{"id":5919,"date":"2026-03-26T08:13:19","date_gmt":"2026-03-26T08:13:19","guid":{"rendered":"https:\/\/learning.greensufabu.eu\/module\/conocimiento-del-sector-y-de-la-competencia"},"modified":"2026-07-20T10:30:57","modified_gmt":"2026-07-20T10:30:57","slug":"conocimiento-del-sector-y-de-la-competencia","status":"publish","type":"module","link":"https:\/\/learning.greensufabu.eu\/es\/module\/conocimiento-del-sector-y-de-la-competencia","title":{"rendered":"Conocimiento del sector y de la competencia"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5919\" class=\"elementor elementor-5919 elementor-2551\" data-elementor-post-type=\"module\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a604390 e-con-full e-flex e-con e-parent\" data-id=\"a604390\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd9e617 elementor-widget__width-inherit elementor-widget elementor-widget-n-accordion\" data-id=\"bd9e617\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"unit1\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"unit1\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 1. Transformaci\u00f3n de la industria <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-4c502b6 e-con-full e-flex e-con e-child\" data-id=\"4c502b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-7b25aa4 e-con-full e-flex e-con e-child\" data-id=\"7b25aa4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-d1b1620 e-con-full e-flex e-con e-child\" data-id=\"d1b1620\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-1db5b7b e-con-full e-flex e-con e-child\" data-id=\"1db5b7b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-36aca1d e-con-full e-flex e-con e-child\" data-id=\"36aca1d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a44ca83 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"a44ca83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"737\" height=\"800\" src=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/03\/Sufabu-M03-02.png\" class=\"attachment-large size-large wp-image-5906\" alt=\"\" srcset=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/03\/Sufabu-M03-02.png 737w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/03\/Sufabu-M03-02-276x300.png 276w\" sizes=\"(max-width: 737px) 100vw, 737px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-title-color=\"#FFFFFF\" class=\"elementor-element elementor-element-f16efc1 elementor-widget elementor-widget-heading\" data-id=\"f16efc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Energ\u00eda limpia<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-20d3e98 e-con-full e-flex e-con e-child\" data-id=\"20d3e98\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-dce-background-color=\"#4C6F6EEB\" role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-1b59c22 e-con-full e-flex e-con e-child\" data-id=\"1b59c22\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0c38442 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"0c38442\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"797\" height=\"800\" src=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/03\/Sufabu-M03-03.png\" class=\"attachment-large size-large wp-image-5907\" alt=\"\" srcset=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/03\/Sufabu-M03-03.png 797w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/03\/Sufabu-M03-03-300x300.png 300w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/03\/Sufabu-M03-03-150x150.png 150w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/03\/Sufabu-M03-03-768x771.png 768w\" sizes=\"(max-width: 797px) 100vw, 797px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-title-color=\"#FFFFFF\" class=\"elementor-element elementor-element-ae26fb6 elementor-widget elementor-widget-heading\" data-id=\"ae26fb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Econom\u00eda<br>circular<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-0530752 e-con-full e-flex e-con e-child\" data-id=\"0530752\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e1ae0e1 elementor-widget elementor-widget-heading\" data-id=\"e1ae0e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">PACTO VERDE DE LA UE<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a69c6b7 elementor-widget elementor-widget-text-editor\" data-id=\"a69c6b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Objetivo para 2050<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#85AF30EB\" role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-051ba4f e-con-full e-flex e-con e-child\" data-id=\"051ba4f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e0cc7f dce_masking-none elementor-widget elementor-widget-image\" data-id=\"3e0cc7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/03\/Sufabu-M03-04.png\" class=\"attachment-large size-large wp-image-5908\" alt=\"\" srcset=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/03\/Sufabu-M03-04.png 800w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/03\/Sufabu-M03-04-300x300.png 300w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/03\/Sufabu-M03-04-150x150.png 150w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/03\/Sufabu-M03-04-768x768.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-title-color=\"#FFFFFF\" class=\"elementor-element elementor-element-4a85ea2 elementor-widget elementor-widget-heading\" data-id=\"4a85ea2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Biodiversidad<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-a42cfc0 e-con-full e-flex e-con e-child\" data-id=\"a42cfc0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-dce-background-color=\"#5F8559EB\" role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-b93a7c8 e-con-full e-flex e-con e-child\" data-id=\"b93a7c8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e0ad09 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"5e0ad09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/03\/Sufabu-M03-05.png\" class=\"attachment-large size-large wp-image-5909\" alt=\"\" srcset=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/03\/Sufabu-M03-05.png 800w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/03\/Sufabu-M03-05-300x300.png 300w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/03\/Sufabu-M03-05-150x150.png 150w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/03\/Sufabu-M03-05-768x768.