln\u00e9m jazyce.\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t\t\t\t<tr>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p><strong>Slo\u017eitost a byrokracie<\/strong><\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tSnaha sledovat p\u0159\u00edli\u0161 mnoho ukazatel\u016f \u2192 p\u0159et\u00ed\u017een\u00ed a demotivace.\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tSpole\u010dnost shroma\u017e\u010fuje des\u00edtky kl\u00ed\u010dov\u00fdch ukazatel\u016f v\u00fdkonnosti (KPI), ale nikdo je ve skute\u010dnosti nehodnot\u00ed.\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t   \t\t\t\t\t\t\t\t\t\t\t<td colspan=\"\" rowspan=\"\" class=\"\" id=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"td-content-wrapper\"><div class=\"td-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\tZam\u011b\u0159te se na 3\u20135 kl\u00ed\u010dov\u00fdch ukazatel\u016f, ostatn\u00ed sledujte pouze pro orientaci; pou\u017e\u00edvejte digit\u00e1ln\u00ed dashboardy.\t\t\t\t\t\t\t\t\t\t\t\t<\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/tr>\n\t\t\t        \t\t\t    <\/tbody>\n\t\t\t<\/table>\n\t\t<\/div>\n\t  \t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cca6abe elementor-widget elementor-widget-heading\" data-id=\"cca6abe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Jak na to? Principy \u0159\u00edzen\u00ed rizik <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e26466 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4e26466\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fca390 elementor-widget elementor-widget-text-editor\" data-id=\"8fca390\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Podle metodiky a osv\u011bd\u010den\u00fdch postup\u016f normy ISO 31000 m\u016f\u017eeme s riziky v r\u00e1mci posuzov\u00e1n\u00ed dopad\u016f pracovat n\u00e1sledovn\u011b:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d268f90 elementor-widget__width-inherit elementor-widget elementor-widget-n-accordion\" data-id=\"d268f90\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2200\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2200\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Krok 1: Identifikace <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region region\" aria-labelledby=\"unit1 e-n-accordion-item-2200\" class=\"elementor-element elementor-element-93b1399 e-flex e-con-boxed e-con e-child\" data-id=\"93b1399\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9747916 elementor-widget elementor-widget-text-editor\" data-id=\"9747916\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Jak\u00e1 rizika existuj\u00ed? (nap\u0159. ned\u016fv\u011bra z\u00e1kazn\u00edk\u016f, neplatn\u00e1 data, technologick\u00e1 nejistota) <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2201\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2201\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Krok 2: Anal\u00fdza <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region region\" aria-labelledby=\"unit1 e-n-accordion-item-2201\" class=\"elementor-element elementor-element-f1443da e-flex e-con-boxed e-con e-child\" data-id=\"f1443da\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9adb657 elementor-widget elementor-widget-text-editor\" data-id=\"9adb657\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Jak\u00e1 je pravd\u011bpodobnost a jak\u00fd je dopad? (nap\u0159. po\u0161kozen\u00ed reputace m\u016f\u017ee b\u00fdt zna\u010dn\u00e9, i kdy\u017e je pravd\u011bpodobnost n\u00edzk\u00e1) <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2202\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2202\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Krok 3: Hodnocen\u00ed <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region region\" aria-labelledby=\"unit1 e-n-accordion-item-2202\" class=\"elementor-element elementor-element-9cce7a5 e-flex e-con-boxed e-con e-child\" data-id=\"9cce7a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-241bedb elementor-widget elementor-widget-text-editor\" data-id=\"241bedb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Kter\u00e1 rizika akceptujeme a kter\u00e1 mus\u00edme \u0159\u00eddit?