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-title-color=\"#FFFFFF\" class=\"elementor-element elementor-element-d8b794c elementor-widget elementor-widget-heading\" data-id=\"d8b794c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Transporte<br>sostenible<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52fd3f1 elementor-widget elementor-widget-heading\" data-id=\"52fd3f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Objetivo para 2030: -55% de emisiones de gases de efecto invernadero<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-e2b4333 e-con-full e-flex e-con e-child\" data-id=\"e2b4333\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-307efa8 elementor-widget elementor-widget-text-editor\" data-id=\"307efa8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>La econom\u00eda verde est\u00e1 transformando la competencia. A factores tradicionales como el precio y la calidad se suman ahora la transparencia y la sostenibilidad. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit1\" class=\"elementor-element elementor-element-35b0ca7 e-con-full e-flex e-con e-child\" data-id=\"35b0ca7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d2a925 elementor-widget elementor-widget-heading\" data-id=\"7d2a925\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">El cambio:<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1465966 elementor-widget elementor-widget-text-editor\" data-id=\"1465966\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Desde elementos ecol\u00f3gicos aislados hasta la reestructuraci\u00f3n fundamental de industrias enteras.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"unit2\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"unit2\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 2. Comprender la din\u00e1mica de sostenibilidad espec\u00edfica de cada sector. <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"unit2\" class=\"elementor-element elementor-element-2ee587d e-con-full e-flex e-con e-child\" data-id=\"2ee587d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e8d29c elementor-widget elementor-widget-text-editor\" data-id=\"7e8d29c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>El Pacto Verde Europeo no es una ley \u00fanica, sino una red de estrategias que influyen de manera diferente en cada sector. Para las empresas familiares, comprender c\u00f3mo estos cambios afectan a su sector es fundamental para planificar una estrategia de sostenibilidad realista. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit2\" class=\"elementor-element elementor-element-ade2841 e-con-full e-flex e-con e-child\" data-id=\"ade2841\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"unit2\" class=\"elementor-element elementor-element-3553e1d e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"3553e1d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d6fff8 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"5d6fff8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Sector<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f49e3e elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"3f49e3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Enfoque clave en la sostenibilidad<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit2\" class=\"elementor-element elementor-element-a97be24 e-con-full e-flex e-con e-child\" data-id=\"a97be24\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"unit2\" class=\"elementor-element elementor-element-a0e22dc e-con-full e-flex e-con e-child\" data-id=\"a0e22dc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e8b516 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"7e8b516\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ec36f9 elementor-widget elementor-widget-heading\" data-id=\"0ec36f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Alimentaci\u00f3n y agricultura<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fc05e7 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4fc05e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Transparencia en la cadena de suministro, certificaciones org\u00e1nicas, reducci\u00f3n del uso de pesticidas y conservaci\u00f3n del agua.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit2\" class=\"elementor-element elementor-element-0a2eddb e-con-full e-flex e-con e-child\" data-id=\"0a2eddb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"unit2\" class=\"elementor-element elementor-element-ac95ede e-con-full e-flex e-con e-child\" data-id=\"ac95ede\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37fb84a elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"37fb84a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82aeb5f elementor-widget elementor-widget-heading\" data-id=\"82aeb5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Minorista<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1179540 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1179540\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Reducci\u00f3n de residuos de envases, pr\u00e1cticas laborales \u00e9ticas y principios de econom\u00eda circular (programas de devoluci\u00f3n).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit2\" class=\"elementor-element elementor-element-0bc07a5 e-con-full e-flex e-con e-child\" data-id=\"0bc07a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"unit2\" class=\"elementor-element elementor-element-2eb7610 e-con-full e-flex e-con e-child\" data-id=\"2eb7610\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c5b2fb4 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"c5b2fb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c32995 elementor-widget elementor-widget-heading\" data-id=\"6c32995\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Turismo<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf205c2 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"bf205c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Minimizar el impacto en los ecosistemas locales, apoyar a las comunidades locales y lograr la eficiencia energ\u00e9tica en el sector de la hosteler\u00eda.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit2\" class=\"elementor-element elementor-element-95bf27c e-con-full e-flex e-con e-child\" data-id=\"95bf27c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"unit2\" class=\"elementor-element elementor-element-c130e68 e-con-full e-flex e-con e-child\" data-id=\"c130e68\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b7b781e elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"b7b781e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e6e915 elementor-widget elementor-widget-heading\" data-id=\"5e6e915\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Fabricaci\u00f3n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c9c55a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0c9c55a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Eficiencia de los recursos, reducci\u00f3n de emisiones, gesti\u00f3n de residuos y simbiosis industrial (reutilizaci\u00f3n de subproductos).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"unit3\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"unit3\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 3. Trazando tu rumbo: mapeo de la sostenibilidad de la industria <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"unit3\" class=\"elementor-element elementor-element-04d2782 e-con-full e-flex e-con e-child\" data-id=\"04d2782\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-695a518 elementor-widget elementor-widget-text-editor\" data-id=\"695a518\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Para que una empresa familiar pueda afrontar con \u00e9xito la transici\u00f3n ecol\u00f3gica, es fundamental comprender la posici\u00f3n de su sector en t\u00e9rminos de impacto ambiental, regulaci\u00f3n y oportunidades de mercado. Este proceso, conocido como <strong>mapeo de sostenibilidad sectorial,<\/strong> ofrece una visi\u00f3n clara de la situaci\u00f3n actual del sector y hacia d\u00f3nde se dirige el cambio. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03c18b6 elementor-widget elementor-widget-text-editor\" data-id=\"03c18b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"_28USrA _2ENCSQ XN6uKA _4N4NA\"><span class=\"a_GcMg\">Cada industria deja una huella \u00fanica en el planeta. Algunas, como la textil, consumen enormes cantidades de agua y productos qu\u00edmicos. Otras, como la manufactura y el transporte, son grandes consumidoras de energ\u00eda. Y luego est\u00e1n las que, como la de embalaje, generan monta\u00f1as de residuos.   <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0f32dc elementor-widget elementor-widget-heading\" data-id=\"c0f32dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mapeo de la sostenibilidad<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25310aa elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"25310aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Identificar estas \u00e1reas revela d\u00f3nde se encuentran las mayores oportunidades de innovaci\u00f3n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit3\" class=\"elementor-element elementor-element-0be0318 e-flex e-con-boxed e-con e-child\" data-id=\"0be0318\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div role=\"region\" aria-labelledby=\"unit3\" class=\"elementor-element elementor-element-98d55ad e-con-full e-flex e-con e-child\" data-id=\"98d55ad\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ff3774 elementor-widget elementor-widget-heading\" data-id=\"7ff3774\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Entradas clave<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a7408c elementor-position-left elementor-vertical-align-middle dce_masking-none elementor-widget elementor-widget-image-box\" data-id=\"1a7408c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"542\" height=\"544\" src=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/03\/Sufabu-M03-06.svg\" class=\"attachment-full size-full wp-image-5910\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><h5 class=\"elementor-image-box-title\">Consumo de energ\u00eda<\/h5><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d10808 elementor-position-left elementor-vertical-align-middle dce_masking-none elementor-widget elementor-widget-image-box\" data-id=\"2d10808\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"760\" src=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/03\/Sufabu-M03-07.png\" class=\"attachment-full size-full wp-image-5911\" alt=\"\" srcset=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/03\/Sufabu-M03-07.png 800w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/03\/Sufabu-M03-07-300x285.png 300w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/03\/Sufabu-M03-07-768x730.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><div class=\"elementor-image-box-content\"><h5 class=\"elementor-image-box-title\">Materias primas<\/h5><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82b1719 elementor-position-left elementor-vertical-align-middle dce_masking-none elementor-widget elementor-widget-image-box\" data-id=\"82b1719\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"542\" height=\"750\" src=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/03\/Sufabu-M03-08.svg\" class=\"attachment-full size-full wp-image-5912\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><h5 class=\"elementor-image-box-title\">Uso del agua<\/h5><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit3\" class=\"elementor-element elementor-element-d8e222a e-con-full e-flex e-con e-child\" data-id=\"d8e222a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5945358 elementor-widget elementor-widget-heading\" data-id=\"5945358\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Resultados clave<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4c5e4e elementor-position-left elementor-vertical-align-middle dce_masking-none elementor-widget elementor-widget-image-box\" data-id=\"c4c5e4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"542\" height=\"628\" src=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/03\/Sufabu-M03-09-1.svg\" class=\"attachment-full size-full wp-image-5913\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><h5 class=\"elementor-image-box-title\">Emisiones de carbono<\/h5><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a3ecaa elementor-position-left elementor-vertical-align-middle