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2203\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2203\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Krok 4: Reakce <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region region\" aria-labelledby=\"unit1 e-n-accordion-item-2203\" class=\"elementor-element elementor-element-d453a87 e-flex e-con-boxed e-con e-child\" data-id=\"d453a87\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56ad263 elementor-widget elementor-widget-text-editor\" data-id=\"56ad263\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Jak zareagujeme: akceptace, zm\u00edrn\u011bn\u00ed, p\u0159enos, eliminace.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2204\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2204\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Krok 5: Monitorov\u00e1n\u00ed a zlep\u0161ov\u00e1n\u00ed <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region region\" aria-labelledby=\"unit1 e-n-accordion-item-2204\" class=\"elementor-element elementor-element-70e547c e-flex e-con-boxed e-con e-child\" data-id=\"70e547c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c38c3b elementor-widget elementor-widget-text-editor\" data-id=\"3c38c3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Rizika se vyv\u00edjej\u00ed; je nutn\u00e9 je monitorovat a pravideln\u011b vyhodnocovat<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53ef617 elementor-widget elementor-widget-heading\" data-id=\"53ef617\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Praktick\u00fd p\u0159\u00edklad \u2013 mapa rizik <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-322dd24 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"322dd24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7386496 elementor-widget elementor-widget-text-editor\" data-id=\"7386496\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Mapa rizik vizualizuje hlavn\u00ed nejistoty, kter\u00e9 mohou nastat b\u011bhem realizace va\u0161eho projektu. N\u00ed\u017ee uveden\u00fd p\u0159\u00edklad ukazuje mapu rizik potravin\u00e1\u0159sk\u00e9 spole\u010dnosti, kter\u00e1 chce spustit nov\u00fd vzd\u011bl\u00e1vac\u00ed program. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5813dae elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-image\" data-id=\"5813dae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"280\" src=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/05\/SUFABU-M14-01-CZ-1024x358.png\" class=\"attachment-large size-large wp-image-6511\" alt=\"\" srcset=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/05\/SUFABU-M14-01-CZ-1024x358.png 1024w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/05\/SUFABU-M14-01-CZ-300x105.png 300w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/05\/SUFABU-M14-01-CZ-768x269.png 768w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/05\/SUFABU-M14-01-CZ.png 1058w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-17c3da1 e-flex e-con-boxed e-con e-child\" data-id=\"17c3da1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-351c20c e-con-full e-flex e-con e-child\" data-id=\"351c20c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7d4791 elementor-widget elementor-widget-heading\" data-id=\"a7d4791\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Osy mapy<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc5dae1 elementor-widget elementor-widget-text-editor\" data-id=\"bc5dae1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Osa X<\/strong> \u2013 Dopad (n\u00edzk\u00fd, st\u0159edn\u00ed, vysok\u00fd): Jak z\u00e1va\u017en\u00e9 budou n\u00e1sledky, pokud k tomu dojde?<\/li><li><strong>Osa Y<\/strong> \u2013 Pravd\u011bpodobnost (n\u00edzk\u00e1, st\u0159edn\u00ed, vysok\u00e1): Jak \u010dasto se m\u016f\u017ee riziko vyskytnout?<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-3a55bde e-con-full e-flex e-con e-child\" data-id=\"3a55bde\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55b2ddb elementor-widget elementor-widget-heading\" data-id=\"55b2ddb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Barevn\u00e9 z\u00f3ny<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16d9eb4 elementor-widget elementor-widget-text-editor\" data-id=\"16d9eb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Zelen\u00e1 <\/strong>= n\u00edzk\u00e9 riziko (nen\u00ed nutn\u00e1 \u017e\u00e1dn\u00e1 v\u011bt\u0161\u00ed pozornost, pouze monitorov\u00e1n\u00ed).