dce_masking-none elementor-widget elementor-widget-image-box\" data-id=\"6a3ecaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"542\" height=\"546\" src=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/03\/Sufabu-M03-10.svg\" class=\"attachment-full size-full wp-image-5914\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><h5 class=\"elementor-image-box-title\">Generaci\u00f3n de residuos<\/h5><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c355146 elementor-position-left elementor-vertical-align-middle dce_masking-none elementor-widget elementor-widget-image-box\" data-id=\"c355146\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"542\" height=\"542\" src=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/03\/Sufabu-M03-11.svg\" class=\"attachment-full size-full wp-image-5915\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><h5 class=\"elementor-image-box-title\">Subproductos<\/h5><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-image-url=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/03\/Sufabu-line.png\" role=\"region\" aria-labelledby=\"unit3\" class=\"elementor-element elementor-element-4afe65d e-con-full e-flex e-con e-child\" data-id=\"4afe65d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div role=\"region\" aria-labelledby=\"unit3\" class=\"elementor-element elementor-element-92ec9bb e-con-full e-flex e-con e-child\" data-id=\"92ec9bb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e0ebfee elementor-widget elementor-widget-heading\" data-id=\"e0ebfee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">1<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfe7264 elementor-widget elementor-widget-heading\" data-id=\"dfe7264\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">\u00c1rea de cobertura del sector del mapa<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit3\" class=\"elementor-element elementor-element-089db77 e-con-full e-flex e-con e-child\" data-id=\"089db77\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c5e5b9b elementor-widget elementor-widget-heading\" data-id=\"c5e5b9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">2<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35d4610 elementor-widget elementor-widget-heading\" data-id=\"35d4610\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Identificar entradas\/salidas<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit3\" class=\"elementor-element elementor-element-cc4a211 e-con-full e-flex e-con e-child\" data-id=\"cc4a211\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a8edd8 elementor-widget elementor-widget-heading\" data-id=\"8a8edd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">3<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46595d1 elementor-widget elementor-widget-heading\" data-id=\"46595d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Analizar las regulaciones<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit3\" class=\"elementor-element elementor-element-1939700 e-con-full e-flex e-con e-child\" data-id=\"1939700\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-04f4296 elementor-widget elementor-widget-heading\" data-id=\"04f4296\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">4<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5e5c9e elementor-widget elementor-widget-heading\" data-id=\"f5e5c9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Identificar oportunidades<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee883da elementor-widget elementor-widget-heading\" data-id=\"ee883da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Evaluaci\u00f3n comparativa<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6143a0b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6143a0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13630ac elementor-widget elementor-widget-text-editor\" data-id=\"13630ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Si bien las leyes establecen los m\u00ednimos, los est\u00e1ndares de sostenibilidad voluntarios y los sistemas de certificaci\u00f3n suelen definir el liderazgo. Estos van m\u00e1s all\u00e1 del cumplimiento normativo e influyen en las industrias a trav\u00e9s de sistemas reconocidos mundialmente como FSC (para productos de papel y madera), Fairtrade (para alimentos y agricultura) o ISO 14001 (para la gesti\u00f3n ambiental). Lo que antes se consideraba un extra opcional, ahora se est\u00e1 convirtiendo en un requisito indispensable. En muchas cadenas de suministro B2B, estas certificaciones no son solo distintivos de prestigio: son la puerta de entrada a nuevos mercados, la clave para establecer alianzas con grandes clientes y la demostraci\u00f3n de un compromiso genuino con la sostenibilidad.   <\/p><div><p>Para que este paso crucial sea concreto y pr\u00e1ctico, las empresas familiares tienen a su disposici\u00f3n un recurso gratuito e invaluable: <strong>el Mapa de Normas de la ITC.<\/strong><\/p><p>Desarrollada por el Centro de Comercio Internacional y fundada por la Uni\u00f3n Europea, esta plataforma en l\u00ednea es uno de los recursos globales m\u00e1s completos para explorar los est\u00e1ndares de sostenibilidad. Est\u00e1 dise\u00f1ada para simplificar el mundo de las certificaciones y ayudar a las empresas a tomar decisiones informadas. <\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ceb6b42 elementor-widget elementor-widget-heading\" data-id=\"ceb6b42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mapa de est\u00e1ndares de la ITC:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b2233c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6b2233c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit3\" class=\"elementor-element elementor-element-c3dbf61 e-con-full e-flex e-con e-child\" data-id=\"c3dbf61\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"unit3\" class=\"elementor-element elementor-element-93e720b e-con-full e-flex e-con e-child\" data-id=\"93e720b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d381d50 elementor-widget elementor-widget-text-editor\" data-id=\"d381d50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><p>Abarca m\u00e1s de 300 est\u00e1ndares e iniciativas de sostenibilidad en diversos sectores e industrias.