<\/li><li><strong>\u017dlut\u00e1 <\/strong>= st\u0159edn\u00ed riziko (vy\u017eaduje preventivn\u00ed opat\u0159en\u00ed nebo pr\u016fb\u011b\u017en\u00e9 sledov\u00e1n\u00ed).<\/li><li><strong>\u010cerven\u00e1 <\/strong>= vysok\u00e9 riziko (mus\u00ed b\u00fdt aktivn\u011b \u0159\u00edzeno nebo projekt upraven).<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-448b036 e-con-full e-flex e-con e-child\" data-id=\"448b036\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1535759 elementor-widget elementor-widget-heading\" data-id=\"1535759\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Specifick\u00e1 rizika (p\u0159\u00edklady)<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9abdee9 elementor-widget elementor-widget-text-editor\" data-id=\"9abdee9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Finan\u010dn\u00ed riziko<\/strong><\/li><li><strong>Riziko po\u0161kozen\u00ed reputace<\/strong> (greenwashing)<\/li><li><strong>Technologick\u00e9 riziko<\/strong> (hodnocen\u00ed programu)<\/li><li><strong>Riziko zalo\u017een\u00e9 na hodnot\u011b<\/strong> (rodinn\u00e9 neshody)<\/li><li><strong>Riziko pro komunitu<\/strong> (nez\u00e1jem ze strany \u0161kol)<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90d8e2b elementor-widget elementor-widget-heading\" data-id=\"90d8e2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Reflexn\u00ed ot\u00e1zky<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-118d71f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"118d71f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7fbd0c elementor-widget elementor-widget-text-editor\" data-id=\"d7fbd0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Jak m\u016f\u017eeme zajistit, aby na\u0161e komunikace o dopadech byla d\u016fv\u011bryhodn\u00e1 a transparentn\u00ed a nesklouzla k greenwashingu?<\/li><li>Kter\u00e9 dopady v na\u0161\u00ed spole\u010dnosti lze snadno m\u011b\u0159it (nap\u0159. spot\u0159eba energie) a kter\u00e9 obt\u00ed\u017en\u011b (nap\u0159. hrdost, d\u016fv\u011bra, soudr\u017enost)? Jak m\u016f\u017eeme tuto propast p\u0159eklenout? <\/li><li>Jak m\u016f\u017eeme sladit kr\u00e1tkodob\u00e9 finan\u010dn\u00ed c\u00edle (ROI) s dlouhodob\u00fdm odkazem pro p\u0159\u00ed\u0161t\u00ed generaci?<\/li><li>Jsou v\u0161ichni na\u0161i zainteresovan\u00ed akt\u00e9\u0159i (rodina, zam\u011bstnanci, z\u00e1kazn\u00edci, komunita, banky) spokojeni s t\u00edm, jak jim prezentujeme v\u00fdsledky a dopady? Kdo je \u201enejv\u00edce opom\u00edjen\u00fd\u201c? <\/li><li>Neshroma\u017e\u010fujeme zbyte\u010dn\u011b p\u0159\u00edli\u0161 mnoho dat? Kter\u00fdch 3-5 ukazatel\u016f by pro n\u00e1s m\u011blo b\u00fdt opravdu kl\u00ed\u010dov\u00fdch? <\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46dd0cd elementor-widget elementor-widget-heading\" data-id=\"46dd0cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00dakol pro rodinnou firmu: \u201eAudit v\u00fdzev a \u00faskal\u00ed\u201c<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5aaf97 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a5aaf97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a388aa5 elementor-widget elementor-widget-text-editor\" data-id=\"a388aa5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tVyberte jeden prob\u00edhaj\u00edc\u00ed nebo pl\u00e1novan\u00fd projekt. Identifikujte 5 hlavn\u00edch \u00faskal\u00ed (nap\u0159. greenwashing, nedostatek dat, n\u00e1vratnost investic vs. tradi\u010dn\u00ed postupy, rozd\u00edln\u00e1 o\u010dek\u00e1v\u00e1n\u00ed z\u00fa\u010dastn\u011bn\u00fdch stran, byrokracie). U ka\u017ed\u00e9ho \u00faskal\u00ed uve\u010fte:  <ul>\n \t<li>Pro\u010d je to pro na\u0161i spole\u010dnost relevantn\u00ed?<\/li>\n \t<li>Jak\u00fd konkr\u00e9tn\u00ed p\u0159\u00edklad z praxe se k tomu vztahuje?<\/li>\n \t<li>Jak\u00e1 opat\u0159en\u00ed m\u016f\u017eeme podniknout ke zm\u00edrn\u011bn\u00ed rizika?<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fdd03b elementor-widget elementor-widget-text-editor\" data-id=\"6fdd03b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Zaznamenejte si odpov\u011bdi do jednoduch\u00e9 \u201etabulky rizik\u201c a prodiskutujte je na rodinn\u00e9 rad\u011b. Nakonec se dohodn\u011bte na 3 prioritn\u00edch kroc\u00edch, kter\u00e9 okam\u017eit\u011b zlep\u0161\u00ed kvalitu va\u0161eho posouzen\u00ed dopad\u016f. V\u00fdstupem je praktick\u00fd rodinn\u00fd ak\u010dn\u00ed pl\u00e1n, kter\u00fd pom\u016f\u017ee spole\u010dnosti vyhnout se nej\u010dast\u011bj\u0161\u00edm n\u00e1strah\u00e1m a zv\u00fd\u0161it d\u016fv\u011bryhodnost jej\u00ed zelen\u00e9 transformace.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1f1109 elementor-widget elementor-widget-heading\" data-id=\"b1f1109\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Posouzen\u00ed dopad\u016f firemn\u00ed komunikace zelen\u00e9 transformace<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d5ce63 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1d5ce63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39689a4 elementor-widget elementor-widget-text-editor\" data-id=\"39689a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Samotn\u00e1 <strong>komunikace <\/strong>je jedn\u00edm z nejd\u016fle\u017eit\u011bj\u0161\u00edch \u201edopad\u016f\u201c zelen\u00e9 transformace. <strong>Zainteresovan\u00e9 strany mus\u00ed ch\u00e1pat ekologick\u00e9 kroky, kter\u00e9 podnik\u00e1te, d\u016fv\u011b\u0159ovat jim a c\u00edtit jejich smysl<\/strong>. Hodnocen\u00ed dopad\u016f firemn\u00ed komunikace proto ur\u010duje, zda spole\u010dnost skute\u010dn\u011b posiluje d\u016fv\u011bru a motivaci, nebo zda existuje riziko greenwashingu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div data-dce-background-image-url=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/Sufabu-line2.png\" role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-50f5992 e-con-full e-flex e-con e-child\" data-id=\"50f5992\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-6cec67a e-con-full e-flex e-con e-child\" data-id=\"6cec67a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5bcd4b0 elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-image\" data-id=\"5bcd4b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"542\" height=\"485\" src=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/SUFABU-M14-icon1.svg\" class=\"attachment-large size-large wp-image-6512\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-355841d elementor-widget elementor-widget-heading\" data-id=\"355841d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Zam\u011bstnanci<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19c90d5 elementor-widget elementor-widget-text-editor\" data-id=\"19c90d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Vid\u00ed, \u017ee jejich pr\u00e1ce m\u00e1 smysl a spole\u010densk\u00fd dopad, co\u017e zvy\u0161uje motivaci a loajalitu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-91d85d1 e-con-full e-flex e-con e-child\" data-id=\"91d85d1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69e1bfd elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-image\" data-id=\"69e1bfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"681\" src=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/SUFABU-M14-icon2.png\" class=\"attachment-large size-large wp-image-6513\" alt=\"\" srcset=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/SUFABU-M14-icon2.png 800w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/SUFABU-M14-icon2-300x255.png 300w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/SUFABU-M14-icon2-768x654.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e0aca9 elementor-widget elementor-widget-heading\" data-id=\"1e0aca9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Rodina<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46bf79e elementor-widget elementor-widget-text-editor\" data-id=\"46bf79e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Reklama posiluje hrdost rodiny na to, \u017ee firma nen\u00ed jen ekonomick\u00fd subjekt, ale nese tak\u00e9 odkaz a odpov\u011bdnost v\u016f\u010di regionu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-ea47646 e-con-full e-flex e-con e-child\" data-id=\"ea47646\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f2fd357 elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-image\" data-id=\"f2fd357\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/SUFABU-M14-icon3.png\" class=\"attachment-large size-large wp-image-6514\" alt=\"\" srcset=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/SUFABU-M14-icon3.png 800w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/SUFABU-M14-icon3-300x300.png 300w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/SUFABU-M14-icon3-150x150.png 150w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/SUFABU-M14-icon3-768x768.