<\/p><\/li><li><p>Permite una comparaci\u00f3n detallada de los requisitos de certificaci\u00f3n (por ejemplo, criterios ambientales, sociales, de trazabilidad y de gobernanza).<\/p><\/li><li><p>Proporciona filtros por sector y regi\u00f3n, para que las empresas puedan ver r\u00e1pidamente qu\u00e9 normas se aplican a su tipo de producto o mercado de exportaci\u00f3n.<\/p><\/li><li><p>Ofrece informaci\u00f3n pr\u00e1ctica sobre costes, requisitos de auditor\u00eda y temas clave (clima, mano de obra, biodiversidad, etc.), lo que facilita la evaluaci\u00f3n de la viabilidad.<\/p><\/li><li><p>Facilita la evaluaci\u00f3n comparativa: las empresas familiares pueden comprobar qu\u00e9 est\u00e1ndares est\u00e1n adoptando sus competidores y si alinearse con ellos podr\u00eda abrirles nuevos mercados.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebabb7f elementor-widget elementor-widget-text-editor\" data-id=\"ebabb7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/standardsmap.org\/en\/home\">standardsmap.org\/en\/home<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit3\" class=\"elementor-element elementor-element-e0cc30b e-con-full e-flex e-con e-child\" data-id=\"e0cc30b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c660f9b dce_masking-none elementor-widget elementor-widget-video\" data-id=\"c660f9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=00fcQ7Q1kLk&amp;t=1s&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0b2b17 elementor-widget elementor-widget-heading\" data-id=\"b0b2b17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Mapa de est\u00e1ndares - 10.\u00ba aniversario<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a498c4 elementor-widget elementor-widget-heading\" data-id=\"5a498c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Centro de Conocimiento del Mapa de Normas del ITC<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ece6980 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ece6980\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f624127 elementor-widget elementor-widget-text-editor\" data-id=\"f624127\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>El <strong>Centro de Conocimiento del Mapa de Normas del ITC<\/strong> es un poderoso aliado para las pymes familiares que buscan crecer de forma sostenible. Aporta claridad a lo que a menudo parece un laberinto de normas de sostenibilidad, transformando la complejidad en conocimiento pr\u00e1ctico. <\/p><p>La plataforma es m\u00e1s que una base de datos: es un espacio de aprendizaje integral. A trav\u00e9s de sus secciones de Metodolog\u00eda, Datos, Aprendizaje en l\u00ednea, Tutoriales, Preguntas frecuentes y Glosario, las empresas familiares pueden explorar c\u00f3mo se crean los est\u00e1ndares de sostenibilidad, c\u00f3mo se verifica la informaci\u00f3n y c\u00f3mo aprovechar estos conocimientos. <\/p><p>Al navegar por la plataforma, las pymes pueden descubrir qu\u00e9 certificaciones se ajustan a sus productos y mercados objetivo, comparar su progreso con el de otras empresas del sector y comprender qu\u00e9 significa realmente cumplir con est\u00e1ndares espec\u00edficos en la pr\u00e1ctica. No se trata solo de aprendizaje te\u00f3rico: es una forma de traducir la sostenibilidad en decisiones empresariales cotidianas. Con una comprensi\u00f3n m\u00e1s clara de los est\u00e1ndares y las expectativas, las empresas familiares pueden mejorar su desempe\u00f1o ambiental, responder con confianza a las demandas de clientes y proveedores, y consolidar su posici\u00f3n en la creciente econom\u00eda verde.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05c823e elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-video\" data-id=\"05c823e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/hTUonsw-H58?si=nhKEkp1isImHkoB2&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit3\" class=\"elementor-element elementor-element-6790097 e-con-full e-flex e-con e-child\" data-id=\"6790097\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2dc32d3 elementor-widget elementor-widget-heading\" data-id=\"2dc32d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Aplicaci\u00f3n en el mundo real<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7c3d90 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b7c3d90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87af31a elementor-widget elementor-widget-text-editor\" data-id=\"87af31a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Imagina que eres un productor textil de propiedad familiar.<\/p><p>Al buscar \u201calgod\u00f3n\u201d en el Mapa de Normas del ITC, puedes consultar al instante las normas de sostenibilidad pertinentes, desde certificaciones de agricultura ecol\u00f3gica hasta programas de derechos laborales. Del mismo modo, una empresa de embalaje puede investigar certificaciones sobre el origen del papel, el reciclaje y el etiquetado ecol\u00f3gico. Este tipo de aplicaci\u00f3n directa te permite ir m\u00e1s all\u00e1 de la estrategia abstracta, proporcion\u00e1ndote orientaci\u00f3n pr\u00e1ctica y basada en datos sobre la trayectoria de tu sector y sobre c\u00f3mo posicionarte de forma competitiva.  <\/p><p><em>Referencia:<\/em><br><em>Centro de Comercio Internacional. (s.f.). Mapa de Normas. Recuperado de <a href=\"https:\/\/www.standardsmap.org\/\">standardsmap.org\/en\/home<\/a>  <\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-202415e elementor-widget elementor-widget-heading\" data-id=\"202415e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3.2 Inteligencia competitiva para la transici\u00f3n verde<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ab1acb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7ab1acb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80fd119 elementor-widget elementor-widget-text-editor\" data-id=\"80fd119\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>En la econom\u00eda verde actual, el conocimiento es poder, sobre todo cuando se trata de la competencia. <strong>Comprender c\u00f3mo otras empresas<\/strong> de tu sector abordan la sostenibilidad <strong>ayuda a tu negocio familiar a mantenerse \u00e1gil<\/strong>, motivado y un paso por delante.