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ebbd59 elementor-widget elementor-widget-heading\" data-id=\"8ebbd59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Z\u00e1kazn\u00edci<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2826292 elementor-widget elementor-widget-text-editor\" data-id=\"2826292\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Reklama buduje d\u016fv\u011bru a preferenci zna\u010dky \u2013 lid\u00e9 maj\u00ed d\u016fvod volit produkty spole\u010dnosti p\u0159ed anonymn\u00ed konkurenc\u00ed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-9bdc257 e-con-full e-flex e-con e-child\" data-id=\"9bdc257\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d1f672 elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-image\" data-id=\"1d1f672\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"796\" src=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/SUFABU-M14-icon4.png\" class=\"attachment-large size-large wp-image-6515\" alt=\"\" srcset=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/SUFABU-M14-icon4.png 800w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/SUFABU-M14-icon4-300x300.png 300w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/SUFABU-M14-icon4-150x150.png 150w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/SUFABU-M14-icon4-768x764.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-145a52e elementor-widget elementor-widget-heading\" data-id=\"145a52e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Komunita a \u0161koly<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9593654 elementor-widget elementor-widget-text-editor\" data-id=\"9593654\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Vn\u00edmaj\u00ed, \u017ee firma aktivn\u011b p\u0159isp\u00edv\u00e1 k rozvoji regionu, co\u017e posiluje jej\u00ed reputaci jako \u201edobr\u00e9ho souseda\u201c.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-9f41967 e-con-full e-flex e-con e-child\" data-id=\"9f41967\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8da535d elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-image\" data-id=\"8da535d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"747\" height=\"800\" src=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/SUFABU-M14-icon5.png\" class=\"attachment-large size-large wp-image-6516\" alt=\"\" srcset=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/SUFABU-M14-icon5.png 747w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/04\/SUFABU-M14-icon5-280x300.png 280w\" sizes=\"(max-width: 747px) 100vw, 747px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b4507c elementor-widget elementor-widget-heading\" data-id=\"4b4507c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Investo\u0159i a banky<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f2dc4c elementor-widget elementor-widget-text-editor\" data-id=\"9f2dc4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Vid\u00ed jasn\u011b komunikovan\u00fd projekt se zdokumentovan\u00fdmi v\u00fdsledky \u2192 zvy\u0161uj\u00edc\u00ed se d\u016fv\u011bryhodnost a usnad\u0148uj\u00edc\u00ed p\u0159\u00edstup k financov\u00e1n\u00ed ESG.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-5f97e79 e-con-full e-flex e-con e-child\" data-id=\"5f97e79\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-c840ec9 e-con-full e-flex e-con e-child\" data-id=\"c840ec9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-02e16d2 e-con-full e-flex e-con e-child\" data-id=\"02e16d2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-80111f6 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"80111f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Ekonomick\u00e9 a reputa\u010dn\u00ed dopady komunikace<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-2fb2009 e-con-full e-flex e-con e-child\" data-id=\"2fb2009\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-5fbb41d e-con-full e-flex e-con e-child\" data-id=\"5fbb41d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-830b43d elementor-widget elementor-widget-heading\" data-id=\"830b43d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">01<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6b6e68 elementor-widget elementor-widget-text-editor\" data-id=\"e6b6e68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>P\u0159\u00ednos<\/strong>: Lep\u0161\u00ed reputace p\u0159itahuje z\u00e1kazn\u00edky a usnad\u0148uje p\u0159\u00edstup k financov\u00e1n\u00ed.<\/li><li><strong>Ukazatele<\/strong>: R\u016fst prodeje \u201ezelen\u00fdch\u201c produkt\u016f, po\u010det medi\u00e1ln\u00edch zm\u00ednek, ESG rating.<\/li><li><strong>P\u0159\u00edklad<\/strong>: Firma transparentn\u011b sd\u00edl\u00ed data o CO\u2082, a d\u00edky tomu z\u00edsk\u00e1 od banky v\u00fdhodn\u011bj\u0161\u00ed \u00fav\u011br.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-fc18f93 e-con-full e-flex e-con e-child\" data-id=\"fc18f93\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-43197ba e-con-full e-flex e-con e-child\" data-id=\"43197ba\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48b2460 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"48b2460\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Soci\u00e1ln\u00ed dopady komunikace<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-57853f5 e-con-full e-flex e-con e-child\" data-id=\"57853f5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-293e2e2 e-con-full e-flex e-con e-child\" data-id=\"293e2e2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ce1bcd elementor-widget elementor-widget-heading\" data-id=\"3ce1bcd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">02<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b34ed13 elementor-widget elementor-widget-text-editor\" data-id=\"b34ed13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>P\u0159\u00ednos<\/strong>: Zam\u011bstnanci ch\u00e1pou smysl transformace a c\u00edt\u00ed hrdost.<\/li><li><strong>Ukazatele<\/strong>: V\u00fdsledky intern\u00edch pr\u016fzkum\u016f, m\u00edra zapojen\u00ed do eko-projekt\u016f.<\/li><li><strong>P\u0159\u00edklad<\/strong>: Intern\u00ed newsletter vysv\u011btluje smysl ka\u017ed\u00e9 investice &#8211; fluktuace zam\u011bstnanc\u016f klesne.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-0585a11 e-con-full e-flex e-con e-child\" data-id=\"0585a11\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-8b0f45f e-con-full e-flex e-con e-child\" data-id=\"8b0f45f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b556dfe elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"b556dfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Dopady na z\u00e1kazn\u00edky a komunitu<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-3fe9443 e-con-full e-flex e-con e-child\" data-id=\"3fe9443\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-27bab5c e-con-full e-flex e-con e-child\" data-id=\"27bab5c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72f6010 elementor-widget elementor-widget-heading\" data-id=\"72f6010\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">03<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d74cd9 elementor-widget elementor-widget-text-editor\" data-id=\"5d74cd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>P\u0159\u00ednos<\/strong>: Z\u00e1kazn\u00edci a komunita zna\u010dce d\u016fv\u011b\u0159uj\u00ed a vn\u00edmaj\u00ed ji jako \u201edobr\u00e9ho souseda\u201c.<\/li><li><strong>Ukazatele<\/strong>: NPS (Net Promoter Score), pod\u00edl z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed uv\u00e1d\u011bj\u00ed ekologii jako d\u016fvod n\u00e1kupu, zp\u011btn\u00e1 vazba od obce.<\/li><li><strong>P\u0159\u00edklad<\/strong>: Rodinn\u00fd pivovar p\u0159edstav\u00ed projekt v\u00fdsadby strom\u016f &#8211; komunita pos\u00edl\u00ed loajalitu a z\u00e1kazn\u00edci se s firmou v\u00edce ztoto\u017en\u00ed.