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit3\" class=\"elementor-element elementor-element-dcc9b68 e-flex e-con-boxed e-con e-child\" data-id=\"dcc9b68\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div role=\"region\" aria-labelledby=\"unit3\" class=\"elementor-element elementor-element-5e48a8e e-con-full e-flex e-con e-child\" data-id=\"5e48a8e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-153beb5 elementor-widget elementor-widget-heading\" data-id=\"153beb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Empieza por lo que es p\u00fablico<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3113550 elementor-widget elementor-widget-text-editor\" data-id=\"3113550\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Informes ESG y de sostenibilidad<\/li><li>Comunicados de prensa y p\u00e1ginas web \u201cverdes\u201d<\/li><li>Certificaciones (ISO 14001, B Corp, etc.)<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit3\" class=\"elementor-element elementor-element-b44256a e-con-full e-flex e-con e-child\" data-id=\"b44256a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60a9414 elementor-widget elementor-widget-heading\" data-id=\"60a9414\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Consulta la conversaci\u00f3n p\u00fablica<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40dce15 elementor-widget elementor-widget-text-editor\" data-id=\"40dce15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul>\n \t<li>Cobertura medi\u00e1tica<\/li>\n \t<li>Reacciones en las redes sociales<\/li>\n \t<li>Elogios o cr\u00edticas de los clientes<\/li>\n<\/ul>\n<p style=\"padding-left: 60px;\">\u27a1 Revela su verdadera reputaci\u00f3n<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit3\" class=\"elementor-element elementor-element-8c101bc e-con-full e-flex e-con e-child\" data-id=\"8c101bc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a003e0 elementor-widget elementor-widget-heading\" data-id=\"1a003e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Ve donde se re\u00fane la industria<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4059992 elementor-widget elementor-widget-text-editor\" data-id=\"4059992\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Conferencias<\/li><li>Seminarios web<\/li><li>Ferias comerciales<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit3\" class=\"elementor-element elementor-element-594d320 e-con-full e-flex e-con e-child\" data-id=\"594d320\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c6e9721 elementor-widget elementor-widget-heading\" data-id=\"c6e9721\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Observa el mundo real<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23a4cdb elementor-widget elementor-widget-text-editor\" data-id=\"23a4cdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul>\n \t<li>Paneles solares, flotas de veh\u00edculos el\u00e9ctricos, etiquetas ecol\u00f3gicas<\/li>\n \t<li>Bases de datos e \u00edndices clim\u00e1ticos p\u00fablicos<\/li>\n<\/ul>\n<p style=\"padding-left: 60px;\">\u27a1 Prueba de compromiso real<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ceb4515 elementor-widget elementor-widget-heading\" data-id=\"ceb4515\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3.3 Din\u00e1mica del mercado y expectativas del cliente<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74d5276 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"74d5276\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-764128a elementor-widget elementor-widget-text-editor\" data-id=\"764128a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong><em>Las expectativas de los clientes ya no son las mismas que hace tan solo unos a\u00f1os. Piensa en tus propios h\u00e1bitos como consumidor: \u00bfalguna vez has elegido un producto en lugar de otro porque estaba etiquetado como \u00aborg\u00e1nico\u00bb , \u00abreciclable\u00bb o \u00abde comercio justo\u00bb? <\/em><\/strong><\/p><p>En la Uni\u00f3n Europea, la sostenibilidad ha trascendido el \u00e1mbito de la responsabilidad social corporativa para convertirse en un elemento fundamental de la arquitectura regulatoria y competitiva del mercado \u00fanico. Esta transformaci\u00f3n est\u00e1 impulsada por una legislaci\u00f3n europea rigurosa que convierte la debida diligencia en materia de sostenibilidad en un requisito indispensable para el acceso al mercado, especialmente en el sector B2B. La <strong>Directiva de la UE sobre la debida diligencia corporativa en materia de sostenibilidad<\/strong> (CSDDD) pronto obligar\u00e1 a las grandes empresas a identificar, prevenir y mitigar los impactos adversos sobre los derechos humanos y el medio ambiente en sus cadenas de valor globales.  <\/p><p>Esto se complementa con normativas sectoriales como el <strong>Reglamento de la UE sobre la deforestaci\u00f3n<\/strong> (EUDR), que proh\u00edbe la comercializaci\u00f3n en el mercado de la UE de productos como ganado, cacao, caf\u00e9 y aceite de palma procedentes de terrenos recientemente deforestados. Para las empresas familiares, esto no se limita a la reputaci\u00f3n; es un requisito indispensable para abastecer a grandes corporaciones de la UE y garantizar la legitimidad operativa a largo plazo. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-857d010 elementor-widget elementor-widget-heading\" data-id=\"857d010\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">CONSUMIDORES DE LA UE = ECOL\u00d3GICOS DE CORAZ\u00d3N + CONSCIENTES DEL PRECIO<\/h5>\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit3\" class=\"elementor-element elementor-element-651d846 e-flex e-con-boxed e-con e-child\" data-id=\"651d846\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div role=\"region\" aria-labelledby=\"unit3\" class=\"elementor-element elementor-element-9fe7dd5 e-con-full e-flex e-con e-child\" data-id=\"9fe7dd5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4753b41 elementor-widget elementor-widget-heading\" data-id=\"4753b41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">1. Los valores son s\u00f3lidos.<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff8cd63 elementor-widget elementor-widget-text-editor\" data-id=\"ff8cd63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>El 94% de los ciudadanos de la UE afirma que proteger el medio ambiente es importante.<br>El 68% cree que sus decisiones de compra pueden marcar la diferencia.<br>(Fuente: Eurobar\u00f3metro 2023)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit3\" class=\"elementor-element elementor-element-d2cff1c e-con-full e-flex e-con e-child\" data-id=\"d2cff1c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d99b691 elementor-widget elementor-widget-heading\" data-id=\"d99b691\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">2. Gastan en consecuencia<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03559a2 elementor-widget elementor-widget-text-editor\" data-id=\"03559a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>El mercado de productos ecol\u00f3gicos de Alemania super\u00f3 los 15.000 millones de euros en 2022.<br>Marcas como ECOALF han alcanzado un \u00e9xito rotundo utilizando materiales reciclados. Muchos consumidores est\u00e1n dispuestos a pagar m\u00e1s por productos que se ajusten a sus valores.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit3\" class=\"elementor-element elementor-element-a703cbd e-con-full e-flex e-con e-child\" data-id=\"a703cbd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0717d5e elementor-widget elementor-widget-heading\" data-id=\"0717d5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">3. Pero aqu\u00ed est\u00e1 la tensi\u00f3n... La crisis del costo de vida cambi\u00f3 las reglas del juego.<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45abf45 elementor-widget elementor-widget-text-editor\" data-id=\"45abf45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>La crisis del costo de vida cambi\u00f3 las reglas del juego.<br>Cuando suben los precios, la sostenibilidad compite con la asequibilidad.<br>En un supermercado de descuento como Lidl o Aldi: Ideal ecol\u00f3gico frente a precio m\u00e1s bajo. El precio suele ser el que manda.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div role=\"region\" aria-labelledby=\"unit3\" class=\"elementor-element elementor-element-516559f e-con-full e-flex e-con e-child\" data-id=\"516559f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0778b6 elementor-widget elementor-widget-heading\" data-id=\"c0778b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">4. La realidad:<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e1f841 elementor-widget elementor-widget-text-editor\" data-id=\"5e1f841\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Los consumidores europeos apoyan la sostenibilidad en principio.<br>Pero las decisiones de compra diarias siguen estando fuertemente influenciadas por el precio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-707a61e elementor-widget elementor-widget-heading\" data-id=\"707a61e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Para tu consideraci\u00f3n en el contexto de la UE:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5362d1 elementor-widget elementor-widget-text-editor\" data-id=\"d5362d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u00bfC\u00f3mo se est\u00e1n adaptando tus clientes B2B a la Directiva CSDDD o al Reglamento de Taxonom\u00eda de la UE, y qu\u00e9 nuevos datos te est\u00e1n exigiendo como proveedor?<\/p><ul><li>\u00bfDemuestra tu mercado de consumo final dentro de la UE disposici\u00f3n a pagar un precio superior por productos ecol\u00f3gicos, o se da por supuesto que la sostenibilidad es un est\u00e1ndar b\u00e1sico incluido en el precio habitual?<\/li><li>\u00bfC\u00f3mo puede tu empresa aprovechar los mecanismos de financiaci\u00f3n y las certificaciones de la UE para transformar el cumplimiento normativo, pasando de ser un centro de costes a una fuente de innovaci\u00f3n, acceso al mercado y ventaja competitiva?<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36afa63 elementor-widget elementor-widget-text-editor\" data-id=\"36afa63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Al reflexionar sobre estas cuestiones con antelaci\u00f3n, las empresas familiares no tienen por qu\u00e9 limitarse a reaccionar ante las normativas de la UE. En cambio, pueden convertirse en actores flexibles y con visi\u00f3n de futuro que transforman los requisitos de sostenibilidad en oportunidades reales de crecimiento y ventaja competitiva. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"unit4\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"unit4\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 4. Conexi\u00f3n con los estudios de caso <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"unit4\" class=\"elementor-element elementor-element-743d842 e-con-full e-flex e-con e-child\" data-id=\"743d842\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd8ef71 elementor-widget elementor-widget-heading\" data-id=\"bd8ef71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">La empresa Plojhar: Un enfoque estrat\u00e9gico para el an\u00e1lisis de la industria y el posicionamiento ecol\u00f3gico.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ea1ef5 elementor-widget elementor-widget-text-editor\" data-id=\"0ea1ef5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>La trayectoria de 135 a\u00f1os de la familia Plojhar, desde la encuadernaci\u00f3n tradicional hasta el embalaje sostenible, demuestra c\u00f3mo un an\u00e1lisis exhaustivo del sector puede guiar estrategias exitosas de transici\u00f3n ecol\u00f3gica. Su experiencia ofrece valiosas lecciones pr\u00e1cticas sobre c\u00f3mo las empresas familiares pueden aprovechar la inteligencia competitiva para generar ventajas medioambientales duraderas. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75ed3c9 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"75ed3c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1027\" height=\"855\" src=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/05\/Sufabu-M03-12-ES.png\" class=\"attachment-full size-full wp-image-5917\" alt=\"\" srcset=\"https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/05\/Sufabu-M03-12-ES.png 1027w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/05\/Sufabu-M03-12-ES-300x250.png 300w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/05\/Sufabu-M03-12-ES-1024x853.png 1024w, https:\/\/learning.greensufabu.eu\/wp-content\/uploads\/2026\/05\/Sufabu-M03-12-ES-768x639.png 768w\" sizes=\"(max-width: 1027px) 100vw, 1027px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"unit5\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"unit5\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 5. Conclusi\u00f3n <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"unit5\" class=\"elementor-element elementor-element-93e6303 e-con-full e-flex e-con e-child\" data-id=\"93e6303\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3224dd3 elementor-widget elementor-widget-text-editor\" data-id=\"3224dd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Una transici\u00f3n ecol\u00f3gica exitosa comienza por conocer el sector y comprender c\u00f3mo la sostenibilidad est\u00e1 transformando la competencia. Cuando las empresas familiares combinan este conocimiento con una observaci\u00f3n inteligente del mercado, pueden tomar decisiones que fortalecen tanto su resiliencia como su reputaci\u00f3n. El camino a seguir consiste en mantener la curiosidad, estar al tanto de las novedades y adaptarse con prontitud, convirtiendo el cambio en una oportunidad para crecer y liderar en su sector.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"activity\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"activity\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 6. Actividad de Autoevaluaci\u00f3n <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"activity\" class=\"elementor-element elementor-element-bc68d67 e-con-full e-flex e-con e-child\" data-id=\"bc68d67\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d8af738 elementor-widget__width-inherit elementor-widget elementor-widget-shortcode\" data-id=\"d8af738\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"h5p-content\" data-content-id=\"73\"><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"sec-divide\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"7\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"sec-divide\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 7. Recursos y lecturas adicionales <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"sec-divide\" class=\"elementor-element elementor-element-e699579 e-con-full e-flex e-con e-child\" data-id=\"e699579\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dac4a76 elementor-widget elementor-widget-text-editor\" data-id=\"dac4a76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>El Pacto Verde Europeo &#8211; <a href=\"https:\/\/www.consilium.europa.eu\/en\/policies\/european-green-deal\/\">consilium.europa.eu\/en\/policies\/european-green-deal<\/a><\/li><li>Encuesta europea a las pymes sobre la transici\u00f3n verde &#8211; <a href=\"https:\/\/futurium.ec.europa.eu\/en\/promoting-enterprise\/news\/new-flash-eurobarometer-shows-smes-are-driving-green-transition\">futurium.ec.europa.eu\/en\/promoting-enterprise\/news\/new-flash-<\/a><a href=\"https:\/\/futurium.ec.europa.eu\/en\/promoting-enterprise\/news\/new-flash-eurobarometer-shows-smes-are-driving-green-transition\">eurobarometer-shows-smes-are-driving-green-transition<\/a><\/li><li>Consejo Europeo de Innovaci\u00f3n (CEI): <a href=\"https:\/\/eic.ec.europa.eu\/\">eic.ec.europa.eu<\/a> &#8211; <em>Informaci\u00f3n sobre tecnolog\u00edas verdes emergentes y oportunidades de financiaci\u00f3n.<\/em><\/li><li>Portal medioambiental para pymes (Comisi\u00f3n Europea): <a href=\"https:\/\/ec.europa.eu\/environment\/sme\/\">ec.europa.eu\/environment\/sme<\/a> &#8211; <em>Gu\u00eda pr\u00e1ctica para peque\u00f1as empresas sobre el cumplimiento medioambiental<\/em><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1987\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"8\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1987\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> 8. Referencias <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-right\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M285.476 272.971L91.132 467.314c-9.373 9.373-24.569 9.373-33.941 0l-22.667-22.667c-9.357-9.357-9.375-24.522-.04-33.901L188.505 256 34.484 101.255c-9.335-9.379-9.317-24.544.04-33.901l22.667-22.667c9.373-9.373 24.569-9.373 33.941 0L285.475 239.03c9.373 9.372 9.373 24.568.001 33.941z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1987\" class=\"elementor-element elementor-element-1de0486 e-con-full e-flex e-con e-child\" data-id=\"1de0486\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ccae657 elementor-widget elementor-widget-text-editor\" data-id=\"ccae657\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>PubAffairs Bruxelles. (2023, July 20). Eurobarometer: Majority of Europeans consider that the green transition should go faster &#8211; PubAffairs Bruxelles.   <a href=\"https:\/\/www.pubaffairsbruxelles.eu\/eu-institution-news\/eurobarometer-majority-of-europeans-consider-that-the-green-transition-should-go-faster\/\">pubaffairsbruxelles.eu\/eu-institution-news\/eurobarometer-majority-of-europeans-consider-that-the-green-transition-should-go-faster<\/a><\/li><li>Futurium. (n.d.). Packaging waste statistics &#8211; <a href=\"https:\/\/futurium.ec.europa.eu\/en\/promoting-enterprise\/news\/new-flash-eurobarometer-shows-smes-are-driving-green-transition\">futurium.ec.europa.eu\/en\/promoting-enterprise\/news\/new-flash-eurobarometer-shows-smes-are-driving-green-transition<\/a>  <\/li><li><a href=\"https:\/\/fsc.org\/en\">FSC (Forest Stewardship Council)<\/a><\/li><li><a href=\"https:\/\/www.usgbc.org\/leed\">LEED building certification (Leadership in Energy and Environmental Design)<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-5919","module","type-module","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/learning.greensufabu.eu\/es\/wp-json\/wp\/v2\/module\/5919","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/learning.greensufabu.eu\/es\/wp-json\/wp\/v2\/module"}],"about":[{"href":"https:\/\/learning.greensufabu.eu\/es\/wp-json\/wp\/v2\/types\/module"}],"version-history":[{"count":4,"href":"https:\/\/learning.greensufabu.eu\/es\/wp-json\/wp\/v2\/module\/5919\/revisions"}],"predecessor-version":[{"id":6947,"href":"https:\/\/learning.greensufabu.eu\/es\/wp-json\/wp\/v2\/module\/5919\/revisions\/6947"}],"wp:attachment":[{"href":"https:\/\/learning.greensufabu.eu\/es\/wp-json\/wp\/v2\/media?parent=5919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}