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bac74a elementor-widget elementor-widget-heading\" data-id=\"5bac74a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00dakol pro rodinnou firmu: ,,Audit dopad\u016f komunikace\u201c<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93827af elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"93827af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b1756a elementor-widget elementor-widget-text-editor\" data-id=\"0b1756a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Vyberte t\u0159i konkr\u00e9tn\u00ed komunika\u010dn\u00ed aktivity va\u0161\u00ed firmy (nap\u0159. tiskovou zpr\u00e1vu, p\u0159\u00edsp\u011bvek na soci\u00e1ln\u00edch s\u00edt\u00edch, intern\u00ed newsletter apod.). Zhodno\u0165te je z pohledu zainteresovan\u00fdch akt\u00e9r\u016f (rodina, zam\u011bstnanci, z\u00e1kazn\u00edci, komunita, banka). Odpov\u011bzte:  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5a87b9 elementor-widget elementor-widget-text-editor\" data-id=\"f5a87b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Jsou sd\u011blen\u00ed srozumiteln\u00e1?<\/li><li>Jsou podlo\u017eeny konkr\u00e9tn\u00edmi daty, nebo pouze slogany?<\/li><li>D\u00e1vaj\u00ed zainteresovan\u00fdm stran\u00e1m pocit d\u016fv\u011bry a smysluplnosti?<\/li><\/ul><p>Vytvo\u0159te tabulku, ve kter\u00e9 zhodnot\u00edte dopady komunikace, a navrhn\u011bte 2-3 kroky ke zlep\u0161en\u00ed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27ac024 elementor-widget elementor-widget-heading\" data-id=\"27ac024\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Z\u00e1v\u011bre\u010dn\u00e1 my\u0161lenka<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73f22d2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"73f22d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-443ce59 elementor-widget elementor-widget-text-editor\" data-id=\"443ce59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Hodnocen\u00ed dopad\u016f nen\u00ed jen technick\u00fd n\u00e1stroj, ale p\u0159edev\u0161\u00edm zp\u016fsob, jak d\u00e1t smysl cel\u00e9 zelen\u00e9 transformaci. Rodinn\u00e9 podniky maj\u00ed d\u00edky sv\u00fdm hodnot\u00e1m a dlouhodob\u00e9 perspektiv\u011b jedine\u010dnou p\u0159\u00edle\u017eitost uk\u00e1zat, \u017ee \u00fasp\u011bch se nem\u011b\u0159\u00ed pouze finan\u010dn\u00edmi v\u00fdsledky. Stejn\u011b d\u016fle\u017eit\u00e9 jsou environment\u00e1ln\u00ed p\u0159\u00ednosy, soci\u00e1ln\u00ed soudr\u017enost, d\u016fv\u011bra z\u00e1kazn\u00edk\u016f a reputace v komunit\u011b. \u201eSkute\u010dn\u00fd odkaz rodinn\u00e9ho podniku se nepo\u010d\u00edt\u00e1 jen v \u010d\u00edslech, ale v tom, jak\u00fd sv\u011bt zanech\u00e1v\u00e1 sv\u00fdm d\u011btem a komunit\u011b, ve kter\u00e9 p\u016fsob\u00ed.&#8220;   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"activity\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"activity\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 2. Sebehodnocen\u00ed <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"activity\" class=\"elementor-element elementor-element-bd928f7 e-con-full e-flex e-con e-child\" data-id=\"bd928f7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-86232ec elementor-widget__width-initial elementor-widget elementor-widget-shortcode\" data-id=\"86232ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"h5p-content\" data-content-id=\"28\"><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"sec-divide\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"sec-divide\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 3. Zdroje a \u010detba <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"sec-divide\" class=\"elementor-element elementor-element-e699579 e-con-full e-flex e-con e-child\" data-id=\"e699579\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59eddd0 elementor-widget elementor-widget-text-editor\" data-id=\"59eddd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>ESG News.<\/strong>  (2025). ESG News \u2013 Sustainability News, ESG Investing, Events &#8230; ESG News. Web pln\u00fd aktu\u00e1ln\u00edch novinek, report\u016f a analytick\u00fdch \u010dl\u00e1nk\u016f o trendech v ESG, zelen\u00fdch technologi\u00edch, regulaci a klimatick\u00e9m financov\u00e1n\u00ed. Odkaz na web: <a href=\"https:\/\/esgnews.com\/\">esgnews.com<\/a> <\/li><li><strong>FamilyBusiness.org<\/strong>. (2025). Family Business \u2013 Improving entrepreneurship and family business effectiveness through research and sharing of best practices. Blog a v\u00fdzkumn\u00e9 studie v\u011bnovan\u00e9 tomu, jak rodinn\u00e9 firmy p\u0159istupuj\u00ed k ekologick\u00e9 transformaci, v\u010detn\u011b jejich specifick\u00fdch v\u00fdhod a v\u00fdzev. Odkaz na web: <a href=\"https:\/\/familybusiness.org\/\">familybusiness.org<\/a> <\/li><li><strong>IMD \u2013 Institute for Management Development<\/strong>. (2024). How green are family businesses? iBy IMD.<br\/>Blog a v\u00fdzkumn\u00e9 studie zam\u011b\u0159en\u00e9 na to, jak rodinn\u00e9 podniky p\u0159istupuj\u00ed k ekologick\u00e9 transformaci, v\u010detn\u011b jejich specifick\u00fdch v\u00fdhod a v\u00fdzev. Odkaz na webov\u00e9 str\u00e1nky: <a href=\"htpps:\/\/www.imd.org\/\">imd.org<\/a>.  <\/li><li><strong>Family Firm Institute (FFI)<\/strong>. (2025). Family Business Review &#038; FFI Practitioner.<br\/>Profesn\u00ed asociace s p\u0159\u00edstupem k recenzovan\u00e9mu \u010dasopisu Family Business Review a praktick\u00fdm newsletter\u016fm zam\u011b\u0159en\u00fdm na strategii, governance a udr\u017eitelnost v rodinn\u00fdch firm\u00e1ch. Odkaz na web: <a href=\"https:\/\/www.ffi.org\/\">ffi.org<\/a>. <\/li><li><strong>Circular Economy Alliance<\/strong>. (2025). Circular Economy Alliance: Home.<br\/>Platforma zam\u011b\u0159en\u00e1 na vzd\u011bl\u00e1v\u00e1n\u00ed, sd\u00edlen\u00ed znalost\u00ed a podporu zav\u00e1d\u011bn\u00ed princip\u016f cirkul\u00e1rn\u00ed ekonomiky ve firm\u00e1ch, v\u010detn\u011b rodinn\u00fdch podnik\u016f. Odkaz na web: <a href=\"https:\/\/circulareconomyalliance.com\/\">circulareconomyalliance.com<\/a> <\/li><li><strong>IESE Family Business Blog<\/strong>. (2025). The \u201cS\u201d in ESG: Social commitment in family business. <br>Univerzitn\u00ed blog reflektuj\u00edc\u00ed roli spole\u010densk\u00e9 odpov\u011bdnosti a hodnot v rodinn\u00fdch firm\u00e1ch, s praktick\u00fdmi post\u0159ehy k propojen\u00ed ESG a rodinn\u00e9 dynamiky. Odkaz na web: <a href=\"https:\/\/blog.iese.edu\/family-business3\/\">blog.iese.edu\/family-business3<\/a> <\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1983\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1983\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 4. Reference <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1983\" class=\"elementor-element elementor-element-1de0486 e-con-full e-flex e-con e-child\" data-id=\"1de0486\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ccae657 elementor-widget elementor-widget-text-editor\" data-id=\"ccae657\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Jaffe, D. (2020). Vyp\u016fj\u010deno od va\u0161ich vnou\u010dat: V\u00fdvoj rodinn\u00fdch podnik\u016f, kter\u00e9 vydr\u017e\u00ed 100 let. Wiley.  <\/li><li>Miller, D., &#038; Le Breton-Miller, I. (2011). \u0158\u00edzen\u00ed s dlouhodob\u00fdm horizontem: Lekce konkuren\u010dn\u00ed v\u00fdhody od skv\u011bl\u00fdch rodinn\u00fdch firem. Harvard Business School Press.  <\/li><li>Kraus, S., Clauss, T., &#038; Kallmuenzer, A. (eds.). (2023). (2023). V\u00fdzkumn\u00e1 p\u0159\u00edru\u010dka o rodinn\u00e9m podnik\u00e1n\u00ed. Edward Elgar Publishing. <\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-6518","module","type-module","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/learning.greensufabu.eu\/cs\/wp-json\/wp\/v2\/module\/6518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/learning.greensufabu.eu\/cs\/wp-json\/wp\/v2\/module"}],"about":[{"href":"https:\/\/learning.greensufabu.eu\/cs\/wp-json\/wp\/v2\/types\/module"}],"version-history":[{"count":8,"href":"https:\/\/learning.greensufabu.eu\/cs\/wp-json\/wp\/v2\/module\/6518\/revisions"}],"predecessor-version":[{"id":7473,"href":"https:\/\/learning.greensufabu.eu\/cs\/wp-json\/wp\/v2\/module\/6518\/revisions\/7473"}],"wp:attachment":[{"href":"https:\/\/learning.greensufabu.eu\/cs\/wp-json\/wp\/v2\/media?parent=6518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}